ITV Group

A pivotal moment for ITV, positioning the GROUP as a creative powerhouse that connects with diverse audiences across every platform. This corporate refresh reinforces ITV’s three strategic pillars: expanding Studios, supercharging streaming, and optimising broadcast. In partnership with ITV Creative, WE developed a new logo and design system that brings a more positive, human, and boldly charismatic personality to the ITV Group brand, creating unity and impact across the entire business.

With inclusivity and ambition at its core, the refreshed ITV Group brand places the business confidently on the global stage. We crafted the new Group logo and colour palette by blending the DNA of ITV’s three core businesses: Studios, Streaming and Broadcast. a seamless expression of their combined expertise and influence. Designed to resonate with investors, partners, talent and audiences alike, the identity brings scale, presence and creative power to every touchpoint. uniting commerce and culture in one bold, cohesive expression.

The ITV Group brand was designed to shine from the inside out. It builds a strong, sustainable employee brand. one that unites teams, fosters pride in purpose, and reflects how people work together across the business. Every detail communicates with clarity and intention. Typography becomes a powerful expression of this, amplifying diverse voices while embodying the brand’s energy, individuality and collective ambition. Bold, confident, and built to inspire.

The design system builds on the foundations of the ITVX and ITV channel identities we created, with refined nuances that elevate ITV Group as the umbrella brand. Creative, credible and global. every detail is designed as part of a universal language that unifies the business. It drives clarity, ease and impact for internal teams, while shaping a bold, confident perception of ‘One ITV’.