hey, My name is Ziggy. AND TODAY IS THE DAY i FINALLy FEEL SEEN.hey, My name is Ziggy. AND TODAY IS THE DAY i FINALLy FEEL SEEN.
I’m a crazy cat, doing crazy things. I live in a world where I host millions of Crazy Games. Everyone was having fun, but somehow, I went unnoticed. Right there in plain sight, feeling invisible. This needed to change, so I went on a journey of self discovery, ready to introduce myself to the world and to make myself as popular as the games. I’m a crazy cat, doing crazy things, in a crazy world. I live in a world where I host millions of crazy games. Everyone was having fun, but somehow, I went unnoticed. Right there in plain sight, feeling invisible. This needed to change, so I went on a journey of self discovery, ready to introduce myself to the world and to make myself as popular as the games.
FIRST UP. IT WAS TIME TO FIND A NEW attitude, ONE WITH A LITTLE MORE ME IN IT. FIRST UP. IT WAS TIME TO FIND A NEW attitude, ONE WITH A LITTLE MORE ME IN IT.
FromFrom
TOTO
I want to make my brand as loved as my games. I WANT TO MAKE MY BRAND AS LOVED AS MY GAMES.
I run a mysterious platform people stumble on, play just one game and leave.I run a mysterious platform people stumble on, play just one game and leave.
I give people the space where freedom to play is the destination, killing boring for good.I give people the space where freedom to play is the destination, killing boring for good.
24 FUZZY
08 SPIKEY
29 GRAPHIC
03 CELL SHADED
32 STYLISED
05 DANCING
16 CURIOUS
12 INTELLIGENT
04 animated04 animated
13 family13 family
09 GRAPHICALLY EXPRESSIVE09 GRAPHICALLY EXPRESSIVE
17 PLAYABLE17 PLAYABLE
I FOUND MY OWN KIND OF CRAZY. MAKING MY WORLD AS ‘MEOW’ AS THE GAMES INSIDE IT.I FOUND MY OWN KIND OF CRAZY. MAKING MY WORLD AS ‘MEOW’ AS THE GAMES INSIDE IT.
And finally, I found the new me.AND FINALLY, I FOUND THE NEW ME.
I live for a little mischief. I let my personality run free wherever i go.I LIVE FOR A LITTLE MISCHIEF. I LET MY PERSONALITY RUN FREE WHEREVER I GO.
Curiosity tags in actionCuriosity tags in action
Originals TagOriginals Tag
GAME NAMES
Player namesPlayer names
in-game tagsin-game tags
CURIOUS PEOPLE NEVER GET BORED
NOW MY VOICE SOUNDS LIKE ME, TOO.NOW MY VOICE SOUNDS LIKE ME, TOO.
EVERY DETAIL CHANNELS my PERSONALITY.EVERY DETAIL CHANNELS MY PERSONALITY.
Netflix can waitNetflix can wait
50% of icon50% of icon
WIDE OVAL FACE
SOFT CURVES OF ZIGGYSOFT CURVES OF ZIGGY
WIDE OVAL FACE
MEOW?MEOW?
What was the deal?What was the deal?
CrazyGames was a chance to give a brand that millions of people already knew something it had been missing: a character. Ziggy had been there all along, hiding in plain sight. The exciting bit was taking this crazy cat and giving him a life, a point of view and a world as entertaining as the games he hosts.
We treated it like a story of self-discovery. Ziggy was ready to stop being invisible and introduce himself properly to the world. That gave us permission to make everything more playful, mischievous and expressive. He isn’t a mascot that sits politely in the corner. He has moods, opinions and different sides to his personality. Sometimes curious, sometimes chaotic, occasionally ridiculous. Never boring.
Once we found that character, the whole brand opened up. The voice became playfully positive, slightly surreal and creatively freewheeling. Work became schmirk. Netflix could wait. Curiosity definitely wasn’t going to kill this cat. We went deliberately wide, creating characters, expressions, behaviours and moments that could capture the energy and unpredictability of jumping between millions of completely different games.
The craft really mattered. If Ziggy was going to become the face of CrazyGames, every expression had to feel right. The eyes, the face, the movement, the smallest gestures all needed enough character to make him feel alive. We spent a lot of time getting that balance right: simple enough to be instantly recognisable, but with enough range to keep surprising you.
The joy was that once we unlocked Ziggy, ideas started appearing everywhere. Across the digital experience, events, game shows, stuffed toys and everything in between, every detail became another opportunity for his personality to escape. We weren’t just redesigning CrazyGames. We were building Ziggy a world and letting him run free in it.
CrazyGames was a chance to give a brand that millions of people already knew something it had been missing: a character. Ziggy had been there all along, hiding in plain sight. The exciting bit was taking this crazy cat and giving him a life, a point of view and a world as entertaining as the games he hosts.
We treated it like a story of self-discovery. Ziggy was ready to stop being invisible and introduce himself properly to the world. That gave us permission to make everything more playful, mischievous and expressive. He isn’t a mascot that sits politely in the corner. He has moods, opinions and different sides to his personality. Sometimes curious, sometimes chaotic, occasionally ridiculous. Never boring.
Once we found that character, the whole brand opened up. The voice became playfully positive, slightly surreal and creatively freewheeling. Work became schmirk. Netflix could wait. Curiosity definitely wasn’t going to kill this cat. We went deliberately wide, creating characters, expressions, behaviours and moments that could capture the energy and unpredictability of jumping between millions of completely different games.
The craft really mattered. If Ziggy was going to become the face of CrazyGames, every expression had to feel right. The eyes, the face, the movement, the smallest gestures all needed enough character to make him feel alive. We spent a lot of time getting that balance right: simple enough to be instantly recognisable, but with enough range to keep surprising you.
The joy was that once we unlocked Ziggy, ideas started appearing everywhere. Across the digital experience, events, game shows, stuffed toys and everything in between, every detail became another opportunity for his personality to escape. We weren’t just redesigning CrazyGames. We were building Ziggy a world and letting him run free in it.
Aydin Mustafa — Design Director
