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The DixonBaxi team share their thoughts on harnessing the power of creativity both individually and as a team.
Season 2
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Season 1
Season 2

DixonBaxi founders Simon Dixon and Aporva Baxi share our view of the creative process and the enduring power of creativity.

Creative principles

The importance of creative risk-taking and the things that fuel it.

Creative process

Defining your creative process and the secret to making great work.

Creative lives

How to break into the design industry, build a career and stay inspired.
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The DixonBaxi team share their thoughts on harnessing the power of creativity both individually and as a team.

Creative Principles

The team discuss the benefits of taking a bolder approach to creative work and the ways to achieve this.

Creative Process

The team discusses the creative process and the ideas and approaches that fuel great work.

Creative Lives

The team discusses careers, creative fulfilment, the pitfalls and success at work and beyond.
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Creative principles

Chapter 1  |  23 mins

Creative process

Chapter 2  |  33 mins

Creative lives

Chapter 3  |  26 mins

Creative Principles

Chapter 1  |  34 mins

Creative Process

Chapter 2  |  47 mins

Creative Lives

Chapter 3  |  29 mins

Shared endeavours.
03:29
Design a better future.
02:29
Be fluent in people.
04:29
Embracing bravery.
03:55
Reject convention.
01:36
Create wonder.
01:52
Make a difference.
04:34
Creating together.
04:14
Listen first.
02:06
Rewrite the brief.
01:07
Immerse yourself.
02:59
Start big, go wide.
05:37
The power of positivity.
02:08
Find a creative flow.
03:09
Craft everything.
04:27
Create a powerful story.
04:15
Creativity is messy.
02:58
Define your own path.
04:31
Filter your influences.
02:46
The creative journey.
03:52
Expect there to be doubt.
04:03
Love the work.
03:02
Running a studio.
07:04
1. What is good design?
05:50
2. What matters most in branding?
07:06
3. What is the key to designing for real people?
06:53
4. Why is it important to take creative risks?
06:07
5. What values fuel your work?
04:15
6. What's the best piece of advice you've ever received?
05:08
1. Where do you start?
06:08
2. What makes a good brief?
05:23
3. How do you collaborate?
06:51
4. What if you get stuck?
05:58
5. How do you digest feedback?
06:31
6. How do you overcome self-doubt?
06:22
7. How do you know the work is good enough?
06:38
8. What makes a positive studio culture?
05:23
1. Why are creative people important?
07:18
2. What is the best way to get into the industry?
06:17
3. What is the key to a successful career?
05:02
4. What inspires you beyond design?
05:52
5. What is the future of the creative industry?
05:32
6. What's on your creative bucket list?
06:09
Aporva Baxi and Simon Dixon sitting next to each other during a conversation on The DixonBaxi Way
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Play
Chapter 1 | Creative Principles | Shared endeavours. | 03:29
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Shared endeavours.

The beginnings of our journey and harnessing the power of team.
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Play
Chapter 1 | Creative Principles | Design a better future. | 02:29
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Design a better future.

Looking forward and using your talents to improve the world for yourself and others.
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Play
Chapter 1 | Creative Principles | Be fluent in people. | 04:29
Share

Be fluent in people.

Know who you’re designing for and why it matters.
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Play
Chapter 1 | Creative Principles | Embracing bravery. | 03:55
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Embracing bravery.

The key to greater work is being bolder in your approach.
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Play
Chapter 1 | Creative Principles | Reject convention. | 01:36
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Reject convention.

Avoiding the sea of sameness and charting your own course.
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Play
Chapter 1 | Creative Principles | Create wonder. | 01:52
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Create wonder.

The lightening in the bottle that moves people.
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Play
Chapter 1 | Creative Principles | Make a difference. | 04:34
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Make a difference.

A duty of care to do the right thing, even if it’s difficult.
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Play
Chapter 1 | Creative Principles | Creating together. | 04:14
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Creating together.

The client as a collaborator to unlock the most meaningful work.
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Play
Chapter 1 | Creative Principles | Listen first. | 02:06
Share

Listen first.

The confidence to be open and actively listening to uncover deeper insight.
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Play
Chapter 1 | Creative Principles | Rewrite the brief. | 01:07
Share

Rewrite the brief.

Trusting your gut and letting intuition ignite your process.
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Play
Chapter 1 | Creative Principles | Immerse yourself. | 02:59
Share

Immerse yourself.

Become a fan and discover something new to fuel more authentic ideas.
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Play
Chapter 1 | Creative Principles | Start big, go wide. | 05:37
Share

Start big, go wide.

Creating momentum and delighting in the unexpected as you start creating.
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Play
Chapter 1 | Creative Principles | The power of positivity. | 02:08
Share

The power of positivity.

Negativity is corrosive, so embrace the fear and be optimistic.
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Play
Chapter 1 | Creative Principles | Find a creative flow. | 03:09
Share

Find a creative flow.

Finding the belief in the way you work and not dwelling on mistakes.
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Play
Chapter 1 | Creative Principles | Craft everything. | 04:27
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Craft everything.

Taking the time to love the details and commiting to excellence.
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Play
Chapter 1 | Creative Principles | Create a powerful story. | 04:15
Share

Create a powerful story.

Creating a narrative to build consensus and belief in your work.
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Play
Chapter 1 | Creative Principles | Creativity is messy. | 02:58
Share

Creativity is messy.

It is okay to be lost and uncertain, the process shouldn't be smooth.
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Play
Chapter 1 | Creative Principles | Define your own path. | 04:31
Share

Define your own path.

Forget the fear of missing out, build your own body of work.
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Play
Chapter 1 | Creative Principles | Filter your influences. | 02:46
Share

Filter your influences.

Finding originality in a saturated, easy access world of content.
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Play
Chapter 1 | Creative Principles | The creative journey. | 03:52
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The creative journey.

Carefully curate your collaborators and work to focus on the ways of working that suit you.
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Play
Chapter 1 | Creative Principles | Expect there to be doubt. | 04:03
Share

Expect there to be doubt.

Become comfortable with being uncomfortable to stretch your potential.
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Play
Chapter 1 | Creative Principles | Love the work. | 03:02
Share

Love the work.

If you’re going to create, you may as well love what you do.
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Play
Chapter 1 | Creative Principles | Running a studio. | 07:04
Share

Running a studio.

What we’ve learnt after two decades of running an international agency.
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Play
Chapter 1 | Creative Principles | 1. What is good design? | 05:50
Share

1. What is good design?

/
Play
Chapter 1 | Creative Principles | 2. What matters most in branding? | 07:06
Share

2. What matters most in branding?

/
Play
Chapter 1 | Creative Principles | 3. What is the key to designing for real people? | 06:53
Share

3. What is the key to designing for real people?

/
Play
Chapter 1 | Creative Principles | 4. Why is it important to take creative risks? | 06:07
Share

4. Why is it important to take creative risks?

/
Play
Chapter 1 | Creative Principles | 5. What values fuel your work? | 04:15
Share

5. What values fuel your work?

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Play
Chapter 1 | Creative Principles | 6. What's the best piece of advice you've ever received? | 05:08
Share

6. What's the best piece of advice you've ever received?

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Play
Chapter 1 | Creative Principles | 1. Where do you start? | 06:08
Share

1. Where do you start?

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Play
Chapter 1 | Creative Principles | 2. What makes a good brief? | 05:23
Share

2. What makes a good brief?

/
Play
Chapter 1 | Creative Principles | 3. How do you collaborate? | 06:51
Share

3. How do you collaborate?

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Play
Chapter 1 | Creative Principles | 4. What if you get stuck? | 05:58
Share

4. What if you get stuck?

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Play
Chapter 1 | Creative Principles | 5. How do you digest feedback? | 06:31
Share

5. How do you digest feedback?

/
Play
Chapter 1 | Creative Principles | 6. How do you overcome self-doubt? | 06:22
Share

6. How do you overcome self-doubt?

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Play
Chapter 1 | Creative Principles | 7. How do you know the work is good enough? | 06:38
Share

7. How do you know the work is good enough?

/
Play
Chapter 1 | Creative Principles | 8. What makes a positive studio culture? | 05:23
Share

8. What makes a positive studio culture?

/
Play
Chapter 1 | Creative Principles | 1. Why are creative people important? | 07:18
Share

1. Why are creative people important?

/
Play
Chapter 1 | Creative Principles | 2. What is the best way to get into the industry? | 06:17
Share

2. What is the best way to get into the industry?

/
Play
Chapter 1 | Creative Principles | 3. What is the key to a successful career? | 05:02
Share

3. What is the key to a successful career?

/
Play
Chapter 1 | Creative Principles | 4. What inspires you beyond design? | 05:52
Share

4. What inspires you beyond design?

/
Play
Chapter 1 | Creative Principles | 5. What is the future of the creative industry? | 05:32
Share

5. What is the future of the creative industry?

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Play
Chapter 1 | Creative Principles | 6. What's on your creative bucket list? | 06:09
Share

6. What's on your creative bucket list?