G42

AI comes alive in the split second when technology understands what people need. A doctor spots cancer earlier. A city clears traffic so families get home faster. This is the Intelligence Grid – G42’s vision of AI as a super-utility designed to serve people, societies and nations. Built for adoption, it works at speed and scale, with a belief that true progress begins with understanding human behaviour.

G42 builds AI that decodes genomes, improves health, strengthens infrastructure and supports space research.

It’s ingenuity in action. The purpose is simple: “To enable limitless possibility for all.” That could mean a farmer predicting crop yields, a student learning at their own pace, or a hospital treating disease earlier.

The G42 logo has been distilled into the Catalyst, a graphic device that drives the design system. Intelligent and responsive, it flexes with context, focuses attention, and reveals nuance. Running across every platform, it signals the start of an idea and the moment when innovation becomes real impact.

The identity balances precision with warmth. Bold type and refined colour give new depth to the original green. Illustration and photography carry both feeling and information.

With restraint, the identity shifts easily from a boardroom to a spaceship, from an app to robotics. A clear structure and naming system brings pioneering companies together while giving each the space to lead.

One of the clearest ideas in the system is how it shows impact. Inspired by code but made for people, it turns what’s complex into something simple.

Illustration, crafted objects and direct storytelling show how G42’s work reaches daily life, whether you’re a regulator, a researcher or a student.

Over 3,500 people came together to celebrate the new brand. From robotics to sports days, from campus life to the future of AI, the experience made possibility real — showing how applied AI drives progress, sparks imagination, and becomes part of everyday life, shared in moments people could see, feel and remember.

Created with Supercollider.

This is just the beginning. As G42 applies AI across healthcare, cities, science and beyond, the brand becomes more than an identity - it is a catalyst for progress. Designed with both precision and warmth, it flexes from the everyday to the extraordinary, always rooted in human need. By making AI tangible and valuable in the moments that matter, it sparks imagination, amplifies progress, and opens a future of possibility shared by everyone.