British Land

A pivotal moment for British Land marking a shift toward an innovation-led future. The new identity celebrates the convergence of life, science, and people through an inviting, tactile experience. Where the industry defaults to cold, clinical visuals, we moved in the opposite direction, crafting an emotive, immersive system full of organic abstraction and creative energy. It constantly refreshes and excites, bringing warmth to a sleek, mechanised space. A bold statement for a brand building not just workspaces, but thriving communities.

We helped shape the future of British Land’s London campuses, places designed to support global change-makers in science and technology with world-class workspace, services, and infrastructure. Drawing inspiration from the beauty of macro photography, cellular structures, and genetic design, we created a brand that moves away from sterile corporate norms. The result is distinct, organic, and unmistakably alive.

At the forefront of design and technology, the new imagery style blends nature, imagination, and AI. Each visual begins with AI generation, then evolves, manipulated, edited, and remixed into something uniquely alive. It’s a system built for the future, empowering British Land to create endlessly. Hyperreal, expressive, and infused with the brand’s palette, the style breaks free from industry norms to deliver something radically new.

The messaging moves beyond square footage and standard features—speaking directly to the impact of partnering with British Land. These are more than purpose-built spaces; they’re destinations designed to fuel growth at the speed of innovation. The typography strikes a balance between dynamism and structure—a visual bridge between British Land’s heritage and its future in Science + Technology.

We reimagined British Land’s iconic Britannia symbol to reflect the ambition of its Science + Technology future. Now, she absorbs and reflects her environment—transforming with light, texture, and energy. It’s a subtle yet powerful evolution, signalling a bold new chapter while staying rooted in a legacy of innovation and progress.

it’s a signal to companies driving the future. A platform for innovators, disruptors, and life science pioneers seeking spaces that match their ambition. With a brand designed to foster breakthroughs, British Land now speaks directly to those shaping what’s next—offering not just world-class environments, but a vision built for progress, community, and lasting impact.