Who the hell is

Who the hell is Libby Tsoi?

Get to know some of the brilliant minds behind our work. We’re chatting with members of the DixonBaxi studio about what makes them who they are. From the professional to the personal, nothing is off limits here. Introducing Libby, a senior designer and lover of all things food, film and felines.

Who are you and what do you do?
Hey! I’m Libby – a Senior Designer here at DixonBaxi.

What’s your story?
My Dad was a graphic designer, and my mum was a fashion buyer. They set up a design company together, so you could say design is in my blood. What’s great about having parents in the arts industry is that they never deterred me away from pursuing design as a career. I did my foundation year at CSM as a trial, and haven’t looked back since.

What are you working on right now?
I’m working on a really exciting rebrand of a reworked space. It’s been a great first project to get stuck into – creative and lots of fun.

“Bad design is noticeable. Good design is invisible. Great design is remarkable.”

Describe your working style in 3 words.
Consider, craft, communicate.

Tell us about some of your interests – what are you into?
I love food, film and felines. I love a chat over where to eat next, what to watch next, and to share pics of my cats, Arlo and Lyra.

Do you think design can change the world? How?
Design is ingrained in history, and therefore paves the future. We are a world full of visual consumption – we have to be aware of what we receive and emit, and hopefully make the world a better place by doing so.

If you could change one thing about the world, what would it be?
More positivity – I can be guilty of being a realist-borderline-pessimist sometimes. Let’s all be a bit happier!

What’s the last song you listened to?
Beyoncé’s latest album, Renaissance. It’s not one song, but I feel like it counts as they all blend into one auditory masterpiece.

Why do you do what you do? What motivates you?
I’ve always been a visual person, and I’d like to be able to say I can take something I really enjoy and make it my job.

What’s your definition of good design?
Bad design is noticeable. Good design is invisible. Great design is remarkable.