Who the hell is

Who the hell is Prashant Adhikari?

Get to know some of the brilliant minds behind our work. We’re chatting with members of the DixonBaxi studio about what makes them who they are. From the professional to the personal, nothing is off limits here. Introducing: Prashant, our junior brand designer who you'll find at the gym or in the kitchen after work.

Who are you and what do you do?
Hey, my name is Prashant and I'm a junior brand designer here at DixonBaxi.

What’s your story?
I'm originally from Nepal. Since I moved to the UK I’ve always lived in Birmingham, and now I am here in London. 

Growing up it was never my plan to be a designer. I studied the subject in school and college but never took it seriously. Then lockdown came around and I started designing every day, eventually falling in love with the craft.

What are you working on right now?
Super secret stuff that would blow you away, but I can’t say what it is… because it's super secret.

"In our fast-paced world, a good design gets people’s attention."

Describe your working style in 3 words.
Make it human.

Tell us about some of your interests. What are you into?
Outside of work, I'm either at the gym or cooking pasta.

Do you think design can change the world? How?
Yes, everything has been designed, from the chair you sit on to the screen you are reading this message from; it was all done through design and creative thinking.

If you could change one thing about the world, what would it be?
No house spiders should be bigger than 1cm.

What’s the last song you listened to?
Flashing Lights - Kanye West.

Why do you do what you do? What motivates you?
Creating good designs motivates me. The feeling you get when you create something unique is the best feeling and I chase it every day.

What’s your definition of good design?
In our fast-paced world, a good design gets people’s attention.