In a world that is more complex, distracted and overloaded, we are using intelligent design to help us feel more human.

We create brands driven by a clear purpose and dedicated to building a community from the inside out, ensuring everyone feels valued and actively engaged.

1. a purpose-led brand

2. inspire your people

3. Logo with meaninG

4. Coherence and connection

5. an adaptive design system

10. build a GLOBAL community

9. EVOLVE AND INNOVATE

8. a clear voice and opinion

7. Structure and Attribution

6. relevance in use

These strategies create a more meaningful connection with diverse audiences while managing the complexity of the brand experience.

¹ Genuinely collaborative and consensus-building.

² Shaping marketing, brand and product into a single journey.

³ A highly adaptive and friction-free system.

⁴ Empowering internal teams and partners.

⁵ Principles to define every part of the brand: design, motion, interaction, voice, sonic and beyond.

⁷EVOLVE and adapt.^‍

BRAND Identity
‍MOVING AND EXPRESSIVE DIFFERENt AUDIENCE PERSONAS TWO WAY COMMUNICATION

Visual Identity

STATIC AND CONSISTENT
SAME FOR EVERYONE
ONE WAY COMMUNICATION

INTELLIGENT Identity™
Interactive + responsive Built for everywhere PersonaliSed for anyone

INTELLIGENT Identity™
Interactive and responsive Built for everywhere PersonaliSed for anyone

BRAND Identity
‍MOVING AND EXPRESSIVE DIFFERENT AUDIENCE PERSONAS TWO WAY COMMUNICATION

Visual Identity

STATIC AND CONSISTENT
SAME FOR EVERYONE
ONE WAY COMMUNICATION

By integrating strategy, design, experience design, and technologies, we craft future-ready brand systems.

We create brands that balance differentiation with collaboration and engagement.

We create brands that balance differentiation with collaboration and engagement.

We build brands with guiding principles, not rigid rules, inspiring teams to constantly innovate and resonate with changing audiences.

An active identity that responds to everyone.

We build brands with guiding principles, not rigid rules, inspiring teams to constantly innovate and resonate with changing audiences.

We create brands that balance differentiation with collaboration and engagement.

We create brands that balance differentiation with collaboration  and engagement.

We consider more than just the outward appearance of a brand, working to make it an essential  part of our everyday lives.

Guided by purpose,
driven by behaviour.

Transforming
relationships
with people.

The real power of technology lies in its ability to improve our lives. We design brands centred around people, using innovation to make ideas more accessible.

Where simplicity
meets scalability.

The brands with the clearest sense of who they are will make the most of the limitless possibilities of new technologies.

Adapting for the future.

Get in touch about how we’re creating Intelligent Identities™ for AC Milan, Bain, Warner Bros. Discovery, Google, Headspace, British Land and Samsung.

THE DIXONBAXI WAY

COPYRIGHT 2024 DIXONBAXI

COPYRIGHT 2024 DIXONBAXI