Who the hell is

Who the hell is Claire Langer?

Great design is powered by people. We’re lucky to work with some pretty incredible ones. Welcome to our “Who the hell is” series – a glimpse into the many creative minds that make up DixonBaxi. We caught up with Claire Langer on all things brand strategy and Rock School. Here’s her story:

Who are you and what do you do?
My name’s Claire Langer and I’m a senior strategist at DixonBaxi.

What’s your story?
I grew up in the Midlands in the UK. I was always experimenting with different creative hobbies from coding basic websites, to painting and photography, to going to Rock School (yes, seriously!). Fortunately for everyone involved, I left my not-so-great musical talent behind and focused on art and design, studying Graphic Design at Kingston University. During this time, I discovered a real love for research and conceptual thinking. After graduation I took on strategy-based internships and thought it was the perfect fit for me.

What are you working on right now?
Right now I’m immersing myself in Finnish culture, getting a feel for everything from food to language and history. Understanding different parts of the world is a really important part of creating work for the audiences that live there.

“Great design is built on truth, not trends.”

Describe your working style in 3 words.
Analytical, positive, reflective.

Tell us about some of your interests – what are you into?
I’m pretty bad at keeping up the routine of traditional “hobbies”, but I do try to do things that help me to decompress like reading and getting outdoors. To be honest, most of my free time is spent with my boyfriend, family, friends and my dog; either going out for nice meals, exploring new places or just hanging out.

Do you think design can change the world? How?
Definitely – design should always be solving an audience need and creating better experiences. I feel like we’re taking steps to do this every day at DB. Shallow work isn’t inspiring, but making design that changes someone’s connection with the world is.

If you could change one thing about the world, what would it be?
I’d get everyone to think more like this:

What’s the last song you listened to?
Addicted by Jorja Smith.

Why do you do what you do? What motivates you?
For me there’s no better feeling than when you start making sense of a really complicated problem. So I guess I’m motivated by resolving frustrations, and making things clearer for our clients and for our team.

What’s your definition of good design?
Great design is built on truth, not trends.