Who the hell is

Who the hell is Karun Agimal?

We’re chatting with members of the DixonBaxi studio about what makes them who they are. From the professional to the personal, nothing is off limits here. Introducing Karun, a design director and Brummie lad who’s also very into grime.

Who are you and what do you do?
I’m Karun – a Brummie lad with a fading accent after moving to London as a fresh-faced 18-year-old. I’m a design director here at DixonBaxi.

What’s your story?
After stepping foot into this crazy bubble which is London, I spent the first 10 years learning my craft and finding my own design identity, which began at the London College of Communication. I then found my way into DixonBaxi and joined as an intern, and like a sponge, I picked up everything around me. 6 years on, a few amazing projects later, friendships that will last a lifetime and with room to grow, I’m still here.

What are you working on right now?
Something new and exciting has recently landed in my lap. The journey has been great so far, here’s hoping it continues into next year.

Design is a superpower that can be used to bring people together or divide them. It depends who grips the mouse.

Describe your working style in 3 words.
Can’t describe it, I know the work inherently has my spirit.

Tell us about some of your interests. What are you into?
Besides drinking (to the recommended government guidance) with friends. I’m into festivals, going out out, plant-based foods, grime music, The Arsenal and a bit of a sneaker head.

Do you think design can change the world? How?
Of course. Design is a superpower that can be used to bring people together or divide them. It depends who grips the mouse.

If you could change one thing about the world, what would it be?
No war.

What’s the last song you listened to?
ARE YOU WITH THAT – Vince Staples

Why do you do what you do? What motivates you?
I was born to be creative, the left side of my brain beats to its own drum. As a youth, I struggled with academics; big surprise, I was dyslexic and I came to find out a chunk of creatives struggled with the same. It meant I observed and interacted with the world in my way and leant on the visuals around me.

I’m motivated to leave a creative impact on the world – better the lives of other people from ‘mini’ day-to-day interactions to the larger brands we simply can’t live without.

Simply put, design is my passion.

What’s your definition of good design?
Beautiful. Clear. Purposeful.