Who the hell is

Who the hell is Josh Jackson-Syed?

Get to know some of the brilliant minds behind our work. We’re chatting with members of the DixonBaxi studio about what makes them who they are. From the professional to the personal, nothing is off limits here. Introducing: Josh, one of our production directors and an avid Arsenal supporter.

Who are you and what do you do?
I'm Josh, a production director at DixonBaxi.

What’s your story?
I originally studied film and screen at university and started my career working in the advertising world - one of my first jobs was helping out making toy adverts, which was a much more intricate process than I’d imagined. It taught me about the creative process and opened my eyes to creativity. 

After a few job hops, including working at a startup, I came to DixonBaxi just over three years ago. In that time I’ve had the privilege to work on a number of projects with some of the best creatives around.  

What are you working on right now?
I’ve just finished working on a hugely complex broadcast project that we’ve shared with the world.

“[Good design is] a ‘tah-da’ moment. When it all comes together, it becomes completely effortless.”

Describe your working style in 3 words.
Industrious. Collaborative. Diligent. 

Tell us about some of your interests. What are you into?
Anyone who’s ever been stuck in a corner with me at an event knows I will chew your ear off about football. Arsenal are my team so this is a lot more enjoyable than it has been in previous years. 

Outside of that my interests vary, from playing a range of sports (volleyball/ squash/ tennis) and watching true crime documentaries (which I didn’t realise I was into until I was aware I’d watched them all), through to my recently acquired hobby of scuba diving. 

I am also interested in politics and social inequality and how, as individuals, we can make changes to the world around us for the better.

Do you think design can change the world? How?
I think that design has the power to excite, inspire and unify people. Design is something that is all around us especially in an urban environment and in turn has a profound impact on people whether they realise this or not.

If you could change one thing about the world, what would it be?
Quite a lofty ambition. I think changing the amount of injustices and inequalities in the world would be a good start.

What’s the last song you listened to?
Can’t Go Back - Kojey Radical. 

Why do you do what you do? What motivates you?
Being a producer, I think the main drive for me is to be a part of many of the elements of the creative process and bring them together. The passion from the creative team is a motivator. 

What’s your definition of good design?
A ‘tah-da’ moment. When it all comes together, it becomes completely effortless.