Who the hell is

Who the hell is Zeel Jethwa?

Get to know some of the brilliant minds behind our work. We’re chatting with members of the DixonBaxi studio about what makes them who they are. From the professional to the personal, nothing is off limits here. Introducing: Zeel, our experience designer, hamster mom, yoga enthusiast and henna artist.

Who are you and what do you do?
Hello! I’m Zeel and I’m an experience designer here at DixonBaxi.

What’s your story?
I’ve always had a knack for creativity, whether it’s expressed through fashion, makeup, or henna. My journey took me to Brunel University, where I discovered the fascinating world of Digital Design. There, I fell head over heels for UX/UI, and it became clear that I wanted a career that didn’t feel like work. That’s why I absolutely love what I do. I’m continuously learning and growing, finding inspiration in every new experience.

What are you working on right now?
Some pretty cool essential things that I have to keep on the down low.

"Good design is an excellent storyteller. The ultimate goal is to connect, engage, and leave a mark that lingers in people’s minds."

Describe your working style in 3 words.
Chaos embracer extraordinaire.

Tell us about some of your interests. What are you into?
I’m a full-time mom to Momo, my spirited dwarf hamster. He may be tiny, but he keeps me on my toes. It’s no easy feat taking care of a little ball of fluff that constantly skydives off the roof of his miniature house (don’t worry, there’s a ton of bedding underneath him). When I take a breather from being Momo’s mom, you’ll usually catch me at the yoga studio, finding my zen in all the chaos. Travelling has a special place in my heart. It’s not just about seeing new destinations; it’s about diving headfirst into different cultures, savouring diverse cuisines, and making memories that last a lifetime.

Do you think design can change the world? How?
Design is already changing both the real and digital worlds. In the real world, it’s the architectural design that shapes the skyline, the ergonomic chair you sit in, or the eco-friendly packaging that reduces waste. But it’s also the digital world where design works its magic. We have to consider the obvious elements, of course, but real craft lies in the subtle touches, whether that’s the satisfying click of a well-designed physical button or the seamless navigation of a user-friendly app. Both in the tangible and digital realms, design makes everyday experiences more enjoyable and efficient, leaving a lasting impact on our lives.

If you could change one thing about the world, what would it be?
I’d turn public transport into teleportation buses. Commuting becomes a blink of an eye.

What’s the last song you listened to?
Strangers - Kenya Grace.

Why do you do what you do? What motivates you?
That “Ahhh” feeling. The butterflies in my stomach when I know I’m onto something. That’s the sweet spot where an executed idea and user satisfaction meet. It’s what keeps me excited, motivated, and dedicated to the craft of design.

What’s your definition of good design?
Good design is an excellent storyteller. The ultimate goal is to connect, engage, and leave a mark that lingers in people’s minds. But sometimes, it can be subtle. It’s the kind of design where it’s hard to put your finger on why it’s so great, but you just feel it. That’s the beauty of great design - it’s there to make life better, subtly, boldly, and beautifully.