Who the hell is

Who the hell is Georgie Satin?

Get to know some of the brilliant minds behind our work. We’re chatting with members of the DixonBaxi studio about what makes them who they are. From the professional to the personal, nothing is off limits here. Introducing: Georgie, our production assistant and resident dog lover who grew up in Bath.

Who are you and what do you do?
Hi! My name is Georgie, and I work as the production assistant at DixonBaxi. I support the production team in their mission to create purposeful brands.

What’s your story?
I grew up in Bath and spent summers in the Somerset countryside enjoying good cider. Later, I moved to East London to study and have been in the area for nearly five years (bar the occasional ski season or pandemic). For the past three years, I've been working hard in television, running around studios, helping create amazing shows, and learning how to see projects through from start to finish. It was an exciting and challenging experience that led me to my current role at DixonBaxi.

I believe that the best opportunities in life are surprises, and finding my place with DixonBaxi was one of them. I’m excited to see where it takes me.

What are you working on right now?
I am researching equipment for upcoming projects and working closely with producers to facilitate the creation of beautiful installations and amazing brand experiences.

The importance of design cannot be overstated; by prioritising ethical and sustainable design practices, it can create a positive impact that extends beyond aesthetics and functionality.

Describe your working style in 3 words.
Collaborative. Compassionate. Calm.

Tell us about some of your interests. What are you into?
I love to laugh. I love live comedy. I love good food, good music, and good friends. I love podcasts, binge-watching quality shows, and spending time in the pub. I love my dogs - any dogs, really - going on walks, cups of tea... I could go on.

Do you think design can change the world? How?
Absolutely! Design is at the heart of everything we do and consume. It drives innovation, so it follows that it has a significant impact on the world.

Design shapes the way we interact with the world around us - from the products we use to the spaces we inhabit. It has the power to influence behaviour, evoke emotions, and promote social change. The importance of design cannot be overstated, by prioritising ethical and sustainable design practices, it can create a positive impact that extends beyond aesthetics and functionality.

If you could change one thing about the world, what would it be?
Free travel. Everyone deserves to see the world.

What’s the last song you listened to?
Feels Right - BIIG PIG.

Why do you do what you do? What motivates you?
I’ve always loved working in the creative sphere and I enjoy being able to see the impact of that work in the real world.

What’s your definition of good design?
Simple but effective. Where functionality meets beauty.