Uniting two global VFX powerhouses with the power of storytelling.

With Academy Awards for films such as Blade Runner 2049, Ex Machina and Interstellar, Double Negative is recognised as one of the most accomplished VFX studios in the industry. Their merger with Prime Focus ranked as one of the largest VFX businesses in the world, has created a new industry powerhouse.

Uniting two global VFX powerhouses with the power of storytelling.

With Academy Awards for films such as Blade Runner 2049, Ex Machina and Interstellar, Double Negative is recognised as one of the most accomplished VFX studios in the industry. Their merger with Prime Focus ranked as one of the largest VFX businesses in the world, has created a new industry powerhouse.

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Uniting two global VFX powerhouses with the power of storytelling.

With Academy Awards for films such as Blade Runner 2049, Ex Machina and Interstellar, Double Negative is recognised as one of the most accomplished VFX studios in the industry. Their merger with Prime Focus ranked as one of the largest VFX businesses in the world, has created a new industry powerhouse.

Uniting two global VFX powerhouses with the power of storytelling.

With Academy Awards for films such as Blade Runner 2049, Ex Machina and Interstellar, Double Negative is recognised as one of the most accomplished VFX studios in the industry. Their merger with Prime Focus ranked as one of the largest VFX businesses in the world, has created a new industry powerhouse.

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DNEG - 00 - Single Image (full)

DNEG - 00 - Single Image (full)
DNEG - 00 - Single Image (full)
DNEG - 00 - Single Image (full)
DNEG - 00 - Single Image (full)
DNEG - 00 - Single Image (full)
DNEG - 00 - Single Image (full)
DNEG - 00 - Single Image (full)
DNEG - 00 - Single Image (full)
DNEG - 00 - Single Image (full)
DNEG - 00 - Single Image (full)
DNEG - 00 - Single Image (full)
DNEG - 00 - Single Image (full)
DNEG - 00 - Single Image (full)

Defining the ethos, culture and ambition.

Our challenge was to unify two businesses behind a single-minded purpose that distilled the legacy and spirit of both brands. We travelled across the world to meet their teams, from London to Vancouver to Mumbai. What we discovered was an insatiable drive to excel, chart new territories and invent new ways to tell stories. We saw a culture that empowered people to succeed – “where everyone is an Oscar winner”. Working with these shared values we developed a brand purpose, core values and communications strategy based on ‘the positive power of storytelling.’

Defining the ethos, culture and ambition.

Our challenge was to unify two businesses behind a single-minded purpose that distilled the legacy and spirit of both brands. We travelled across the world to meet their teams, from London to Vancouver to Mumbai. What we discovered was an insatiable drive to excel, chart new territories and invent new ways to tell stories. We saw a culture that empowered people to succeed – “where everyone is an Oscar winner”. Working with these shared values we developed a brand purpose, core values and communications strategy based on ‘the positive power of storytelling.’

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Defining the ethos, culture and ambition.

Our challenge was to unify two businesses behind a single-minded purpose that distilled the legacy and spirit of both brands. We travelled across the world to meet their teams, from London to Vancouver to Mumbai. What we discovered was an insatiable drive to excel, chart new territories and invent new ways to tell stories. We saw a culture that empowered people to succeed – “where everyone is an Oscar winner”. Working with these shared values we developed a brand purpose, core values and communications strategy based on ‘the positive power of storytelling.’

Defining the ethos, culture and ambition.

Our challenge was to unify two businesses behind a single-minded purpose that distilled the legacy and spirit of both brands. We travelled across the world to meet their teams, from London to Vancouver to Mumbai. What we discovered was an insatiable drive to excel, chart new territories and invent new ways to tell stories. We saw a culture that empowered people to succeed – “where everyone is an Oscar winner”. Working with these shared values we developed a brand purpose, core values and communications strategy based on ‘the positive power of storytelling.’

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DNEG - 01 - Header + Text
DNEG - 01 - Header + Text
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DNEG - 01 - Single Image (1 of 4)

DNEG - 01 - Single Image (1 of 4)
DNEG - 01 - Single Image (1 of 4)
DNEG - 01 - Single Image (1 of 4)
DNEG - 01 - Single Image (1 of 4)
DNEG - 01 - Single Image (1 of 4)
DNEG - 01 - Single Image (1 of 4)
DNEG - 01 - Single Image (1 of 4)
DNEG - 01 - Single Image (1 of 4)
DNEG - 01 - Single Image (1 of 4)
DNEG - 01 - Single Image (1 of 4)
DNEG - 01 - Single Image (1 of 4)
DNEG - 01 - Single Image (1 of 4)
DNEG - 01 - Single Image (1 of 4)

DNEG - 01 - Single Image (2 of 4)

DNEG - 01 - Single Image (2 of 4)
DNEG - 01 - Single Image (2 of 4)
DNEG - 01 - Single Image (2 of 4)
DNEG - 01 - Single Image (2 of 4)
DNEG - 01 - Single Image (2 of 4)
DNEG - 01 - Single Image (2 of 4)
DNEG - 01 - Single Image (2 of 4)
DNEG - 01 - Single Image (2 of 4)
DNEG - 01 - Single Image (2 of 4)
DNEG - 01 - Single Image (2 of 4)
DNEG - 01 - Single Image (2 of 4)
DNEG - 01 - Single Image (2 of 4)
DNEG - 01 - Single Image (2 of 4)

DNEG - 01 - Single Image (3 of 4)

DNEG - 01 - Single Image (3 of 4)
DNEG - 01 - Single Image (3 of 4)
DNEG - 01 - Single Image (3 of 4)
DNEG - 01 - Single Image (3 of 4)
DNEG - 01 - Single Image (3 of 4)
DNEG - 01 - Single Image (3 of 4)
DNEG - 01 - Single Image (3 of 4)
DNEG - 01 - Single Image (3 of 4)
DNEG - 01 - Single Image (3 of 4)
DNEG - 01 - Single Image (3 of 4)
DNEG - 01 - Single Image (3 of 4)
DNEG - 01 - Single Image (3 of 4)
DNEG - 01 - Single Image (3 of 4)

DNEG - 01 - Single Image (4 of 4)

DNEG - 01 - Single Image (4 of 4)
DNEG - 01 - Single Image (4 of 4)
DNEG - 01 - Single Image (4 of 4)
DNEG - 01 - Single Image (4 of 4)
DNEG - 01 - Single Image (4 of 4)
DNEG - 01 - Single Image (4 of 4)
DNEG - 01 - Single Image (4 of 4)
DNEG - 01 - Single Image (4 of 4)
DNEG - 01 - Single Image (4 of 4)
DNEG - 01 - Single Image (4 of 4)
DNEG - 01 - Single Image (4 of 4)
DNEG - 01 - Single Image (4 of 4)
DNEG - 01 - Single Image (4 of 4)

A new name. A new logo.

Leveraging Double Negative’s industry moniker – DNEG – we were able to take a bold step forward while retaining the heritage and brand equity of the company’s illustrious 20-year history. We designed a new logotype that is confident, modern and iconic. The D and G mirror each other in a subtle suggestion of constant motion and transformation.

A new name. A new logo.

Leveraging Double Negative’s industry moniker – DNEG – we were able to take a bold step forward while retaining the heritage and brand equity of the company’s illustrious 20-year history. We designed a new logotype that is confident, modern and iconic. The D and G mirror each other in a subtle suggestion of constant motion and transformation.

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A new name. A new logo.

Leveraging Double Negative’s industry moniker – DNEG – we were able to take a bold step forward while retaining the heritage and brand equity of the company’s illustrious 20-year history. We designed a new logotype that is confident, modern and iconic. The D and G mirror each other in a subtle suggestion of constant motion and transformation.

A new name. A new logo.

Leveraging Double Negative’s industry moniker – DNEG – we were able to take a bold step forward while retaining the heritage and brand equity of the company’s illustrious 20-year history. We designed a new logotype that is confident, modern and iconic. The D and G mirror each other in a subtle suggestion of constant motion and transformation.

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DNEG - 02 - Header + Text
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DNEG - 02 - Single Image (1 of 2)

DNEG - 02 - Single Image (1 of 2)
DNEG - 02 - Single Image (1 of 2)
DNEG - 02 - Single Image (1 of 2)
DNEG - 02 - Single Image (1 of 2)
DNEG - 02 - Single Image (1 of 2)
DNEG - 02 - Single Image (1 of 2)
DNEG - 02 - Single Image (1 of 2)
DNEG - 02 - Single Image (1 of 2)
DNEG - 02 - Single Image (1 of 2)
DNEG - 02 - Single Image (1 of 2)
DNEG - 02 - Single Image (1 of 2)
DNEG - 02 - Single Image (1 of 2)
DNEG - 02 - Single Image (1 of 2)

DNEG - 02 - Single Image (2 of 2)

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DNEG - 02 - Single Image (2 of 2)
DNEG - 02 - Single Image (2 of 2)
DNEG - 02 - Single Image (2 of 2)
DNEG - 02 - Single Image (2 of 2)
DNEG - 02 - Single Image (2 of 2)
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A focus on craft, story and collaboration.

We created a refined, premium brand system that focusses on, and gives space to, the craft, stunning VFX for films, tv, animation and the people that make stories that the world experiences.

A focus on craft, story and collaboration.

We created a refined, premium brand system that focusses on, and gives space to, the craft, stunning VFX for films, tv, animation and the people that make stories that the world experiences.

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A focus on craft, story and collaboration.

We created a refined, premium brand system that focusses on, and gives space to, the craft, stunning VFX for films, tv, animation and the people that make stories that the world experiences.

A focus on craft, story and collaboration.

We created a refined, premium brand system that focusses on, and gives space to, the craft, stunning VFX for films, tv, animation and the people that make stories that the world experiences.

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DNEG - 03 - Looping Video (full)

DNEG - 03 - Looping Video (full)
DNEG - 03 - Looping Video (full)
DNEG - 03 - Looping Video (full)
DNEG - 03 - Looping Video (full)
DNEG - 03 - Looping Video (full)
DNEG - 03 - Looping Video (full)
DNEG - 03 - Looping Video (full)
DNEG - 03 - Looping Video (full)
DNEG - 03 - Looping Video (full)
DNEG - 03 - Looping Video (full)
DNEG - 03 - Looping Video (full)
DNEG - 03 - Looping Video (full)
DNEG - 03 - Looping Video (full)

The ‘Aperture’ design system.

The brand language is intentionally pared back and restrained, featuring an ‘aperture’ – a graphic system that reflects the way we see the world. A visual metaphor, suggesting constant motion, moving forward and transformation. It is used to frame, focus, magnify and represent time.

The ‘Aperture’ design system.

The brand language is intentionally pared back and restrained, featuring an ‘aperture’ – a graphic system that reflects the way we see the world. A visual metaphor, suggesting constant motion, moving forward and transformation. It is used to frame, focus, magnify and represent time.

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The ‘Aperture’ design system.

The brand language is intentionally pared back and restrained, featuring an ‘aperture’ – a graphic system that reflects the way we see the world. A visual metaphor, suggesting constant motion, moving forward and transformation. It is used to frame, focus, magnify and represent time.

The ‘Aperture’ design system.

The brand language is intentionally pared back and restrained, featuring an ‘aperture’ – a graphic system that reflects the way we see the world. A visual metaphor, suggesting constant motion, moving forward and transformation. It is used to frame, focus, magnify and represent time.

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DNEG - 04 - Header + Text
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DNEG - 04 - Single Image
DNEG - 04 - Single Image

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DNEG - 04 - X2 Grid
DNEG - 04 - X2 Grid
DNEG - 04 - X2 Grid
DNEG - 04 - X2 Grid
DNEG - 04 - X2 Grid
DNEG - 04 - X2 Grid
DNEG - 04 - X2 Grid
DNEG - 04 - X2 Grid
DNEG - 04 - X2 Grid
DNEG - 04 - X2 Grid
DNEG - 04 - X2 Grid

Refined and premium expression.

The aperture highlights the detail and craft that goes into every single frame and the people behind it. It informs the way the brand moves and reacts: from the UI and iconography on the website; to the day/night cycle of the clocks for each office.

Refined and premium expression.

The aperture highlights the detail and craft that goes into every single frame and the people behind it. It informs the way the brand moves and reacts: from the UI and iconography on the website; to the day/night cycle of the clocks for each office.

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Refined and premium expression.

The aperture highlights the detail and craft that goes into every single frame and the people behind it. It informs the way the brand moves and reacts: from the UI and iconography on the website; to the day/night cycle of the clocks for each office.

Refined and premium expression.

The aperture highlights the detail and craft that goes into every single frame and the people behind it. It informs the way the brand moves and reacts: from the UI and iconography on the website; to the day/night cycle of the clocks for each office.

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DNEG - 05 - Header + Text
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DNEG - 05 - Single Image (1 of 3)

DNEG - 05 - Single Image (1 of 3)
DNEG - 05 - Single Image (1 of 3)
DNEG - 05 - Single Image (1 of 3)
DNEG - 05 - Single Image (1 of 3)
DNEG - 05 - Single Image (1 of 3)
DNEG - 05 - Single Image (1 of 3)
DNEG - 05 - Single Image (1 of 3)
DNEG - 05 - Single Image (1 of 3)
DNEG - 05 - Single Image (1 of 3)
DNEG - 05 - Single Image (1 of 3)
DNEG - 05 - Single Image (1 of 3)
DNEG - 05 - Single Image (1 of 3)
DNEG - 05 - Single Image (1 of 3)

DNEG - 05 - Single Image (2 of 3)

DNEG - 05 - Single Image (2 of 3)
DNEG - 05 - Single Image (2 of 3)
DNEG - 05 - Single Image (2 of 3)
DNEG - 05 - Single Image (2 of 3)
DNEG - 05 - Single Image (2 of 3)
DNEG - 05 - Single Image (2 of 3)
DNEG - 05 - Single Image (2 of 3)
DNEG - 05 - Single Image (2 of 3)
DNEG - 05 - Single Image (2 of 3)
DNEG - 05 - Single Image (2 of 3)
DNEG - 05 - Single Image (2 of 3)
DNEG - 05 - Single Image (2 of 3)
DNEG - 05 - Single Image (2 of 3)

DNEG - 05 - Single Image (3 of 3)

DNEG - 05 - Single Image (3 of 3)
DNEG - 05 - Single Image (3 of 3)
DNEG - 05 - Single Image (3 of 3)
DNEG - 05 - Single Image (3 of 3)
DNEG - 05 - Single Image (3 of 3)
DNEG - 05 - Single Image (3 of 3)
DNEG - 05 - Single Image (3 of 3)
DNEG - 05 - Single Image (3 of 3)
DNEG - 05 - Single Image (3 of 3)
DNEG - 05 - Single Image (3 of 3)
DNEG - 05 - Single Image (3 of 3)
DNEG - 05 - Single Image (3 of 3)
DNEG - 05 - Single Image (3 of 3)

Powerful simplicity for the pinnacle of VFX.

Immersive, iconic frames and key art of films are used confidently. Images of the team are crisp portraits against the brand colours. Monochromatic reportage photography captures behind the scenes moments. A modern and muted palette of colours support the primary ‘coral’ orange of the brand.

Powerful simplicity for the pinnacle of VFX.

Immersive, iconic frames and key art of films are used confidently. Images of the team are crisp portraits against the brand colours. Monochromatic reportage photography captures behind the scenes moments. A modern and muted palette of colours support the primary ‘coral’ orange of the brand.

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Powerful simplicity for the pinnacle of VFX.

Immersive, iconic frames and key art of films are used confidently. Images of the team are crisp portraits against the brand colours. Monochromatic reportage photography captures behind the scenes moments. A modern and muted palette of colours support the primary ‘coral’ orange of the brand.

Powerful simplicity for the pinnacle of VFX.

Immersive, iconic frames and key art of films are used confidently. Images of the team are crisp portraits against the brand colours. Monochromatic reportage photography captures behind the scenes moments. A modern and muted palette of colours support the primary ‘coral’ orange of the brand.

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DNEG - 06 - Header + Text
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DNEG - 06 - Single Image (1 of 5)

DNEG - 06 - Single Image (1 of 5)
DNEG - 06 - Single Image (1 of 5)
DNEG - 06 - Single Image (1 of 5)
DNEG - 06 - Single Image (1 of 5)
DNEG - 06 - Single Image (1 of 5)
DNEG - 06 - Single Image (1 of 5)
DNEG - 06 - Single Image (1 of 5)
DNEG - 06 - Single Image (1 of 5)
DNEG - 06 - Single Image (1 of 5)
DNEG - 06 - Single Image (1 of 5)
DNEG - 06 - Single Image (1 of 5)
DNEG - 06 - Single Image (1 of 5)
DNEG - 06 - Single Image (1 of 5)

DNEG - 06 - Single Image (2 of 5)

DNEG - 06 - Single Image (2 of 5)
DNEG - 06 - Single Image (2 of 5)
DNEG - 06 - Single Image (2 of 5)
DNEG - 06 - Single Image (2 of 5)
DNEG - 06 - Single Image (2 of 5)
DNEG - 06 - Single Image (2 of 5)
DNEG - 06 - Single Image (2 of 5)
DNEG - 06 - Single Image (2 of 5)
DNEG - 06 - Single Image (2 of 5)
DNEG - 06 - Single Image (2 of 5)
DNEG - 06 - Single Image (2 of 5)
DNEG - 06 - Single Image (2 of 5)
DNEG - 06 - Single Image (2 of 5)

DNEG - 06 - Single Image (3 of 5)

DNEG - 06 - Single Image (3 of 5)
DNEG - 06 - Single Image (3 of 5)
DNEG - 06 - Single Image (3 of 5)
DNEG - 06 - Single Image (3 of 5)
DNEG - 06 - Single Image (3 of 5)
DNEG - 06 - Single Image (3 of 5)
DNEG - 06 - Single Image (3 of 5)
DNEG - 06 - Single Image (3 of 5)
DNEG - 06 - Single Image (3 of 5)
DNEG - 06 - Single Image (3 of 5)
DNEG - 06 - Single Image (3 of 5)
DNEG - 06 - Single Image (3 of 5)
DNEG - 06 - Single Image (3 of 5)

DNEG - 06 - Single Image (4 of 5)

DNEG - 06 - Single Image (4 of 5)
DNEG - 06 - Single Image (4 of 5)
DNEG - 06 - Single Image (4 of 5)
DNEG - 06 - Single Image (4 of 5)
DNEG - 06 - Single Image (4 of 5)
DNEG - 06 - Single Image (4 of 5)
DNEG - 06 - Single Image (4 of 5)
DNEG - 06 - Single Image (4 of 5)
DNEG - 06 - Single Image (4 of 5)
DNEG - 06 - Single Image (4 of 5)
DNEG - 06 - Single Image (4 of 5)
DNEG - 06 - Single Image (4 of 5)
DNEG - 06 - Single Image (4 of 5)

DNEG - 06 - Single Image (5 of 5)

DNEG - 06 - Single Image (5 of 5)
DNEG - 06 - Single Image (5 of 5)
DNEG - 06 - Single Image (5 of 5)
DNEG - 06 - Single Image (5 of 5)
DNEG - 06 - Single Image (5 of 5)
DNEG - 06 - Single Image (5 of 5)
DNEG - 06 - Single Image (5 of 5)
DNEG - 06 - Single Image (5 of 5)
DNEG - 06 - Single Image (5 of 5)
DNEG - 06 - Single Image (5 of 5)
DNEG - 06 - Single Image (5 of 5)
DNEG - 06 - Single Image (5 of 5)
DNEG - 06 - Single Image (5 of 5)

Created to unify and inspire the global team.

The rebrand rolls out through the logo, tone of voice, a new website, studio interiors, merchandise, stationery and clothing for the crew on set.

Created to unify and inspire the global team.

The rebrand rolls out through the logo, tone of voice, a new website, studio interiors, merchandise, stationery and clothing for the crew on set.

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Created to unify and inspire the global team.

The rebrand rolls out through the logo, tone of voice, a new website, studio interiors, merchandise, stationery and clothing for the crew on set.

Created to unify and inspire the global team.

The rebrand rolls out through the logo, tone of voice, a new website, studio interiors, merchandise, stationery and clothing for the crew on set.

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DNEG - 07 - Header + Text
DNEG - 07 - Header + Text
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DNEG - 07 - Header + Text
DNEG - 07 - Header + Text
DNEG - 07 - Header + Text
DNEG - 07 - Header + Text

DNEG - 07 - Single Image (1 of 2)

DNEG - 07 - Single Image (1 of 2)
DNEG - 07 - Single Image (1 of 2)
DNEG - 07 - Single Image (1 of 2)
DNEG - 07 - Single Image (1 of 2)
DNEG - 07 - Single Image (1 of 2)
DNEG - 07 - Single Image (1 of 2)
DNEG - 07 - Single Image (1 of 2)
DNEG - 07 - Single Image (1 of 2)
DNEG - 07 - Single Image (1 of 2)
DNEG - 07 - Single Image (1 of 2)
DNEG - 07 - Single Image (1 of 2)
DNEG - 07 - Single Image (1 of 2)
DNEG - 07 - Single Image (1 of 2)

DNEG - 07 - Single Image (2 of 2)

DNEG - 07 - Single Image (2 of 2)
DNEG - 07 - Single Image (2 of 2)
DNEG - 07 - Single Image (2 of 2)
DNEG - 07 - Single Image (2 of 2)
DNEG - 07 - Single Image (2 of 2)
DNEG - 07 - Single Image (2 of 2)
DNEG - 07 - Single Image (2 of 2)
DNEG - 07 - Single Image (2 of 2)
DNEG - 07 - Single Image (2 of 2)
DNEG - 07 - Single Image (2 of 2)
DNEG - 07 - Single Image (2 of 2)
DNEG - 07 - Single Image (2 of 2)
DNEG - 07 - Single Image (2 of 2)

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“The opportunity for radical transformation was at the heart of the project. Our partnership with DNEG, allowed us to get inside the businesses and distil what mattered most. We are proud to have built a clear vision for the global team and honoured to be part of their new story.”

Astrid D’Hondt, Senior Creative, DixonBaxi

“The opportunity for radical transformation was at the heart of the project. Our partnership with DNEG, allowed us to get inside the businesses and distil what mattered most. We are proud to have built a clear vision for the global team and honoured to be part of their new story.”

Astrid D’Hondt, Senior Creative, DixonBaxi

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Bringing financial freedom to the unbanked of the Philippines.

We partnered with Tyme Bank to launch GoTyme, a new digital bank in the Philippines. We created a brand and digital experience with an authentic and empathetic perspective on the banking industry; a familiar voice in a world full of ones and zeros.

Understanding banking
in the Philippines.

The financial power imbalance in the Filipino market drastically favours banks. Real and perceived barriers to entry lead many of the unbanked to feel that financial freedom is unattainable.

“I want to make sure I have a stable and upwards trajectory in my career.”

“I want to provide for my family and our day-to-day needs.”

“It would be good to have easy
access to my bank.”

We saw the opportunity to create a customer-centric banking experience. One that empowered users, helping them do exactly what they want with their money. A service that values people over their account balance.

Potential Unlocked: banking with transparency and empathy.

We developed a set of creative principles to ensure the design and digital identity build access and understanding into every application. The result is a surprisingly human feel to a fearlessly future-focused take on banking. Potential Unlocked is the idea at the core of the system–a mission to reinvent banking and help people unlock their financial futures.

Small actions. Big results.

The brand’s visual language puts money in motion, illustrating the fact that GoTyme is here to help users unlock their potential by breaking big goals down into manageable steps. From additive motion behaviours to the tagline “It all adds up”, the brand communicates the power of small actions over time.

Your Steps
Your Potential

Forging the future of banking, together.

We worked closely with the Tyme Bank team, using creative shares and workshops to make sure the brand reinforced our strategic approach and would resonate with its Filipino audience. Internal design workshops throughout the project gave us space to reimagine familiar banking behaviours and develop unexpected, effective solutions.

Start at uncomfortable.

We start our creative journey at uncomfortable, to invent the new, to find the edges. The process will get us to just right. If we start at safe, it could take us to boring. And who wants their brand to be boring?

Prototyping and testing.

By building working prototypes, we were able to test how design decisions would facilitate the overall experience. As we developed the UI, we conducted usability testing to make sure the experience was intuitive and effective.

Round 1 - Low fidelity prototype

Round 2 - Brand colour application

Round 3 - UI development

Final product design

Powerful experiences that empower and educate.

The final experience puts financial control in the hands of the customer. From getting an account and card within five minutes, to setting up savings pots, we built access, understanding and empowerment into every moment.

Moments of delight and achievement.

Intuitive and full of wonder.

Each product interaction sparks delight, with motion behaviours that celebrate every success. The motion system and component library use the shapes of a debit card and a coin to create stunning patterns, with varied transparency and layering suggesting accumulation and momentum.

Delivering real world honesty.

The new tone of voice is human first and bank second, delivering information in a clear and positive way. It’s genuinely optimistic with a touch of local familiarity, standing out in a traditionally impersonal sector. The voice facilitates an open, transparent and honest financial perspective that helps make the product accessible to everyone.

Creating a better future for all.

The system sets the tone for a new kind of financial future, shaping a better way forward for us all. GoTyme's brand is equal parts innovation and human understanding, confidently building on the now to bring you what's next.

Digitally futureproofed.

We believe in giving our clients the tools they need to realise the vision we’ve created together. So we built a digitally-hosted brand platform and component library to house the GoTyme brand. Rather than a strict set of rules, the guidelines are meant to inspire the GoTyme business, their partners and the press with the story behind the brand, and empower future creatives with the resources they’ll need to create effective, on-brand assets.