Who the hell is

Who the hell is Mahima Darr?

Get to know some of the brilliant minds behind our work. We’re chatting with members of the DixonBaxi studio about what makes them who they are. From the professional to the personal, nothing is off limits here. Introducing: Mahima.

Who are you and what do you do?
Hello, I’m Mahima and I’m the Studio Assistant for DixonBaxi. I help manage the studio daily and do my best to take care of everyone’s needs. My main area of interest right now is people, I love to interact with the team and focus on maintaining an environment where they feel comfortable. I care deeply about inclusivity and creating safe spaces for people no matter what background they come from.

What’s your story?
Born and raised in London as a British South Asian woman, I am a proud Londoner and can never imagine leaving it behind. I studied Media Communications at LCC and graduated in 2020 during the crazy pandemic, let’s just say it was one the most difficult learning experiences I’ve been through. When you graduate, everyone expects you to have your shit together and know exactly what you want to go into, well that was not the case for me. I had no clue what route I wanted to take, the only thing I was sure of was that it had to be something in the world of Design. And that’s where my journey at DixonBaxi began.

What are you working on right now?
Within my role, each day holds a new project. Whenever a challenge arises for one of the team members, I do my best to aid them and provide resources where necessary.

“The power that design holds over the world already is unimaginable, it has helped shape the world we live in, it empowers us and allows for change.”

Describe your working style in 3 words.
Attentive, considerate, humane.

Tell us about some of your interests. What are you into?
Anyone who knows me will agree when I say I love clothes and colour coordination. From the smallest details down to the earrings and socks I wear, each item has to match my OOTD. It is not an obsession, more like a coping mechanism that allows me to start my day feeling balanced and composed for whatever lies ahead.

Music. Without music I’d be a loose cannon. I know it may seem cliche when people say ‘oh music moves me’, but in my case this is the total truth. I am someone who feels very deeply generally in life, and so when I listen to music I truly connect to it. My favourite song at the moment is Rich Spirit by Kendrick Lamar, and guess who’s got tickets to see him in November…me!!

Do you think design can change the world? How?
The power that design holds over the world already is unimaginable, it has helped shape the world we live in, it empowers us and allows for change. So yes, I believe that good design can change the world, it is a transformative art form that pushes the boundaries of imagination to new limits.

If you could change one thing about the world, what would it be?
There is too much selfishness in this modern world, I think we as humans sometimes forget that at the end of the day we are all the same. Beings who exist in a strange world that can be daunting at times, but one thing remains the same, we need each other to flourish and truly reach our highest potential. I am a firm believer that ‘what you put out into the universe is what you get back’. On that note, do good and good will come to you.

What’s the last song you listened to?
Doomed – Moses Sumney.

Why do you do what you do? What motivates you?
I want to help the people here at DB create amazing work, and if that means doing something as simple as making sure they’ve eaten lunch, or taking them for a breather, I’ll do exactly that. Seeing people thrive at what they do, designing the future, that’s what motivates me.

What’s your definition of good design?
Good design speaks for itself. It provokes curiosity and interest, it makes you do a double take, and if it has the power to make you feel something warm inside, then nothing more needs to be said.