Who the hell is

Who the hell is Lorenzo Eynard?

We’re a group of creatives who are serious about changing the world for the better. And we think it’s time we introduced you to the people who make us who we are. Get to know some of the brilliant minds behind our work as we dive into all things professional and personal. This is Lorenzo: resident opera expert, junior designer and one of the best-dressed people in our studio.

Who are you and what do you do?
I’m Lorenzo, an eclectic graphic designer and visual thinker taking his first steps into the design industry. I’m currently a junior designer at DixonBaxi.

What’s your story?
I grew up in a beautiful town close to Milan, where I studied my BA in communication design. After that, I came straight to London to do a two-year masters in graphic communication design at Central Saint Martins. Throughout my academic career, I developed a keen interest in branding and identity which eventually brought me to the best branding agency in London.

What are you working on right now?
From the very first day at DixonBaxi, I have been sitting at the roundtable of discussions, getting involved in the creative process and experiencing how a project evolves throughout its different phases. I am now working on a pretty huge project for a client which aims to redefine the rules of the entertainment industry. I feel extremely privileged to be part of such a historic moment. My small way of contributing consists of populating my desktop with hundreds of logo explorations.

“Design at its essence means ideas that aim at solving a problem. It’s the process of planning a sequence of steps to reach a goal.”

Describe your working style in 3 words.
Baroque, baroque, baroque.

Tell us about some of your interests. What are you into?
I have a huge passion for opera. Actually, before embarking on a designer career, my biggest dream was to become an opera singer. I studied several years as a tenor in the conservatoire of my hometown before realising I wasn’t gifted enough (sigh). Now I only sing in the shower, but what’s important is that the passion for opera still burns in my heart. I’m extremely grateful to live in a city like London where you can basically go to the theatre every evening. As a junior, maybe every evening is a bit out of budget, but once a fortnight is still a blessing.

Do you think design can change the world? How?
It doesn’t have to, but it obviously can. Design at its essence means ideas that aim at solving a problem. It’s the process of planning a sequence of steps to reach a goal. Imagine the ancient Mesopotamian people, wondering how they could build those beautiful ziggurats in the most efficient and graceful way… and ended up inventing the wheel, the highest expression of human design!

If you could change one thing about the world, what would it be?
Less gravity. So we could just jump and float in the air.

What’s the last song you listened to?
Needless to say, it was opera. Don Pasquale by Donizetti, a composer from my hometown. I needed to refresh my memory ahead of its production at the Royal Opera House.

Why do you do what you do? What motivates you?
The starry heavens above me and the moral law within me.

What’s your definition of good design?
Good design is purposeful, inspiring and inclusive.