Who the hell is

Who the hell is Berenice Lunn?

Get to know some of the brilliant minds behind our work. We’re chatting with members of the DixonBaxi studio about what makes them who they are. From the professional to the personal, nothing is off limits here. Introducing: Berenice, our junior brand designer who will queue far too many hours for a concert and appreciates the craft of a good bao bun.

Who are you and what do you do?
Hey, I’m Berenice, a junior brand designer here at DixonBaxi.

What’s your story?
I grew up in a small village in Worcestershire where my creativity was ignited through Fine Art. I found painting to be my peace and my eye for design beyond the tubs of acrylic paint led me to pursue Graphic Communication at University in Birmingham.

What are you working on right now?
Right now I’m focused on pushing myself further out of my comfort zone in my practice. Experimentalism and spontaneity are my current motifs.

"There’s excitement in not knowing what the final result might be and how the hell you’re going to get there."

Describe your working style in 3 words.
Confidence, character and curated.

Tell us about some of your interests. What are you into?
I’m a sporty gal, the happiest when I’m on the slopes. I love taking photos, predicting the ending of rubbish horror films and I’m also really into my music. I’ll take the time to invest in the visual worlds built by an artist to accompany the sound and I think this extension of the craft is really cool.

Do you think design can change the world? How?
Yes, design makes us feel, question and see the world differently on a daily basis. It holds the ability to be ever-changing; every time you interact with a piece of design it can unveil something new, whether it be a feeling you might not have gotten felt the first time around, or visually something you might not have originally noticed. This idea that design is always shifting in both its forms and influence proves its place in changing the world.

If you could change one thing about the world, what would it be?
No spiders.

What’s the last song you listened to?
Flowers! - Dina Ayada.

Why do you do what you do? What motivates you?
Being involved in a process that always keeps you on your toes is why I do what I do; there’s excitement in not knowing what the final result might be and how the hell you’re going to get there.

With the rate at which design is evolving today too, there’s always something new and obscure to sink your teeth into, which keeps me motivated and pushes me to explore alternative creative realms.

What’s your definition of good design?
It’s hard to define. Good design can be anything and everything that defines a moment in time, whether it’s to your taste or not. For me, the good comes from the conversations prompted in response.