OFFF, DixonBaxi and Barcelona.
The entire DixonBaxi team head to Barcelona for the OFFF festival, where Simon and Aporva take the stage.
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OFFF Barcelona is the largest showcase and festival of contemporary creativity, art and digital design. The conference took place at the iconic Disseny Hub with over 4,000 in attendance and a stellar speaker lineup including Paula Scher, Porto Rocha, GMUNK, David Carson, Territory Studio and more.
As an entire DixonBaxi team getaway, we headed to Barcelona for a weekend of creativity and culture. A chance to spend time together, soak up new ideas and perspectives, eat together and have a good time.
Simon and Aporva opened the last day with a talk that began with a snapshot of the beginnings of DixonBaxi and the list that helped define our values and formative projects for MTV2, Formula 1 and Five USA before taking a deeper look at the studio culture and diversity of voices. The second half of the talk focused on the fundamental principles that drive what we do – starting at uncomfortable, designing with optimism and the conviction that brands must reinvent or die – showing work from Eurosport, AC Milan, Hulu, never-before-seen projects for KOKO and more.
What a rush! The energy in the auditorium was palpable, with 1500 in the crowd. And to have the DB team in the audience sending good vibes was a moment to treasure.
Meeting friends old and new, being surrounded by creatives from all over the world, and being in a vibrant city was the tonic we all needed.
Thanks to Hector Ayuso and his OFFF team for looking after us.
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