Press Release

Moonbug unveils vibrant new brand identity and strategy to match its mega-hit shows.

We partnered with Moonbug, the mastermind behind mega-hits like CoComelon and Blippi!, to create a fresh, colourful brand identity that’s bursting with energy and fun. Complete with a playful animated logotype, vibrant colours, and activity-focused icons, the new look perfectly captures the spirit of childhood and Moonbug’s dynamic content. 

Bursting with energy.

We created a new strategy, creative platform and identity inspired by Moonbug’s bold attitude and with the same energy and fun as its colourful shows and characters.

Moonbug produces 29 of the most popular online kids’ shows in the world, found on more than 150 platforms in 32 languages and home to global mega-hits CoComelon and Blippi.

At the heart of the new identity sits a bespoke animated logotype that fizzes and pops with a playful personality, hinting at the all-out entertainment that makes Moonbug content unmissable. A flexible brand system with a fresh colour palette, super-sized art direction and activity-focused icons fills every space with the same bright playful personality. 

“We created the Moonbug identity to be bursting with energy, and synonymous with dynamism, excitement, and fun,” said Ditte Marie Lucas, Vice President of Brand and Communications at Moonbug. “This rebrand perfectly captures the spirit and energy of childhood while still maintaining the authority to live naturally amongst the leaders in the entertainment industry.”

“It has been a unique challenge to create a new brand that captures the magic of the shows that billions of kids tune in to over and over again, but still feeling distinctly Moonbug.We feel that we have created a brand that will match Moonbug’s ambitious plans without losing what makes them so special,” said Harry Ead, Creative Director, DixonBaxi.

Moonbug Entertainment has been named to FastCompany’s annual list of the World’s Most Innovative Companies for 2023 in the Film and Television category.