REGENT’S PLACE
REGENT’S PLACE:
PEOPLE AND PLANET THRIVE.
In close partnership with British Land, we’ve created a new brand identity for Regent’s Place. a pioneering London destination rooted in responsible urbanism. With sustainable architecture, green spaces and strong community connections, it’s a place where big ideas take shape and bright futures shine.
Humility, not hype.
To capture the authentic spirit of Regent’s Place, we embarked on a 10-week insight journey. Engaging over 40 voices across the business and drawing input from London’s Knowledge Quarter, local leaders, and industry experts. we positioned Regent’s Place as a pioneering destination where people and planet rise. A bold ambition that sets the foundation for the neighbourhood’s next decade of human-centred INNOVATION.
Three Districts Shape One Identity.
The identity captures the unique advantages of Regent’s Place by spotlighting its location at the intersection of three iconic districts: the Knowledge Quarter, Camden, and the West End. This compelling mix of arts and science, research and creativity is distilled into the ‘R’ symbol: a window into Regent’s Place and its community, designed to be transparent and almost disappear.
A canvas for the community.
The symbol, paired with a refined wordmark, sits at the heart of the identity. It frames diverse perspectives and acts as a canvas for the community’s voice, vision, and creativity. Each application becomes an opportunity to tell a story. grounded in the brand’s ethos and open to interpretation.
exuding radical softness.
The natural environment shapes every detail of the design and experience. Softness is used with intention. organic lines and natural colours create a calming atmosphere. Clarity comes from an editorial visual language, applied thoughtfully across digital interfaces and physical touchpoints, from hoardings to signage systems.
Re-use, reduce, recycle.
By putting human and environmental needs first, the brand moves beyond conventional applications. Every choice promotes ecological integrity, active engagement, and inclusive participation. The rollout prioritises: reuse, recycling, AND reduction of materials wherever possible. and when not, IT opts for sustainable, forward-thinking technologies and alternatives.
Regent’s Place has long championed inclusivity and community. This NEW BRAND embracES a more sustainable, socially conscious future for ALL.