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Essentials

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  1. Be brave.
  2. Reject convention.
  3. Be optimistic.
  4. Start at uncomfortable.
  5. EMBRACE UNCERTAINTY.
  6. LEARN TO SAY NO.
  7. CHERISH INSIGHT.
  8. BE FLUENT IN PEOPLE.
  9. CREATE WONDER.
  10. ALWAYS IN BETA.*

We have used and trusted the ideas in this little book for years, some since
we started in 2001. They guide us in good times and bad. We believe in them.

Running a company is hugely rewarding but never gets easier. The world keeps shifting and we love that. It pushes us to do better. Creating meaningful and original work is just as rewarding but demands real effort. We shoulder that weight daily and never cheat the passion. Things do not always go as planned and that is okay. What matters is how we handle it.

If challenged, we strive to do the right thing. We have flaws and plenty of them, but we care about doing what is right even if it does not look that way at first. We want DixonBaxi to be a great place to grow.

Being a great team requires trust.
Trust that we will learn together.
Trust we will make the right choices. Trust we will improve. Trust we will create work we care about. Trust that open conversations resolve problems. Trust we will course correct when needed. Trust in optimism.

This has always been the case.

Together we are building something amazing for us and the world. :)

Si + AB












We’re not interested in the latest trends, buzzwords, or fleeting styles.

Forget swiping through endless feeds, cookie-cutter templates, or the ‘hot’ design gimmicks. We don’t need fluff, overused slogans, or design that tries too hard to be clever.

We crave work that tells epic tales and bold Thinking that transports us and offers unique distractions.

We want to be captivated by creativity that sparks conversation, challenges perspectives, and shows that someone truly cares about creating it. We yearn for ideas that make us feel invested and draw us in so deeply that we forget the world around us.

We’re after that kind of approach — something crafted with passion, meant to be seen and felt.

Our purpose:

We are a global brand agency USING creativity to design a better future. For the companies we work with, their audiences and ourselves.

Our ROLE:

brave brands
change the world.

We help create them.

Our VALUES:

We empower creativity
and innovation.

We embrace change and
look forward with optimism.

We do what we believe is
right, even when it’s tough.

We nurture diverse teams because they work better
for everyone.

Our COMPANY outlook:

People. CREATIVITY. Profit. In that order.

We put our team first because great thingscome from great people. Great creativity is atthe heart of what we do. When we get those right, profit will follow.

DOING THe RIGHT THING:

WE HAVE FOUR INITIATIVES TO DELIVER THIS.

OUR AMBITION:

TO BE The most inspiring agency in the world.

Tassia Swulinska
    9:34 AM
Morning all,
We’ve started a curation and outline of what the deck
can shape up to be >>>here<<<

Creating meaningful, original and inspiring work? Easy, right?

You have to kill self-doubt, fight uncertainty, find comfort in the unknown, wade through BAD ideasto unearth new ones, make mistakes, get lost, trust each other, goof off, learn, provide mentorship, commit fully to the effort, lookup and to the future, be fuelled by optimism, welcome others into the journey, understand your audience, and have the confidence to be flexible and adapt to new ideas.

At the same time, you have to avoid obsessing over other peoples work, be wary of the vortex of endless streams, the draw of the echo chamber and the sea of sameness, resist the pull of fleeting trends,

entrenched opinions, and pervasive negativity, try to evolve and carve your own path, yet still take time to learn from the best.

It’s about partnering with like-minded collaborators who don’t commoditise creativity, who have a mindset for invention, mutual trust and who respect the process, have time for excellence, collaboration vs dictation, building consensus, averting subjectivity, cutting the bullshit, smashing intuition into insight, fighting the algorithm, crushing data into human expression, harnessing technology vs letting it drive you, and knowing what excellence looks like.

WELL, AT LEAST IT’s WORTh IT.

“Always in Beta” MEANS constant improvement and evolution. ;)

CREATIVE
PRINCIPLES:
1 Be brave.
2 Reject
convention.
3 BE optimistic.
4 START AT UNCOMFORTABLE.
5 EMBRACE UNCERTAINTY.
6 LEARN To SAY NO.
7 Cherish
Insight.
8 BE FLUENT IN PEOPLE.
9 CREATE WONDER.
10 ALWAYS In
BETA.*

TEAM PRINCIPLES:
1 Define your own path.
2 Do the righT thing.
3 Support diverse perspectives.
4 Question everything.
5 Drive change.
6 CHAMPION originality.
7 Don’t cheat on excellence.
8 Expect there to
be doubt.
9 Work as one team.
10 Enjoy the ride.

WE LOVE PEOPLE
WHO ARE:
1 Optimistic.
2 Empathetic.
3 Open-minded.
4 Passionate.
5 Curious.
6 Additive.
7 Imaginative.
8 INVENTIVE.
9 Self-assured.
10 Progressive.

OUR SCALE:

Boutique + global.
         We design for real
      life, at scale,

      for everyone and
without mediocrity.

OUR EXPERTISE:

Brand strategy.

Design systems.

Digital +
   REAL WORLD experiences.

The outcome:

Intelligent Identity.

       A unique, motivating
   and adaptable identity

                that forms a
      complete brand system.

FOR A BRAND,
      This deliverS:

BELIEF.
RELEVANCE.
DISTINCTION.
GROWTH.

Clients meddle and stifle creative expression. Right? Far from it. our best work, the great award-winning work people crave, the juicy stuff we poUR over online, the ideas we wished we had created. They all started with clients and were approved by them. Of course, the path is paved with debates and differences. True collaboration means navigating disagreements in an environment where both learn and grow. Our best collaborators challenge us to be better, and the strength of the relationship lies in the mutual belief that together, we can create something unique.

HOW WE WORK:

WE Are ONe TEAM.
Our team success drives individual success.

      We’re all here because
      we’ve chosen to be part of something bigger than any one of us.

Together we are stronger.

OUR METHOD:

The DixonBaxi Way.

      Our five-stage approach has been built to achieve
      genuine brand change and growth.

OUR PROCESS:

OUR Awesome creative process (ACP) Shapes AND GUIDES OUR projectS.

      Inside this is a series of sessions, workshops,
    meetings and outputs that help us create work we are proud of.

Finally >

Passion for great work is not just a personal indulgence but a strategic career choice.

When you immerse yourself in a creative approach that genuinely ignites your passion, you produce better work and become a magnet for opportunities. Your enthusiasm becomes infectious, drawing in great clients, fostering growth, and propelling you forward in your career journey.

By living in the moment and giving your all to your current work, you set the stage for a fulfilling and successful career where progression and exciting opportunities naturally gravitate towards you.

A SUPERFUTURES PUBLICATION.