Journeys

Junior Designer –

You’re here to learn. Be a sponge and stay positive. Focus on design and experimentation, and stay open to everything around you.

• Let your ideas flow.

  Your ideas and designs may be raw, unfinished and intuitive, but they should inspire and help move the project forward.

  
  

• Practise, practise, practise.

  Focus on building your skills in the basics of design, craft, storytelling and inventing new things.

  
  

• Make real things for real projects.

  The things you work on are an integral part of each project. You help the team realise the brand, then you help them deliver it.

  
  

• Find your voice and talk up your work.

  Believe in your ideas and find your own way to talk about them. it is important to bring your work to life verbally as well as visually.

  
  

• The brief is just the beginning.

  Stay curious and dig deeper; unpack briefs, ask questions and do your own research to inspire the work.

  
  

• Learn from all feedback.

  Great designers know how to receive feedback. Seek out the opinions of those around you – they’ll guide you and help you grow.

  
  

• Be prepared to grow fast.

  Put yourself forward, volunteer and be proactive. There’s no need to wait for permission: play, test and learn

  
  

• Watch and learn through every interaction.

  Be present and pay close attention to the way your team speaks to clients about the work. Watch and learn from the journey they go on.

  
  

Designer –

You’re here to grow, with a focus on pure design and invention. You’ll practise a wide range of skills and build your confidence as a creative and as part of the team.

• Create bold ideas and beautiful design.

  Focus on developing exciting, hands-on ideas that are rooted in the strategy. Then craft them beautifully.

  
  

• Build clear brand narratives.

  You weave compelling narratives, presenting the work and its ideas in a way that’s easy to follow.

  
  

• Take ownership of key elements.

  You’re responsible for design and delivery of specific parts of the project, helping the team achieve the overall vision.

  
  

• Understand brand strategy.

  You know how to bring strategy to life across a brand, from graphic devices to experiences for real people.

  
  

• Be a team player.

  You support your senior team, always working to the best of your ability. When a project gets tough, you step up.

  
  

• Flex across briefs with ease.

  You’re on a mix of projects, hopping from one to the next. A range of creative experience is crucial at this stage.

  
  

• Present ideas to clients.

  You’re confident presenting your concepts when you get the chance. You’re an established designer – take pride in your work.

  
  

Senior Designer –

You’re here to grow your skills and shape your career. You’re bold and brave enough to know when to go back to the beginning and try again. You’re also a mentor to junior teammates.

• Invent bold, relevant and inspiring work.

  Your ideas are original, stunning and beyond brief. You understand brands as intelligent, multi-faceted experiences.

  
  

• A fluid and effortless approach.

  You can sprint to succinct expressions that prove the potential of an idea or a whole project.

  
  

• Inspire with original activations.

  Your work is innovative and unexpected and you’re able to articulate how and why it works to the whole team.

  
  

• Always rooted in strategy.

  Your work leverages the power of immersion, research and strategy, drawing on all three to build brands.

  
  

• You’re a crucial part of the team.

  You’re reliable, proactive and collaborative, working closely with the design director.

  
  

• Finding yourself as a leader.

  You lead teams on smaller projects and parts of larger ones. No matter what the brief, you lead with creative vision.

  
  

• Take junior creatives under your wing.

  You mentor an intern to junior designer. You lead by example, helping when needed and always fostering open dialogue.

  
  

• You captivate with clarity.

  Expressing the ideas behind the work is second nature for you. Your ability to weave narratives and present them is impeccable.

  
  

• Work closely with our clients.

  You’re starting to build relationships with our clients, from facilitating working sessions to leading feedback calls.

  
  

Associate design director –

YOU’RE RECOGNISED IN THE CREATIVE COMMUNITY AS A LEADER WITH VISION AND AUTHORITY. A CREATIVE AT THE TOP OF THEIR GAME, WITH A VOICE AND AN OUTLOOK THAT MOTIVATES THE ENTIRE STUDIO.

• Shape, refine, and elevate.

  You bring out the best in ideas while adding your own. Hands-on and visionary, you help define original brands with confidence.

  
  

• A considered and effortless approach.

  Pulling different methods and skillsets together, you make confident decisions to move projects forward.

  
  

• Create ultra-desirable brand presentations.

  They’re clear and engaging, with narratives as viable as they are enticing.

  
  

• Work with the strategy team to forge opinions.

  You’re part of the strategic development, working to truly understand the challenge and how it might be answered.

  
  

• TEAM LEADERSHIP & GROWTH

  You lead and mentor the team. Set the tempo, guide them through creative challenges, and foster an inspiring environment built on curiosity, collaboration, and innovation.

  
  

• You’re adaptable and collaborative.

  You step up to lead when needed and support a Design Director’s vision with equal dedication.

  
  

• You facilitate great work under pressure.

  Listen to the team and support them through the challenges they face. Make sure they have what they need to get things done.

  
  

• Shape the team and set parameters.

  Work with production and Design Directors to put together efficient project plans and have an opinion on how the projects should be run.

  
  

• Be engaged and build confidence with clients.

  You’ll be a trusted creative partner, building strong relationships and growing your confidence to lead client conversations.

  
  

• Be responsible for delivering the promised creative.

  It’s vital not to lose sight of our original ambition and the potential a client has bought into.

  
  

Design director –

You’re here to lead the team. You’re a skilled decision-maker, able to guide the project through challenges and deliver the bigger vision.

• Orchestrate, edit and find the magic.

  You draw the best out of ideas and bring your own too. You’re hands-on and experienced at defining original brands.

  
  

• A considered and effortless approach.

  Pulling different methods and skillsets together, you make confident decisions to move projects forward.

  
  

• Create ultra-desirable brand presentations.

  They’re clear and engaging, with narratives as viable as they are enticing.

  
  

• Work with the strategy team to forge opinions.

  You’re part of the strategic development, working to truly understand the challenge and how it might be answered.

  
  

• Lead and unite with vision.

  You brief the team, call the sessions and set the tempo, creating a supportive, encouraging and creative environment.

  
  

• You facilitate great work under pressure.

  Listen to the team and support them through the challenges they face. Make sure they have what they need to get things done.

  
  

• Lead two or more projects simultaneously.

  You’re surrounded by capable creatives and can lead multiple teams at the same time, navigating more than one project at once.

  
  

• Shape the team and set parameters.

  Work with production to put together efficient project plans and have an opinion on how the projects should be run.

  
  

• Lead the team’s relationship with the client.

  As part of the Lead Trio you will be the creative face of the project, and will build proactive relationships with the client.

  
  

• Be responsible for delivering the promised creative.

  It’s vital not to lose sight of our original ambition and the potential a client has bought into.

  
  

Creative Director –

You’re here to shape the team, our projects and our ways of working. You’re also there for the team when they need you, helping to light the way forward.

• Create the space for invention.

  You’ve seen and done it all before, so you push to do it differently time and time again.

  
  

• Set a high-level ambition.

  You help originality flourish, whilst working closely with the design directors to frame the challenge and inspire the team.

  
  

• You define creative range in the studio.

  You innovate, cross-pollinate and foster invention, mixing it all up for unexpected results.

  
  

• Deep understanding of strategy.

  You’ll set a vision and drive the team to develop ground-breaking strategies that truly help to push a brand forward.

  
  

• A creative leader built to inspire growth.

  You are contextual and clear, marrying honest feedback with motivational, clear direction to improve your team.

  
  

• Attuned to the team.

  Sensitive to the highs and lows that are inherent in ambitious and original work, you’re empathetic and foster trust and collaboration.

  
  

• Your creative dialogue is open.

  Coach and mentor, empowering and sharing your experience, so that individuals can achieve their career goals.

  
  

• Delivering what a project needs to succeed.

  Working closely with the Head of Production, you’ll define the scope, shape the team and plan work flow to get the best out of every challenge.

  
  

• Support the team through client feedback.

  You are adept at reading between the lines and probing feedback, helping the team see the big picture and making the right choices.

  
  

• You build a bond with clients.

  Growing relationships to pave the way for future collaborations, you’re a true partner in the growth of their business and careers.

  
  

EXECUTIVE creative director –

You’re here to lead the team. You’re a skilled decision-maker, able to guide the project through challenges and deliver the bigger vision.

• You are obsessed with the future of intelligent design.

  You ensure we never stay still, taking the team to the edge of their known reality to consistently invent and push to the new.

  
  

• Brave branding is your DNA.

  To help the team get there too, you define a creative environment in which it can flourish.

  
  

• Champion creative risk-taking.

  Fanning the flames of invention and boundary pushing, you spot potential and feed it.

  
  

• See things through a client’s eyes.

  You are also a voice of reason. One that ensures the creative fulfils the real brief and that it has true purpose at its heart.

  
  

• Strategy is the foundation of a powerful brand.

  You’ll be a crucial arbiter of the validity of any brand platform that is created by us for a business.

  
  

• You work closely with the strategy team.

  Helping them get to the heart of the brief and delivering platforms with real ambition and vision for the future of a business.

  
  

• Experience gives you authority.

  You know what it takes to position a brand to achieve business goals and communicate its values clearly to an audience.

  
  

• A signal in the noise.

  You work with the CDs and DDs to help steer them through the responsibility of delivering world-class work.

  
  

• Career mentoring is crucial to our growth.

  As a mentor with a wealth of experience, you spot potential and ensure it flourishes in any department.

  
  

• You manage clearly and honestly.

  Your feedback is always clear, unambiguous and evidenced, to ensure it’s properly understood.

  
  

• Symbolise the DixonBaxi ethos.

  As a face of the business, you are crucial in winning new work with world-class brands.

  
  

• You are seen as an authority on branding.

  Advocating the company on the world stage, you’re a beacon to potential clients, proving we are experts in what we do.

  
  

• A guardian of how we are seen.

  You ensure the work we showcase reflects diversity, our beliefs and the direction in which we want to go as a business.

  
  

• You are on a par with our most senior clients.

  You can speak honestly and directly to CMOs/Founders of a business to keep a project moving in a direction that works for us all.

  
  

Design. 15 pieces of advice for a successful Design career.

1 Define the idea and make it yours.

2 Stand up for little ideas so they can become big ones.

3 Mix unexpected things to find new ways to create.

4 Think batshit crazy to avoid being trapped by rules.

5 Make your work beautifully and carefully.

6 Find inspiration in everything around you.

7 We are all leaders and help keep each other motivated.

8 Step away from screens; ideas change when you do.

9 Talk more, participate and share your views.

10 Listen carefully, soak it in, and always keep learning.

11 Welcome everyone and let them inspire too.

12 Don’t wait for permission: make things happen.

13 Make choices and stand by your ideas.

14 Balance making new things with making things better.

15 Take care of each other and don’t leave anyone behind.

Production assistant –

You’re here to learn. Practise active listening and stay positive. Focus on supporting the team and feeding your curiosity. Enjoy the learning process.

• Let your idead flow.

  Your ideas and designs may be raw, unfinished and intuitive, but they should inspire and help move the project forward.

  
  

• Practise, practise, practise.

  Focus on building your skills in the basics of design, craft, storytelling and inventing new things.

  
  

• Make real things for real projects.

  The things you work on are an integral part of each project. You help the team realise the brand, then you help them deliver it.

  
  

• Find your voice and talk up your work.

  Believe in your ideas and find your own way to talk about them. it is important to bring your work to life verbally as well as visually.

  
  

• The brief is just the beginning.

  Stay curious and dig deeper; unpack briefs, ask questions and do your own research to inspire the work.

  
  

• Learn from all feedback.

  Great designers know how to receive feedback. Seek out the opinions of those around you – they’ll guide you and help you grow.

  
  

• Be prepared to grow fast.

  Put yourself forward, volunteer and be proactive. There’s no need to wait for permission: play, test and learn

  
  

• Watch and learn through every interaction.

  Be present and pay close attention to the way your team speaks to clients about the work. Watch and learn from the journey they go on.

  
  

Production Coordinator –

You’re here to grow. Work on understanding not just what you’re doing, but why you’re doing it. Hone your communication skills and learn to prioritise.

• Create bold ideas and beautiful design.

  Focus on developing exciting, hands-on ideas that are rooted in the strategy. Then craft them beautifully.

  
  

• Build clear brand narratives.

  You weave compelling narratives, presenting the work and its ideas in a way that’s easy to follow.

  
  

• Take ownership of key elements.

  You’re responsible for design and delivery of specific parts of the project, helping the team achieve the overall vision.

  
  

• Understand brand strategy.

  You know how to bring strategy to life across a brand, from graphic devices to experiences for real people.

  
  

• Be a team player.

  You support your senior team, always working to the best of your ability. When a project gets tough, you step up.

  
  

• Flex across briefs with ease.

  You’re on a mix of projects, hopping from one to the next. A range of creative experience is crucial at this stage.

  
  

• Present ideas to clients.

  You’re confident presenting your concepts when you get the chance. You’re an established designer – take pride in your work.

  
  

producer –

You’re here to make great work happen. When creativity gets messy, you stay open-minded and flexible. You’re the person people turn to for answers.

• Invent bold, relevant and inspiring work.

  Your ideas are original, stunning and beyond brief. You understand brands as intelligent, multi-faceted experiences.

  
  

• A fluid and effortless approach.

  You can sprint to succinct expressions that prove the potential of an idea or a whole project.

  
  

• Inspire with original activations.

  Your work is innovative and unexpected and you’re able to articulate how and why it works to the whole team.

  
  

• Always rooted in strategy.

  Your work leverages the power of immersion, research and strategy, drawing on all three to build brands.

  
  

• You’re a crucial part of the team.

  You’re reliable, proactive and collaborative, working closely with the design director.

  
  

• Finding yourself as a leader.

  You lead teams on smaller projects and parts of larger ones. No matter what the brief, you lead with creative vision.

  
  

• Take junior creatives under your wing.

  You mentor an intern to junior designer. You lead by example, helping when needed and always fostering open dialogue.

  
  

• You captivate with clarity.

  Expressing the ideas behind the work is second nature for you. Your ability to weave narratives and present them is impeccable.

  
  

• Work closely with our clients.

  You’re starting to build relationships with our clients, from facilitating working sessions to leading feedback calls.

  
  

senior producer –

YOU’RE HERE TO LEAD THE TEAM, especially WHEN things don’t go to plan. YOU SET THE PACE AND TONE OF OUR PROJECTS, AND KNOW EXACTLY WHO TO BRING IN AND WHEN.

• Run multiple projects.

  You simultaneously help define original brands for multiple projects, and are always aware of the complexity within each one.

  
  

• Create space for invention.

  You're naturally collaborative and able to help the team define their ideas, while running processes that result in brave work.

  
  

• Be transparent with the project team.

  It's your responsibility to manage the teams so that they know what's going on and don't feel excluded

  
  

• Read between the lines.

  You're able to get the real meaning out of anything, especially feedback.

  
  

• Own our process.

  Fully scope large projects and form your own opinions on how we should answer briefs.

  
  

• Take responsibility for financial success.

  Flag anything that could impact profitability in advance. Find opportunities to upsell and actively beat our targets.

  
  

• Understand the pressure of great work.

  Listen to the team and respond to what they need. Know when to flag things and when to help the team regroup and refocus.

  
  

• Shape the team and set parameters.

  You've got an opinion on how projects should run, understand team strengths, and you work with other project leads to make them great.

  
  

• Help us get even better.

  When you see a way for us to improve something, you speak up and help change it; our process is collaborative, above all.

  
  

• Be the client's confidant.

  As part of the Lead Trio, you work closely with our clients, be proactive and you make their lives easier.

  
  

• Deliver what we set out to achieve.

  You never lose sight of the project ambition, keeping the team on track and motivated to achieve it.

  
  

• Handle big conversations.

  You have the ambition to talk about scope changes with our clients and can explain their impact on the project.

  
  

associate production director –

You’re here to grow into leadership. You support big projects while building the confidence and instinct to lead. You’re dependable, strategic and helping shape how we work.

• Lead with guidance

  You run multiple complex projects and you understand what great looks like. You work closely with the trio to guide and achieve excellence. 

  
  

• Shape the plan—and the team.

  You’re deeply involved in scoping projects, shaping timelines, and structuring teams. You know everyone’s strengths and know how to adapt when things shift and help others stay on course.

  
  

• Balance collaboration with ownership.

  You build strong relationships across departments, bringing people together to solve problems and advance creative work. You can take the lead, but you know when to listen.

  
  

• Clarify the unknown.

  When challenges or feedback are ambiguous, you help the team interpret them and read between the lines. You understand the bigger picture and can guide others.

  
  

• Support growth and consistency.

  You help uphold high standards and ensure we deliver on our ambitions. At the same time, you identify learning opportunities—for yourself and others—and start to mentor those around you.

  
  

• Be commercially savvy.

  You understand that the projects have to balance excellence and profitability and flag potential risks early to the HoP. You’re proactive about finding efficiencies and upsell opportunities.

  
  

• Start to lead client relationships.

  You’re building trust with our clients by being dependable and insightful, always there to help them, and being the first to help them find the best solution

  
  

• Grow through contribution.

  You’re building your voice and presence—not just in projects, but across the studio. You contribute to how we evolve, and your opinion carries weight as you step into the next phase of your career.

  
  

• Support a culture of learning.

  You actively seek out chances to develop your skills and help others grow too. You adapted the ‘always in beta’ philosophy and help us by making all the processes better.

  
  

• Steady under pressure.

  You’re able to calmly handle pressure and help the team stay focused and optimistic when things get a bit more complicated.

  
  

production director –

You’re here to help shape our future. You deliver excellence and challenge convention on our biggest projects. You’re a leader for the whole team.

• Create the space for invention.

  You’ve seen and done it all before, so you push to do it differently time and time again.

  
  

• Set a high-level ambition.

  You help originality flourish, whilst working closely with the design directors to frame the challenge and inspire the team.

  
  

• You define creative range in the studio.

  You innovate, cross-pollinate and foster invention, mixing it all up for unexpected results.

  
  

• Deep understanding of strategy.

  You’ll set a vision and drive the team to develop ground-breaking strategies that truly help to push a brand forward.

  
  

• A creative leader built to inspire growth.

  You are contextual and clear, marrying honest feedback with motivational, clear direction to improve your team.

  
  

• Attuned to the team.

  Sensitive to the highs and lows that are inherent in ambitious and original work, you’re empathetic and foster trust and collaboration.

  
  

• Your creative dialogue is open.

  Coach and mentor, empowering and sharing your experience, so that individuals can achieve their career goals.

  
  

• Delivering what a project needs to succeed.

  Working closely with the Head of Production, you’ll define the scope, shape the team and plan work flow to get the best out of every challenge.

  
  

• Support the team through client feedback.

  You are adept at reading between the lines and probing feedback, helping the team see the big picture and making the right choices.

  
  

• You build a bond with clients.

  Growing relationships to pave the way for future collaborations, you’re a true partner in the growth of their business and careers.

  
  

Production. 11 pieces of advice for a successful Production career.

1 Be a guide, inspire the project.

2 Dream big and think outside the box.

3 Be collaborative and empathetic.

4 Creative ambition comes first – get that right and time and money will follow.

5 See the big picture. That’s how you see the future.

6 Don’t always be a ‘yes’ person.

7 Stay positive.

8 Love learning and becoming an instant expert in new fields.

9 Speak clearly, listen carefully and ensure everyone feels heard.

10 Stay flexible and agile.

11 Embrace change.

Junior experience Designer –

You’re here to learn. Absorb everything you can and stay positive. Focus on design and experimentation. Pay attention and get involved whenever you can.

• Unleash your ideas.

  Go big with your thinking; don’t stick to industry norms when crafting part of an experience.

  
  

• Practise, practise, practise.

  Build basic skills like sketching, designing and prototyping. At this stage, everything is a chance to learn something new.

  
  

• Small contributions, big impact.

  You work on smaller parts of bigger experiences. Focus on getting these pixel-perfect.

  
  

• Communicate your concepts.

  Expression comes in many forms: practise them all so you can find the best way to share with the wider team.

  
  

• Follow your gut.

  Don’t be afraid to do your own research into our clients and suggest new solutions to business problems we’re solving.

  
  

• Collaboration is key.

  Share your ideas quickly and often. Don’t wait to have the perfect prototype. Getting feedback early makes you – and the work – stronger.

  
  

• Don’t wait.

  Don’t wait for permission; sketch, design and prototype your ideas. You’ll find it sparks deeper conversations and bigger ideas.

  
  

• Listen up and take notes.

  These conversations are important. Focus on the ideas people discuss, the thinking behind the work, and how it’s explained.

  
  

Experience Designer –

You’re here to grow. Your role is all about design and invention. Practise a wide range of skills and build your confidence as both a creative and a team member.

• Keep inventing.

  You break the mould consistently. You’re refining your craft, executing top-tier ideas every time.

  
  

• Making beautiful work for real people.

  Your work takes users on a journey that not only solves problems but is a delight to interact with.

  
  

• Own it.

  You own parts of the digital experience within a project, working towards the project vision alongside the rest of the team.

  
  

• Understand the context.

  Use strategy and research to gain deep knowledge of the project. Reflect your understanding in your work, from Inspire to Implement.

  
  

• Be someone to lean on.

  You support your senior team by doing everything to the best of your ability. You make sure there’s no slack for them to pick up.

  
  

• Move cross briefs with ease.

  You’re able to drop in and out of projects smoothly, inspiring the wider team with your thinking, designs and prototypes.

  
  

• Build clear narratives.

  You take clients on a journey as you communicate how the work solves challenges for both their business and their customers.

  
  

Senior experience Designer –

You’re here to lead projects. You’ve found your voice as an experience designer. You’re a mentor to junior team members and a constant source of ideas.

• Craft game-changing experiences.

  You invent new, inspiring, original work that starts with problem-solving and ends with awe-inspiring experiences.

  
  

• Seasoned creativity.

  You understand every part of the creative process and know the best ways of working for each phase.

  
  

• Conviction in your ideas.

  Believe in your work and articulate its strength to the team.

  
  

• Delve into data.

  You dig into the research and insights to help find challenges we can solve with experiences.

  
  

• Own the workflow.

  You take full responsibility for the digital experience of a project, often many projects at a time.

  
  

• Start to lead.

  You’ll start leading teams either in smaller projects or parts of bigger ones. You lead with positive energy and creative vision.

  
  

• Be a collaborator.

  You work seamlessly with the rest of the team. You’re reliable, proactive and work closely with the Design Director.

  
  

• Mentor junior creatives.

  People know they can come to you for guidance and support; you take junior creatives under your wing.

  
  

• Speak their language.

  You’re a natural in front of clients. You build narratives that are clear and compelling, bringing the client on the journey with us.

  
  

• Drive the project.

  Help us realise the project vision by leading calls and meetings, building relationships with our clients and development teams.

  
  

Experience associate design director –

You’re here to blend creativity and leadership. Not just focused on craft, you create unique experiences, guide teams and lift every project to the highest level.

• Shape, refine, and elevate.

  You bring out the best in ideas while adding your own. Hands-on and visionary, you help define original brands with confidence.

  
  

• Seek the best ideas.

  You orchestrate, edit and find the magic, using your vision and experience to create holistic digital experiences.

  
  

• Fluent in UX and UI principles.

  It’s second nature for you to use UX and UI principles to make decisions quickly, and keep the project moving forward.

  
  

• Create ultra-desirable presentations.

  It’s your responsibility to make sure the work and the narrative are both feasible and enticing.

  
  

• Inform strategic development with a UX lens.

  You work hand-in-hand with the strategy team to truly understand the challenge at its core, bringing a deep UX perspective to shape and sharpen the strategic direction. Your insights help ensure that every solution is human-centred, actionable, and rooted in both empathy and experience design principles.

  
  

• You lead and mentor the team.

  you Set the tempo, guide them through creative challenges, and foster an inspiring environment built on curiosity, collaboration, and innovation.

  
  

• You’re adaptable and collaborative.

  You step up to lead when needed and support aDesign Director’s vision with equal dedication.

  
  

• You facilitate great work under pressure

  Listen to the team and support them through the challenges they face. Make sure they have what they need to get things done.

  
  

• Shape the team and set parameters.

  you Work with production and Design Directors to put together efficient project plans and have an opinion on how the projects should be run.

  
  

• Be engaged and build confidence with clients.

  You’ll be a trusted creative partner, building strong relationships and growing your confidence to lead client conversations.

  
  

• Be responsible for delivering the promised creative.

  It’s vital not to lose sight of our original ambition and the potential a client has bought into.

  
  

Experience Design director –

You’re here to lead the team. You make tough decisions look easy and are a constant source of direction and support.

• Seek the best ideas.

  You orchestrate, edit and find the magic, using your vision and experience to create holistic digital experiences.

  
  

• Fluent in UX and UI principles.

  It’s second nature for you to use UX and UI principles to make decisions quickly and keep the project moving forward.

  
  

• Create ultra-desirable presentations.

  It’s your responsibility to make sure the work and the narrative are both viable and enticing.

  
  

• Inform the strategy

  You bring a UX perspective to strategic development, using UX principles to help the team truly understand the challenge.

  
  

• Set the pace, call the shots

  You brief the team and run creative sprints and working sessions. You keep momentum and morale high throughout the project.

  
  

• Support your team.

  Listen to your team and respond to the challenges they face. Have empathy for anyone feeling the pressure of making great work.

  
  

• Lead simultaneous projects.

  You work alongside the design directors to lead multiple teams and make sure we deliver the ambitions for our projects.

  
  

• Set the team and set parameters

  Work with production to plan projects and offer your perspective on how they should run.

  
  

• Be the client's confidant

  You’re the face of the experiential aspect of our projects. You work closely with our clients, making sure we’re on the same wavelength.

  
  

• Deliver what we promised

  You make sure we don’t lose sight of our original ambition and the potential the client bought into.

  
  

Experience Creative Director –

You’re here to set the vision for the team, our projects and our processes. You’re confident making big calls and bold decisions, and you’re there for the team when they need you.

• Find room for invention.

  There’s nothing you haven’t seen or done before, and you use that experience to make sure we approach every project differently.

  
  

• Set our ambition.

  You work closely with the Design Directors to frame the challenge and inspire the team with a clear project ambition.

  
  

• Define creative range.

  You’re always trying new things and helping the team mix things up to keep our work unexpected.

  
  

• Deep understanding of strategy.

  You set the vision and drive the team to develop ground-breaking strategies that challenge convention and help push brands forward.

  
  

• Principled thinking.

  You are contextual and clear, marrying honest feedback with motivational, clear direction to improve your team.

  
  

• Be an advocate.

  You advocate for accessibility and inclusivity in design to make sure our experiences work for as many people as possible.

  
  

• Attuned to the team.

  You bolster trust and collaboration by paying attention to the team’s dynamic and making sure everyone respects each other.

  
  

• You're a coach and a mentor

  You empower your team, sharing experience and guidance to help them achieve their career goals.

  
  

• Set us for success

  You help the Head of Production define the scope, shape the team and plan the workflow of every project.

  
  

• Support the team through feedback

  You help decipher client feedback so the team can make the right choices and keep sight of the bigger picture.

  
  

• Build a bond with clients

  You build relationships and pave the way for future collaboration. You have a genuine interest in the success of their business.

  
  

Experience. 11 pieces of advice for a successful Experience Design career.

1 Be a storyteller. Design experiences that thread every part of the brand together.

2 Speak to and for real people.

3 Empathise with people’s needs, emotions and behaviours. Have a genuine desire to create for them.

4 Balance insight and intuition. It’s okay to trust your gut.

5 Break free from conventional digital constraints. Never settle into a routine.

6 Stay curious. Explore new ideas and technologies.

7 Combine unconventional technologies to discover new things.

8 Be a problem-solver and rise to every challenge.

9 Have the desire to teach and inspire others with the knowledge you have.

10 The simple explanation is the best one.

11 Defend your ideas, but be open to new ones. Develop a strong eye for detail.

Junior Motion Designer –

You’re here to learn. Soak up every aspect of what we do, with a focus on animation and experimentation.

• Unleash your ideas.

  Your ideas and designs may be raw, unfinished and intuitive, but they should inspire and help move the project forward.

  
  

• Practise it all.

  Focus on building your skills across animation, choreography, storytelling and inventing. Play around and enjoy the process.

  
  

• Work on variety of projects.

  You aren’t in charge of full delivery yet. Take advantage of the creative freedom you have, getting immersed in everything you can.

  
  

• Get comfortable talking about your work.

  Practise sharing your ideas with the team. Articulating your process is an important part of finding your voice as a creative.

  
  

• Try news techniques.

  Don’t limit yourself, experiment and play with any medium you think will help bring ideas to life.

  
  

• Go beyond the brief.

  Ask questions, stay curious and do your own research to understand the brief and get inspired.

  
  

• Invent and be free.

  You don’t need to worry too much about answering the strategy. Create on instinct and soak up learnings from the rest of the team.

  
  

• Take notes.

  Write things down: mantras, tips and direction that’ll help you grow. Your notebook should be a valuable resource.

  
  

• Learn fast and frequently.

  Get stuck in, find opportunities and put yourself forward. If you have an idea, start making it. Ask questions, break stuff and learn.

  
  

• Listen to the team talk about the work.

  You’ll learn how to speak about the work and present to clients. Pay close attention to the creative vocabulary your teammates use.

  
  

Motion Designer –

You’re here to grow. You’re honing your animation skills and focused on invention. Jump at new experiences to build your confidence as a creative and as a member of the team.

• Bold ideas and beautiful motion.

  Focus on exciting, hands-on invention. Your ideas are rooted in strategy and you craft and express them beautifully.

  
  

• Build clear narratives.

  You move from invention to distilling principles with ease. You explain the work and the ideas behind it clearly and simply.

  
  

• Start owning parts of a project.

  You don’t just come up with great ideas, you see them through inception and craft to delivery.

  
  

• Understand the strategy.

  You know how to capture the spirit of the strategy and turn it into motion that brings the core idea to life.

  
  

• A theory, not just a frame.

  Consult strategy into ‘motion theory’. Use an expanding skillset to find original, appropriate and inspiring approaches that deliver a connected experience.

  
  

• Someone the team can rely on.

  You support the team by doing everything to the best of your ability. When things get tough, you step up to help.

  
  

• Jump across briefs.

  You work on a mix of projects, dropping in and out of them with grace – it’s all part of broadening your creative experience.

  
  

• Be present and speak up.

  You’re confident contributing to discussions and sharing your work and your thinking with clients.

  
  

content creator* –

You’re here to help us tell stories. You create beautiful content that brings every part of DixonBaxi to life.

• Telling stories with flair.

  You aren’t just creating content, you’re telling stories that resonate on creative and emotional levels.

  
  

• A natural across mediums.

  You capture complicated ideas and stories across mediums, and you make it look easy.

  
  

• Inventing, not just innovating.

  You find new ways to bring content to life, bringing unexpected ideas to every creative challenge.

  
  

• Strategic and creative.

  Your work is a blend of art and strategy. You use research and creativity to make content that engages the right audiences.

  
  

• Collaborative spirit.

  A team player at heart, you thrive in collaboration. You facilitate creativity and bring out the best in those around you.

  
  

• Adaptive and resilient.

  You take changing trends and technology in your stride, using them to fuel your own blend of storytelling.

  
  

• Ready for adventure.

  You find opportunity in every problem and are always ready to capture life on the move and in the studio.

  
  

• Technical mastery.

  You wield Premiere Pro, Lightroom and After Effects without breaking a sweat, infusing content with emotion, energy and style.

  
  

• Post-production wizardry.

  Your editing and post-production skills, including grading and audio mixing, turn raw footage into compelling narratives

  
  

• Guardian of the gear.

  You maintain (and protect) our equipment, making sure every piece is in working order.

  
  

senior motion Designer –

You’re here to hone your skills and shape your career. Your work is crafted with care and rooted in strategy. Your ideas are bold. You’re a mentor to junior teammates.

• You invent inspiring brand motion systems.

  Your approach always considers a brand as a multi-faceted experience, going beyond frameworks into narrative and direction.

  
  

• Fast and fluid.

  You can sprint to a succinct expression that proves the potential of a project. You answer briefs quickly, accurately and independently.

  
  

• Make unexpected movement.

  Your work is radically innovative and you’re able to explain its strength to the team.

  
  

• Always on strategy.

  Your concepts bring the strategy and brand positioning to life through motion, style frames, scripts and treatments.

  
  

• Own parts of a project.

  You’re reliable, working closely with the Design Director and Motion Design Director to get the project to delivery.

  
  

• Start to lead teams.

  You’ll learn to lead teams, either in stand-alone projects or as part of bigger ones. You lead with creative and technical vision.

  
  

• Mentor an Intern to Junior Motion Designer.

  Lead by example, offer help when they need it and be an open source of guidance. Help them grow creatively and professionally.

  
  

• Lead motion discussions.

  You present motion with eloquence and ease, and craft narratives that connect motion principles and activations to the core idea.

  
  

• At implement, you step up to the plate.

  Your client-facing responsibility is growing as we get closer to delivery. You lead relevant weekly sessions, including feedback calls.

  
  

Associate motion design director –

You’re here to blend creativity and leadership. You go beyond craft to refine ideas, guide teams and push motion systems forward, balancing bold innovation with clear direction.

• Push the boundaries of motion design.

  You create dynamic systems that bring brands to life in unexpected ways. Your work blends craft, storytelling, and strategic thinking to deliver impactful, original motion

  
  

• Develop new techniques and creative approaches.

  Always ensuring innovation is at the heart of every project. Encourage the team to experiment, take risks, and challenge conventions.

  
  

• Refine and elevate motion narratives.

  Translating strategic insights into compelling sequences that engage and inspire. Every movement should have purpose.

  
  

• Think in systems

  Craft motion frameworks that scale across platforms, maintaining consistency while allowing flexibility for unique expressions.

  
  

• Bridge creative vision and brand strategy

  Every decision, from animation principles to pacing, should reinforce the brand’s core idea.

  
  

• You lead and mentor the team.

  Set the tempo, guide them through creative challenges, and foster an inspiring environment built on curiosity, collaboration, and innovation.

  
  

• Take ownership of projects.

  You’ll work alongside the Design Director to shape the vision while ensuring smooth execution. Step in as an informed creative lead when needed, balancing hands-on work with direction.

  
  

• Present motion concepts with confidence.

  Crafting narratives that make the work irresistible. Guide clients through the creative process, ensuring they see the full potential of motion in shaping their brand.

  
  

• Act as a bridge between clients and the internal team.

  You translate feedback into actionable creative direction while maintaining the integrity of the work.

  
  

Motion Design director –

You’re here to find answers and make things happen. You help the team navigate every part of the creative process, especially when things don’t go to plan.

• Find the best ideas.

  You facilitate, curate and identify greatness, using hands-on vision and experience to shape unexpected, original brands.

  
  

• Orchestrate the magic.

  You pull the right methods and skillsets together for every brief. You make confident decisions to move projects forward.

  
  

• Create covetable presentations.

  They’re clear, engaging and compelling. You make sure the work is both viable and enticing.

  
  

• Total understanding of the strategy.

  You help inform the strategy and are able to not only use the brand platform and positioning, but help the wider team do the same.

  
  

• Lead with vision.

  You brief the team, call the sessions and make sure everyone has what they need to get the job done.

  
  

• Make great work under pressure.

  You know the pressure of making great work; listen to the team and respond to the challenges they face with the support they need.

  
  

• Lead simultaneous projects.

  You’ve got a great team around you, so you’re able to delegate and steer multiple projects at a time.

  
  

• Set the course from the start.

  Work with production to shape project plans and decide how the workstream should flow.

  
  

• Lead client relationships.

  You’ll step outside of your specialism and communicate with the client on terms they will understand. Actively listen to feedback and respond positively and intelligently.

  
  

• Keep creative promises.

  You keep the team on track to deliver our ambition for the project, bringing to life the ideas the client bought into.

  
  

Motion Creative Director –

You’re here to lead the team. You make big calls and bold decisions. You’ve seen it all, you’re there for your team and you can find a way through any creative challenge.

• Set us up for invention. 

  Your range of experience and creative skills means you have a keen eye for invention; you make sure our work is flawlessly unique.

  
  

• Help originality flourish.

  You set briefs and give context, working closely with the Design Directors to outline the challenge and inspire the team.

  
  

• Relentlessly creative.

  You’re always trying something new, dropping in and out of projects to motivate, challenge and push the team forward.

  
  

• Inherent understanding of strategy.

  You have an immediate opinion on the direction of a project, working with the DD and CD to push the envelope for motion.

  
  

• Inspiring growth.

  You use context, clarity and honest feedback to keep your team motivated and growing. You are both coach and mentor.

  
  

• Keep an eye on the team.

  You create an environment of trust and collaboration by listening to and supporting your team when they need you.

  
  

• Delivering success.

  You work with the head of production to define the scope, shape the team and plan the project, so that we ace every challenge.

  
  

• Help navigate feedback.

  You can read between the lines of client feedback and help the team understand it and respond the right way.

  
  

• A partner for clients.

  You know our clients and their businesses. Your genuine interest in their success paves the way for collaboration well into the future. 

  
  

Motion. 15 pieces of advice for a successful Motion Design career.

1 Weave stories that resonate; let every frame tell the brand’s tale.

2 Fill every frame with emotion.

3 Blend the unexpected. Explore uncharted territories.

4 Break free of convention.

5 Put meticulous craftsmanship into every detail.

6 Find inspiration in everything. Use it to invent something new.

7 Step up and motivate other teams.

8Make sure you can see the brand in your work, so it comes to life consistently.

9 Speak up; your perspective is worth sharing.

10 Stay curious and keep learning.

11 Be inclusive. Create opportunities for your teammates to aspire to.

12 Don’t wait for permission; bring things to life quickly with sketches, hacks and tests.

13 Always create with a wider system in mind.

14 Make new things and make existing things better.

15 Never leave the vision – or a teammate – behind.

Junior Copywritter –

You’re here to learn. Treat everything as a chance to absorb something new. Be additive, bringing ideas and insight to your work, but stay flexible. Seek out and stay open to feedback.

• Let your ideas flow.

  YFocus on creativity over perfection. Your ideas should be inspiring, exciting and uninhibited. 

  
  

• Practise, practise, practise.

  Build your skillset by doing and making. Ask questions, seek inspiration and try new things.

  
  

• Make real things.

  Be specific about what you’re writing, who it’s for and where it would exist in the real world.

  
  

• Speak up.

  Engage with the team. Share your ideas and grapple with other people’s. 

  
  

• Dig into the brief.

  Be curious and do your own research. The brief is the starting point, but you should bring more to your work. 

  
  

• Study the strategy.

  It’s your roadmap to understanding voice and an anchor for creative exploration. 

  
  

• Be coachable.

  Listen to and learn from feedback. Try not to need the same steer twice, but speak up if you don’t understand.

  
  

• Be proactive.

  Don’t wait for permission. Put yourself forward, ask what people need and come to creative sessions with ideas and answers.

  
  

• Absorb.

  Listen to conversations and presentations. Pay attention to the way your peers talk about the work.

  
  

Copywritter –

You’re here to hone your craft. Get involved in everything you can to keep sharpening your skills and building your confidence as a creative and as a member of the team.

• Bold, puposeful ideas.

  Invent new things and explore ideas rooted in the strategy to create work that’s clear and poignant.

  
  

• Think in narratives.

  There’s thought behind your creative decisions, and you can walk people through your process with confidence and clarity. 

  
  

• Exist beyond convention

  Understand the conventions that exist in specific industries and why, so you can decide when and where to reject them.

  
  

• Show range. 

  Bring a range of ideas and approaches to the start of every project. 

  
  

• Speak specifically.

  Always tie your work back to the brief, explaining what your copy helps the brand – and, by extension, our client – achieve.

  
  

• Bring the strategy to life. 

  You know how to translate ideas into principles, using the strategy to create a unique and innovative voice for the brand.

  
  

• Be a team player. 

  Support the senior writers by completing every task to the fullest and rolling up your sleeves to help when they need it.

  
  

• Stay fluid.

  You’ll be jumping between multiple projects, often for short bursts, so prioritisation is key. Learn to switch gears. 

  
  

• Take ownership.

  You’re confident presenting your concepts when you get the chance. You’re an established designer – take pride in your work.

  
  

• Be present.

  You’re confident being front and centre, proud and able to present your work when you get the chance

  
  

Senior Copywritter –

You’re here to shape your future. You’re learning to lead teams and play an integral role in every project. You’re finding your voice as a writer and creative leader, with the confidence to pause and change direction when needed.

• A holistic approach. 

  Your ideas aren’t just original, they’re beyond brief, always considering the brand as a multifaceted experience. 

  
  

• Effortless agility. 

  You work quickly and with a clear vision. You know how to get things done.

  
  

• Always tell a story. 

  You create clear, compelling voice presentations and can turn creative exploration into an easy-to-follow narrative.

  
  

• Help shape the strategy.

  Work alongside the strategy team, helping them find the right words to express the heart of the brand.

  
  

• Rooted in strategy. 

  Your work always stems from the strategy and brand positioning. You use research, interviews, data and workshops to shape the work.

  
  

• Lead voice workflows. 

  You’re responsible for the voice workflows across multiple projects at a time, communicating clearly with the Design Director on each.

  
  

• Grow as a leader.

  You lead with creative vision, whether that’s by running workshops and client sessions, or by leading smaller teams on project work.

  
  

• Mentor junior team members. 

  Help people find their feet. You’re directly responsible for our copy interns and are a mentor to junior members of the team.

  
  

• Polished presentation skills. 

  You can jump into any presentation, and are comfortable bringing the work to life and weaving clear, idea-based narratives in front of a crowd.

  
  

• Comfortable with clients 

  Lead client feedback calls and working sessions, and help build a healthy working relationship with their team.

  
  

Copy director –

You’re here to shape the team and our approach. You lead the copy team on and off projects, making sure everyone has opportunities to grow. You make voice a core part of every project and find new ways for us to push our capabilities.

• Master and mentor of language. 

  Not only do you bring incredible ideas of your own, you help the rest of the team realise theirs. 

  
  

• Direction and momentum. 

  Your instinct and experience allow you to identify creative direction and steer the team towards delivery.

  
  

• Define our processes. 

  You shape our voice processes and work closely with other department heads to make sure the wider team gets them.

  
  

• Be across everything. 

  You have the final say on voice across our projects.

  
  

• Protect the project ambition. 

  You make sure we deliver against the original ambition and if we lose sight of it at any point, you help the team stop and reset.

  
  

• Lead the team.

  You inform kickoffs and lead immersion sessions. You’re a unifying force for your team, and across others.

  
  

• Set the page

  Work with production to sense-check deliverables and make sure timelines allow your team do their jobs properly.

  
  

• Be a confidant. 

  You understand the pressures that come with this job. You listen to your team, and are always there to support them when they need it.

  
  

• First port of call. 

  You’re the client’s first contact with the voice team. Senior writers lead the project work, but you facilitate the client relationship.

  
  

• Get to know the challenge.

  You work closely with the client to understand exactly what they need and what their opportunities are.

  
  

Voice. 15 pieces of advice for a successful Copywriting career.

1 Take risks, play around and explore new things.

2 Remember, language isn’t just verbal – it’s visual too.

3 Don’t overthink.

4 Let the strategy guide you.

5 Make real things. Move from concept to creative, in that order. 

6 Come to everything with ideas.

7 Articulate your thought process.

8 Work directly with the designers. That’s how you’ll get your words in the work. 

9 Listen to feedback and ask questions until you understand.

10 Leave your ego at the door. 

11 Speak up when you disagree, but be kind and patient when you do. 

12 Don’t wait for permission.

13 Stay interested. Find opportunities to learn. 

14 You don’t need to be an expert to have an opinion. Read what’s out there, then synthesise your own take. 

15 Take pride in your work. You know more than you think.

Junior Strategist –

You’re here to learn. Explore your creativity. You always look for answers, no matter how big or small the challenge.

• Research like a ninja.

  You’re great at basic desk research, whether it’s focused on a client, their sector, their competitors, or key market trends.

  
  

• Find the biggest drivers.

  Insight is our fuel. You find the powerful truths at the heart of the brief: the problems we need to solve and the shifts we need to make.

  
  

• Your opinion is your work.

  You refine insights and use your judgement to form opinions that provide direction for the team and project.

  
  

• Understand our creative process.

  You understand the way we work, what makes a great strategy and how it translates into creative work that delivers on our insight.

  
  

• Collaborate but set the direction.

  From facilitating focus groups to conducting interviews or workshop sessions, you help shape the conversation.

  
  

• Be ready to support.

  You’re always ready to support the team with research, insights and ad-hoc tasks. Short timelines don’t faze you.

  
  

• Do the little things well.

  You give honest, fair and constructive feedback, deliver on time, add value and care about the details.

  
  

• Discover your presentation style.

  You’re learning to write compelling presentations and you help inform the narrative of client presentations and case studies.

  
  

Strategist –

You’re here to grow. You’re resourceful, tackling every strategy challenge that comes your way. You bring fresh thinking to every project.

• Constant context-setting.

  You have a progressive, unique understanding of the latest trends, issues, regulations and frameworks related to our clients. 

  
  

• Find insights that solve business problems.

  You turn data, research, audience findings and broad observation into powerful insight, profile segments and personas.

  
  

• Write with clarity and energy.

  You write concise and inspiring creative briefs and territories, and deliver creative propositions. 

  
  

• Embrace shared leadership.

  You might manage a Junior Strategist or supporting team member. You support the Lead Trio, helping them do their best at all times.

  
  

• Fun and effective working sessions.

  You build workshops from scratch and you lead them too, designing and delivering sessions for clients, customers and our teams.

  
  

• Present effortlessly.

  You share our work and thinking internally and externally in a way that’s easy to understand and get excited about. 

  
  

• Your voice shapes narratives.

  You work closely with the copy team, writing for social channels, newsroom, case studies and other press opportunities.

  
  

• Making the complex simple.

  You’re able to turn complex ideas and findings into clear, easily digestible work that is both succinct and memorable.

  
  

Senior strategist –

You’re here to experience new challenges. You make sure the team understands and uses the strategy. You welcome work that pushes you to the edge of your comfort zone.

• Elevate our recommendations.

  You’re a master of insights and data, understanding the relevance of findings and identifying trends and market opportunities.

  
  

• Scripting the future.

  You’re a great writer, able to draft narratives that inspire and inform. You always have a clear point of view that drives action.

  
  

• Your strategy drives business-level change.

  Your recommendations always ladder up to a commercial opportunity for our clients.

  
  

• A signal in the noise.

  You combine research and observation to develop new, tangible points of view quickly, even under pressure.

  
  

• Creative influence.

  You pinpoint relevant tensions that set the creative course for the project.

  
  

• Protect the integrity of the work.

  You have the confidence to challenge colleagues and clients and offer off-the-cuff advice.

  
  

• Command the room.

  You facilitate focus groups and workshops confidently and powerfully.

  
  

• You’re a mentor.

  You nurture and support the progress of other team members, external partners and contractors.

  
  

• Hold your own with senior clients.

  You hold constructive and challenging debates with clients and you know how to lead and sell an argument.

  
  

Associate strategy director –

You lead strategy at the highest level. You are always pushing ideas and thinking about what is next for the team, the agency and our clients.

• Research mastery.

  Your balanced expertise in qualitative and quantitative research ensures every project has a solid, measurable goal.

  
  

• Uncovering opportunities.

  You quickly identify and leverage research insights, even under pressure, to guide strategic direction.

  
  

• Creative Catalyst.

  Working alongside creative directors, you refine our creative process and select the most effective models to enhance our work.

  
  

• Full strategic literacy.

  You have strong understanding of how strategy models work and which are best to use in key situations.

  
  

• Board ready.

  You write board-level strategy for your clients, be it marketing, brand or portfolio strategy.

  
  

• Leadership by example.

  You mentor team members, understand our business impact, and lead with innovative brand strategy advice.

  
  

• Influencing the creative engine.

  You lead thought pieces and become a strategic reference across the agency and the industry.

  
  

• Defending the quality of output.

  You challenge assumptions to protect our work’s integrity and provide immediate, valuable advice.

  
  

• The client confidant.

  Your skill in navigating discussions with senior clients ensures Your strategies are persuasive and impactful.

  
  

• Hold your own with senior clients.

  You have significant influence and gravitas, offering off-the-cuff consultation to senior clients without preparation time.

  
  

Strategy director –

You’re here to invent new ideas. You are always thinking about what is next for the team, the agency and our clients.

• Research mastery.

  Your expertise in qualitative and quantitative research means every project has a solid, measurable goal.

  
  

• Uncovering opportunities.

  You’re quick to find and leverage research insights, even under pressure, to guide strategic direction.

  
  

• Creative catalyst.

  You work with the Creative Directors to refine our creative process, finding the best ways to enhance our work.

  
  

• Scripting our success.

  Your clear, insightful narratives inspire action and drive business transformation.

  
  

• Elevating recommendations.

  You’re known for your exceptional proposal-writing and presentation skills. Your contributions resonate with our clients and our team.

  
  

• Leading by example.

  You mentor team members, understand our business impact, and lead with innovative strategy advice.

  
  

• Influencing the creative engine.

  Your ability to spot and explain creative tensions shapes the trajectory of our projects.

  
  

• Defending the work

  You challenge assumptions to protect the integrity of our work and provide immediate, valuable advice.

  
  

• The client’s confidant.

  You’re great at navigating discussions with senior clients and make sure our strategies are persuasive and impactful.

  
  

senior Strategy director –

You’re here to brave the future. You champion the strategy team and build the agency’s authority, reputation and influence

• A value creator.

  You enhance our client offering by developing research IP and programme that give DixonBaxi an edge in the market.

  
  

• Transformative strategies.

  Your work goes beyond our current projects, strategising for long-term brand growth and team development within DixonBaxi.

  
  

• Strategic growth.

  You cultivate deeper client relationships, identifying new business opportunities and ensuring our strategy team thrives.

  
  

• Better and better.

  You work with senior management to help us get better at what we do, always delivering work that surpasses client expectations.

  
  

• Leadership with clarity.

  You’re an inspiring leader, offering clear solutions to complicated client challenges. You’re a persuasive part of every discussion.

  
  

• Elevating our approach.

  You make sure every strategy project has clear objectives and measurable impact, maximising commercial and creative potential. 

  
  

• Inspiring confidence.

  In high-stakes discussions, your insight and conviction encourages colleagues and clients towards innovative solutions.

  
  

Strategy. 11 pieces of advice for a successful Strategy career. 

1 Be ready to be ready. 

2 All knowledge is useful somewhere; retain everything you learn.

3 The diagnosis comes before the strategy. Understand the problem before you create solution.

4 Always have an opinion.

5 Prioritise the audience in everything you do. 

6 But remember: you are not the audience. Don’t assume you know how they think.

7 Structure follows strategy. Start at the end and you will be blindsided.

8 Strategy is a direction, not a shopping list. A solid strategy reveals a path forward. 

9 Strategy is sacrifice. It’s as much about choosing what to tune out as where to focus. 

10 Think smart, but keep it simple.  

11 Aim high. Follow through. Plan ahead. A successful strategy is future-proof. 

CRM and Research –

You’re here to learn. Absorb as much as you can. Be responsive. You are an important part of every first impression we make.

• Gathering insight.

  Support the team on research and CRM by compiling clear findings and strategies.

  
  

• Customer segmentation.

  You know how to segment customers in order to help tailor our marketing efforts.

  
  

• Know what we do.

  Grow your knowledge of branding in terms of what we do and offer as an agency, but also in the wider context of our industry.

  
  

• Be ready to learn quickly.

  Seek out feedback, direction, tips and any other advice that will help you grow. 

  
  

• Being adaptive.

  Quickly adjust strategies and approaches in response to new information, changing market conditions and feedback.

  
  

• Practise active listening.

  Be a present and professional part of client calls. Listen and capture key points to make sure we’re meeting the agreed criteria.

  
  

• Client support and intel. 

  You’re quick to identify and solve any problems related to customer satisfaction and engagement.

  
  

Growth Executive –

You’re here to support the team. Communication is key. Focus on building your confidence and finding proactive answers.

• Development of pipeline.

  You have a clear understanding of segmenting opportunities through the funnel and ensure constant activity is being made.

  
  

• Understand our proposals.

  You’re learning what goes into our proposals, and how to put them together efficiently. 

  
  

• Understanding our offering.

  You have a clear, in-depth understanding of what we offer, and you use that knowledge to diversify and grow our client portfolio..

  
  

• Brief management.

  You gather all the crucial information so our briefing sessions include valuable insight into competitor and category landscapes.

  
  

• A team player.

  You’re proactive and you move things along with purpose, supporting and learning from your peers as you go.

  
  

• Support the team.

  You help the team with anything and everything. Whatever it is, you get the job done to a high standard every time.

  
  

• Speak the client’s language.

  Be proud of your voice and develop a meaningful relationship with our clients, so you can help them understand our process.

  
  

Senior Growth Executive –

You’re here to sharpen your skills. Focus on building rapport and improving your communication. You are working across multiple projects at the same time.

• Look to the future.

  You anticipate what the client needs and put together detailed, clear plans for success. You think of it all and make it look easy.

  
  

• Working easily with the team.

  You’ll be more involved in proposals, working alongside and learning from the rest of the growth team. 

  
  

• Proposal management.

  You support the team and bring great ideas to the table, making you a vital part of the pitch-coordination process. 

  
  

• Use your initiative.

  You don’t shy away from sharing your point of view; your creative thinking is an integral part of our sales engine. 

  
  

• Streamline relevant insights.

  You understand the essence of the client brief, pulling out the client’s ambition by being curious and digging for intel.

  
  

• A partner for our clients

  You speak with clients easily and often. You’re a trusted partner, getting to know the true needs behind their brief. 

  
  

Growth Manager –

You’re here to find solutions. You help the team navigate change and secure clients. You’re an advocate for the growth team within the wider business.

• Think laterally.

  Think about the value we bring to the client and translate it through the proposal and pitch processes.

  
  

• Provide strategic solutions.

  Bring strategic and creative ideas to the table to improve our sales conversion.

  
  

• Translate the brief.

  Get under the skin of the brief from a strategic and creative perspective to suggest meaningful solutions.

  
  

• Umbrella view.

  Grow confident in thinking outside the box and presenting various ideas to the team.

  
  

• Refining our pitch process.

  Manage and refine our process so that the growth team can work with clients effectively and efficiently.

  
  

• Collaborating and co-presenting.

  You’re an asset in any client-facing presentation, handling  commercial proposals and highlighting the value of DixonBaxi.

  
  

• Think Building client trust.

  You’re quick to respond throughout the proposal process and put a little DixonBaxi personality in to all of it, keeping clients inspired.

  
  

Senior Growth Manager –

You’re here to be the linchpin of the growth team. you coordinate proposals and pitches and are immersed in budgets with an unshakeable understanding of it all.

• Managing the client’s journey.

  You run every client brief from beginning to end, from initial calls to onboarding.

  
  

• One strategic team.

  You work closely with the strategy team, forming strategic ideas and finding the right tensions to anchor everything we do. 

  
  

• Owning the opportunity.

  You lead our proposals and own every component of the process, all while managing junior members of the team. 

  
  

• It’s okay to peacock.

  Sharing success is important: celebrate our wins with the wider DixonBaxi team. 

  
  

• Grow our success.

  Working closely with the head of growth, you help unlock, develop and shape the future growth for DixonBaxi. 

  
  

• Be the expert. 

  Fully understand and be immersed in our pricing model to drive things like commercial numbers, budgets and processes.

  
  

• Bringing clients on board. 

  You run commercial meetings and work closely with clients in the pitching phase, then facilitate their onboarding experience. 

  
  

• Be the CCO: Chief Closing Officer.

  Your negotiation skills are sharp and you’re responsible for a percentage of our targeted annual revenue. 

  
  

Growth Director –

You’re here to secure opportunities for the business. You hit monthly and quarterly targets and own 50% of our annual revenue. You’re a role model and leader for the whole team.

• You’re a visionary.

  You set a strategic, comprehensive growth vision for the business. 

  
  

• Building the funnel.

  You draw up our aspirational roadmap, with elements of hunting for and securing business. Then, you deliver against it. 

  
  

• Win clients.

  YYou find new ways to expand our offer and win new clients as a result.  

  
  

• Break records.

  You have a track record of major wins, and you keep them coming. 

  
  

• Owning the narrative of opportunities.

  Be confident in presenting all pipeline opportunities with thorough knowledge of the financials. 

  
  

• Be the eyes and ears. 

  Make sure we have a forecasting plan and strategy that holds the entire business accountable.   

  
  

• Own the relationship.

  Be the point of contact for all clients. You’re always developing relationships to secure new projects and new revenue. 

  
  

• Be the hunter.

  You demonstrate growth potential and hunt for new opportunities of your own volition. Half of our annual revenue wins come from you.

  
  

• Be the broker.

  Despite hard conversations, you find a way to engineer stronger client relationships and always deepen mutual respect.  

  
  

Growth. 12 pieces of advice for a successful Growth career. 

1 Trust your gut: intuition is a superpower.

2 Attack every brief with pure optimism. 

3 Know your worth and the value of what you do. Negotiation is key. 

4 Things will get hectic. Make sure you don’t.  

5 Everything comes down to value; keep sight of the positive change we can make for our clients.  

6 Be a fan: of our clients, of our studio and of our team.  

7 Stay sharp – there’s almost always a better way to do things.  

8 You can learn from anyone and they can learn from you. Ask questions and share what you know.  

9 The extra mile isn’t extra. Always go above and beyond.  

10 Don’t be afraid. Leap and your team will catch you. 

11 Change is constant. Embrace the chaos. 

12 Stay curious – it will lead you to success.

Studio assistant –

You’re here to build a foundation. focus on Understanding the ins and outs of studio life and culture.

• Be friendly. 

  Your optimism and positivity are a huge support to the whole team. You’re a warm presence, and the team finds you easy to chat to.

  
  

• Contribute ideas. 

  Be smart, bold, confident, curious, intuitive and responsive. But we don’t expect you to be perfect.

  
  

• Practise. 

  Build your skillset by doing and making. Ask questions, seek inspiration and try new things.

  
  

• You’re here to learn.

  Treat everything as an opportunity to grow and remain malleable, stay open to – and seek out – feedback.

  
  

• Be supportive of others. 

  You’re learning what our culture is all about and making sure it thrives.

  
  

• Be level-headed. 

  Stay calm when things are busy. You’re naturally enthusiastic and a keen problem-solver.

  
  

• Be proactive.

  Put yourself forward, ask people what they need. Gain experience by doing. Don’t wait for permission.

  
  

• Work well with other teams. 

  Participate and engage with them. Share your ideas and let them know you’re there to help.

  
  

• You are the face of DixonBaxi.

  You’re the world’s first point of contact from the front door to the phones. First impressions are huge: you make a great one every time.

  
  

• Build relationships. 

  You connect with the team and external partners, including clients, suppliers and experts.

  
  

FACILITIES MANAGER –

you’re here to keep the studio running. you’re The heart of our day-to-day, empowering our environment. Problem-solving is in your DNA.

• Be consistent. 

  The team depends on you to be efficient and able to solve problems.

  
  

• Own your time.

  You aren’t given strict deadlines, so you must be able to create your own time limits and prioritise.

  
  

• Take charge. 

  You’re responsible for making sure everything works. From suppliers to maintenance, you collaborate to keep things running smoothly.

  
  

• Stay fluid.

  You’ll be jumping between multiple projects, often for short bursts, so prioritisation is key.

  
  

• Manage the facilities.

  Get the day-to-day running smoothly and be confident in your ability to troubleshoot ad-hoc issues.

  
  

• Safety is our priority. 

  You make sure we keep health and safety, and fire marshals, up to speed.

  
  

• Work with IT. 

  Ensure the smooth running of meeting room computers, the team kit and, most importantly, the server and remote server access.

  
  

• Be a team player.  

  Support the wider team by completing every task to the fullest and picking up the pieces when things get tough.

  
  

• Mentor junior team members. 

  Help newer team members find their feet, including onboarding interns and new starters, as well as experts.

  
  

• Seek opportunities to make savings 

  Negotiate well across our spending so we get great value and don’t waste money.

  
  

EXECUTIVE ASSISTANT –

you’re here to make sure things go smoothly. you provide high-level admin excellence to the Co-Founders and wider team.

• Be effortlessly agile. 

  You make things happen quickly, approaching your work with a clear plan to get it done.

  
  

• Timing coordination.

  Plan the Co-founder’s time so that every hour is mapped out and communicated.

  
  

• The travel guide.

  Book high-detail travel for the Co-founders and senior members of the team, making sure itineraries are efficient and viable.

  
  

• Own your work.

  You have full responsibility for many aspects of the Co-founders’ time and you’re reliable, proactive and collaborative.

  
  

• A natural problem-solver.

  Identify and resolve unexpected issues quickly with creative and practical solutions.

  
  

• Communicate flawlessly.

  You communicate clearly with the Co-founders and the wider team, including the Managing Director and department heads.

  
  

• Be a facilitator.

  Work closely with the growth and production teams to manage Co-founder time across projects, trips, holidays and PR. 

  
  

• The face of our company.

  You foster and maintain strong professional relationships, supporting easy collaboration with smooth communication.

  
  

• Discretion and confidentiality.

  You protect people’s privacy, handling sensitive information with utmost integrity and confidentiality.

  
  

• Save smart. 

  You’ll have the keys to the company cards for booking travel and general purchasing, so always look for the best price.

  
  

STUDIO AND TALENT MANAGER –

You’re here to guide the team to cultivate creativity. you’re Finding, nurturing and developing talent, PLUS Coordinating multiple projects.

• You embody our culture. 

  You’re familiar with the team and the high standards we set for ourselves as a company and as individuals.  

  
  

• Always think ahead. 

  You anticipate the studio’s needs. You’re on hand to solve problems and reassure the team, supporting every department.

  
  

• Be omnipresent. 

  You oversee multiple projects for the studio team and are able to advise on projects big and small.

  
  

• Anticipate change. 

  You’re attuned to change, able to spot potential issues and opportunities for growth as well as blind spots.

  
  

• Run our Intern Academy. 

  You meet the next generation of talent who could shape the future of DixonBaxi, and you help them find their feet.

  
  

• You shape the team.

  Embracing the mantra of ‘always recruiting’, you seek out people with the potential to add to our magic.

  
  

• You’re the go-to

  People come to you knowing you’ll get things done. The Co-founders and senior management trust you with any job.

  
  

• Manage at scale.

  You take on big projects related to our studio environment and culture, making sure everything comes together seamlessly.

  
  

• A numbers game.

  You’ve got a sharp financial eye. Your budgeting skills always cut unnecessary spending.

  
  

• The host and guide.

  You run world-class onboarding and offboarding for the whole team, making sure they have the best experience.

  
  

• A connector

  Your list of industry contacts is always growing. Your network leads to both recruitment opportunities and new projects.

  
  

PEOPLE MANAGER –

You’re here to foster brilliance throughout the team. you’re Mastering operations and guiding strategies to develop our company culturE ANd SHAPE OUR FUTURE.

• Develop our company culture. 

  You make sure the team lives and breathes our Vision and Team Journeys. You keep all HR processes up to date and compliant.

  
  

• Enhance our business ambition.

  You work with the Co-founders and Managing Director to set our ambitions for the business and improve the way we work.

  
  

• Define our processes. 

  You shape our people processes, working with the department heads to ensure each team gets the most out of each member and vice versa.

  
  

• Master of operations. 

  You’re a mentor and coach for the whole team. You’ve seen and done it all, and you make your experience readily available.

  
  

• Grow as a leader.

  You lead with creative vision, whether you’re running coaching workshops or training sessions.

  
  

• Create clarity. 

  You give honest feedback and balance constructive criticism with inspiration to keep your team motivated and positively challenged.

  
  

• The hearbeat of DixonBaxi.

  You have the empathy and emotional intelligence to understand and address the needs and concerns of employees.

  
  

• You’re a spokesperson.

  You inspire and encourage clear feedback, and communication and give structure to performance reviews and annual surveys.

  
  

• Shape the business.

  You’re a valuable ally in making tough decisions, keeping passion alive and illuminating new ways forward.

  
  

• You’re always approachable. 

  The team are happy to confide in you with issues big and small, relating to work or personal life.

  
  

• You’re plugged in. 

  You’re motivated by new ideas and ways of working that could make DixonBaxi a better place to work.

  
  

FINANCE MANAGER –

you’re here to deliver our financial strategy, so we are commercially strong. you look to future cycles and understand the big picture.

• You see the big picture.

  You are able to see the vision and strategy of the business and build scenarios and forecasts to make sound business decisions.

  
  

• Creating context.

  In order to be commercially strong you understand the context of decisions we make and the levers we have to pull to stay on top.

  
  

• You look to the future. 

  You know the cycles of the financial year and have wide experience that enables us to think ahead.

  
  

• See the pitfalls.

  Employing risk-management strategies to identify potential financial threats and implement protective measures.

  
  

• Adapt to and lead change. 

  The world around us changes fast but you stay calm in difficult situations and work through problems.

  
  

• A positive influence. 

  You have oversight across all areas of the business, from studio ops to growth and production - and bring a sense of confidence to all.

  
  

• Ready to support. 

  You are approachable and friendly so that all the team can ask you questions or for advice as they may need it from time to time.

  
  

• There for our clients.

  You build rapport with financial departments and key clients to ensure that cash is king.

  
  

• Leadership confides in you.

  You are a trusted advisor, privy to sensitive information and you understand the importance of confidentiality.

  
  

• Business trends are your currency. 

  You are an expert in all financial policies and regulatory requirements, which are upheld impeccably. 

  
  

• Natural problem-solving. 

  You have an answer for everything, meeting challenges head on, and always able to find the right solution or way forward.

  
  

Studio. 14 pieces of advice for a successful Operations career.

1 Understand the values of the company. 

2 Smash industry norms.

3 Set clear goals for yourself and others.

4 Be a collaborator; we work better together. 

5 Things change. Change with them.

6 Be proactive.

7 Know how to delegate.

8 Trust your team to deliver.

9 Surround yourself with good people.

10 Never stop listening and learning. 

11 Be an expert generalist.

12 Trust your instincts.

13 Employ people who are not like you.

14 Nurture talent at all levels.