xparadiso

2024

Hector

Was lost creatively and decided to start again.

Paradiso, Mexico, 2025.

An event. A feeling.

An opportunity to reconnect

with what it means to be creative.

We began this project knowing we wanted to do something different for Paradiso ’26.

But no idea

what that was...

so, We decided to do our own Paradiso to experience what it could feel like.

We knew we had to capture that experience, to explore what Paradiso stands for.

And in doing so, we found something we all believed in.

PARADISO IS a MOVEMENT

paradiso lives in the gut

Paradiso notebook — we ensure authenticity

Be crudo

Before reason, before certainty, there is something that is not gentle.

A feeling: of change churning, matter breaking down, Energy stirring. Telling us to shift. To move. That this way is right.

Like leaves becoming dirt and mycelium in the earth, it is a feeling that is active and alive, absorbing, inspiring, guiding.

Organic, interconnected, and generative, it turns what is raw into what is real, and greater than before—something stronger, stranger, more authentic and connected.

Your ideas, dreams, ambition. Direction, vision, perspective. To act on it is to step into the rawest and most realised version of yourself.

We found a voice.

No logo. /A Language

Hectors
Note
book

PARATYPE

Paratype

→ Started by Hector
→ DixonBaxi
→ f37
→ The world

We designed some cool stuff for Paradiso ’26*

*see you in october

But

Something was missing. Could paradiso be more, to more people?

And with that, Paradiso became something bigger.

Paradisoinstitute

We exist to strengthen culture by supporting the people who create it

PARADISOINSTITUTE

WHO WE ARE

HOW WE ACT

BE CRUDO

One

Creative Leadership + Education

Leadership labs, fellowships, mentorship, and learning programs focused on clarity, maturity, and sustainable leadership—not productivity.

two

Paradiso Certified. Wear Your Culture.

A globally governed cultural certification standard assessing leadership responsibility, care for people, ethics, and cultural impact. It is earned, not bought.

Paradiso Creative Care

A confidential mental and emotional care infrastructure for creatives, providing access to licensed coaches and therapists.

four

Events + Gatherings

Cross-disciplinary festivals and assemblies designed as cultural infrastructure—spaces for belonging, reflection, and shared responsibility, not industry conferences.

five

Publishing + Cultural Projects

Books, essays, research, and cultural artifacts that document and give voice to contemporary cultural leadership, building long-term cultural memory.

INParadiso

RAWREALPRIMALHONESTDEFIANTUNFILTEREDUNFINISHEDINSTINCTIVEALIVEREBORN

Before reason, before certainty, there is something that is not gentle.

A feeling: of change churning, matter breaking down, Energy stirring. Telling us to shift. To move. That this way is right.

Like leaves becoming dirt and mycelium in the earth, it is a feeling that is active and alive, absorbing, inspiring, guiding.

Organic, interconnected, and generative, it turns what is raw into what is real, and greater than before—something stronger, stranger, more authentic and connected.

Your ideas, dreams, ambition. Direction, vision, perspective. To act on it is to step into the rawest and most realised version of yourself.

Paradisois a movement