KOKO

After three years behind hoardings, the iconic KOKO club on Camden High Street reopens following a MAJOR restoration, complete with a 360-degree stage. Working with Olly Bengough, the venue’s owner and the visionary behind the spectacular rebirth of KOKO, WE developed a new strategy and timeless brand. One that functions as a stage for the world’s biggest musical acts whilst continually celebrating the importance of emerging artists.

Known for hosting legends like Prince, Amy Winehouse and Kanye West, KOKO now enters a new era. Working with Olly Bengough, its visionary owner, we created a new strategy and A timeless brand. One that honours its legacy while acting as a global stage for emerging artists and music’s biggest names.

Inspired by symbols of radical change, we used the K and the O, based on a version by Richard Turley, from the venue’s name to craft a poignantly simple mark. The logo embodies KOKO’s relentless dedication to live music and their transformation of the live experience. A beacon for music fanatics everywhere, it’s a mark that embodies the unbridled passion, camaraderie and excitement of fleeting live moments while standing for the legacy of one of London’s only independent cultural venues.

At the heart of the system is the concept ‘Countdown to Live’; the idea of bottling the anticipation, energy, experience and thrill unique to live events, and KOKO’s ability to beam those qualities across the globe through streamed performances, podcasts, back-stage moments and more. The logo signature in motion brings a sense of anticipation to everything it precedes.

Together, we set out to create a democratised music platform. a space where emerging artists are discovered, icons feel accessible, and deep industry knowledge powers the experience. Built to stream KOKO live events to fans around the world, the challenge was to preserve the raw energy of being there. Every element of the brand is designed to feel live, immediate, and unforgettable.

Every element of the experience is crafted with care from the icons to the typography to the materials balancing elegance, style, and intention. At the centre of it all is a vibrant red, drawn from KOKO’s iconic interior and the universal signal of ‘live’. It’s a colour that embodies the raw energy of performance and the rich heritage of the venue.

KOKO reopened with a stellar launch season, kicking off with Arcade Fire and featuring artists like Jorja Smith, Tems, Honey Dijon, Lianne La Havas, Pete Doherty and Kim Gordon, among many more. It’s a stage for both emerging talent and global icons. A legendary venue with a new story to tell. rich in history, and home to the future of live music.