IMAX LIVE
IMAX LIVE:
INVERTING EXPECTATIONS.
We partnered with IMAX to create a visceral brand for IMAX Live, a new breed of one-night-only events that transform cinemas into arenas, stages, and lecture halls. Shot and screened in stunning IMAX quality, these limited-edition experiences bring fans closer to the world’s most exciting visionaries. Elusive, immersive, and unforgettable.
Built from the DNA of IMAX.
Set on a 1.43:1 grid, the iconic IMAX ratio, the identity pays tribute to IMAX’s legacy while propelling it into the future. The bold logotype is paired with a hyper-sized LIVE wordmark for maximum impact. Monolithic and unconventional, the system creates space for artists, athletes and visionaries to burn brightly.
Lighting Up the Live Experience.
IMAX Live Orange leads the palette, the inverse of IMAX Blue and a symbol of breaking convention. Loud, warm, and unmistakably live, it mirrors the glow of the stage. Paired with crisp white, bold black, and a secondary spectrum of purples and green, the system is vibrant, flexible, and confidently ownable. designed to elevate every kind of content.
Choreographing an EVENT.
The natural environment shapes every detail of the design and experience. Softness is used with intention. organic lines and natural colours create a calming atmosphere. Clarity comes from an editorial visual language, applied thoughtfully across digital interfaces and physical touchpoints, from hoardings to signage systems.
We set out to confound expectations of the IMAX EXPERIENCE AND to capture the raw energy of live.