WE ARE
A GLOBAl BRAND AGENCY USING CREATIVITY
‍TO DESIGN
A BETTER FUTURE.

We crave work that tells epic tales
and bold thinking that transports 
us and offers unique experiences. We want to be captivated by creativity that sparks conversation, challenges perspectives, and shows that someone truly cares about creating it. We yearn for ideas that make us feel invested and draw us in so deeply that we forget the world around us. 


We’re after that kind of approach — 
something crafted with passion, 
meant to be seen and felt.
We’re not interested in the latest 
trends, buzzwords, or fleeting styles. Forget swiping through endless feeds, cookie-cutter templates, or the ‘hot’ design gimmicks. We don’t need fluff, 
overused slogans, or design that tries too hard to be clever.
This is our magic sauce to help us create great work. These principles have helped us self-determine, have confidence and produce work we are proud of.

1 BE BRAVE.
2 REJECT CONVENTION.
3 BE OPTIMISTIC.
4 START AT UNCOMFORTABLE.
5 EMBRACE UNCERTAINTY.
6 LEARN TO SAY NO.
7 CHERISH INSIGHT.
8 BE FLUENT IN PEOPLE.
9 CREATE WONDER.
10 ALWAYS IN BETA.

This is our magic sauce to help us create great work. They have helped us self-determine, have confidence and produce work we are proud of.
“Always in Beta” MEANS constant improvement and evolution. ;)

1 BE BRAVE.
2 REJECT CONVENTION.
3 BE OPTIMISTIC.
4 START AT UNCOMFORTABLE.
5 EMBRACE UNCERTAINTY.
6 LEARN TO SAY NO.
7 CHERISH INSIGHT.
8 BE FLUENT IN PEOPLE.
9 CREATE WONDER.
10 ALWAYS IN BETA.*

22
50
80
22 years of creating brave and 
iconic brands.
A diverse team of 50 people from
over 18 countries.
80% of our work is international. From LA to Manilla, Paris to Tokyo.
2,000,
000,
000
The brands we create serve billions of people worldwide.
Brave brands change the world and we help create them
a purpose-led brand.
Logo with meaning
an adaptive design system.
Evolve + innovate
Structure + attribution
Coherence + connection
Relevance in use
a clear voice and opinion.
Build a global community
inspire your people.
Brave brands change the world and we help create them
Brave brands change the world and we help create them.
1. a purpose-led brand
2. inspire your people
3. Logo with meaninG
4. Coherence and connection
5. an adaptive design system
10. build a GLOBAL community
9. EVOLVE AND INNOVATE
8. a clear voice and opinion
7. Structure and Attribution
6. relevance in use
a purpose-led brand.
Logo with meaning
an adaptive design system.
Evolve + innovate
Structure + attribution
Coherence + connection
Relevance in use
a clear voice and opinion.
Build a global community
inspire your people.
We are trusted by AC Milan, Bain, Warner Bros. Discovery, Google, Headspace, British Land, and Samsung because we help them prepare for tomorrow.
Talk to us →

WE ARE A GLOBAl
BRAND AGENCY USING CREATIVITY TO DESIGN
A BETTER FUTURE.

Brave brands change the world and we help create them.

inspire your people.
inspire your people.
inspire your people.
inspire your people.
a purpose-led brand.
inspire your people.
inspire your people.
inspire your people.
We’re not interested in the latest trends, buzzwords, or fleeting styles. Forget swiping through endless feeds, cookie-cutter templates, or the ‘hot’ design gimmicks. We don’t need fluff, overused slogans, or design that tries too hard to be clever.

We crave work that tells epic tales
and bold thinking that transports us and offers unique experiences.
We want to be captivated by creativity that sparks conversation, challenges perspectives, and shows that someone truly cares about creating it. We yearn for ideas that make us feel invested 
and draw us in so deeply that we forget the world around us. 


We’re after that kind of approach —something crafted with passion, meant to be seen and felt.
This is our magic sauce to help us create great work. These principles have helped us self-determine, have confidence and produce work we are proud of.

1 BE BRAVE.‍

2 REJECT CONVENTION.‍

7 CHERISH INSIGHT.‍

6 LEARN TO SAY NO.‍

3 BE OPTIMISTIC.‍

4 START AT UNCOMFORTABLE.‍

“Always in Beta” MEANS constant improvement and evolution. ;)

5 EMBRACE UNCERTAINTY.‍

8 BE FLUENT IN PEOPLE.‍

9 CREATE WONDER.‍

10 ALWAYS IN BETA.‍

This is our magic sauce to help us create great work. They have helped us self-determine, have confidence and produce work we are proud of.

1 BE BRAVE.
2 REJECT CONVENTION.
3 BE OPTIMISTIC.
4 START AT UNCOMFORTABLE.
5 EMBRACE UNCERTAINTY.
6 LEARN TO SAY NO.
7 CHERISH INSIGHT.
8 BE FLUENT IN PEOPLE.
9 CREATE WONDER.
10ALWAYS IN BETA.*

“Always in Beta” MEANS constant improvement and evolution. ;)
22
22 years of creating brave and iconic brands.
2,000,000,000
The brands
we create serve billions of people worldwide.
‍000
‍000
The brands we create serve Billions of 
people worldwide.
2,000,
80
80% of our work
is international. From LA to Manilla, Paris to Tokyo.
50
A diverse team of 50 people from over 18 countries.
Brave brands change the world and we help create them
Brave brands change the world and we help create them.
1. a purpose-led brand
2. inspire your people
3. Logo with meaning
4. Coherence and connection
5. an adaptive design system
10. build a GLOBAL community
9. EVOLVE AND INNOVATE
8. a clear voice and opinion
7. Structure and Attribution
6. relevance in use
Brave brands change the world and we help create them
a purpose-led brand.
INSPIRE YOUR PEOPLE.
LOGO WITH MEANING
COHERENCE AND CONNECTION.
AN ADAPTIVE DESIGN SYSTEM.
RELEVANCE IN USE.
STRUCTURE AND ATTRIBUTION.
A CLEAR VOICE AND OPINION.
EVOLVE AND INNOVATE.
BUILD A GLOBAL COMMUNITY.

We are trusted by AC Milan, Bain, Warner Bros. Discovery, Google, Headspace, British Land, and Samsung because we help them prepare for tomorrow.

Talk to us →
meaning built into your logo.

Brave brands change the world and we help create them.

inspire your people.
inspire your people.
inspire your people.
inspire your people.
inspire your people.
a purpose-led brand.
inspire your people.
inspire your people.
inspire your people.
NEWSROOM
CONTACT US
THE DIXONBAXI WAY
JOIN US
INSTAGRAM
COPYRIGHT 2024 DIXONBAXI

JOIN US

INSTAGRAM

COPYRIGHT 2025 DIXONBAXI

THE DIXONBAXI WAY

NEWSROOM

CONTACT US