Brave brands
change the world.

We help create them.

We are a global brand agency using creativity to design a better future.

In a world that’s moving faster than ever before, the stakes for brands have never been higher.

We are trusted by Hulu, AT&T, Google, AC Milan, British Land, Samsung, Headspace, and Netflix because we help them prepare for tomorrow.

What shapes a Brave Brand?

What we do.


Purpose. Positioning. Architecture. Naming. Measurement.


Identity. Narrative. Design. Motion. Sonic. Voice.


Innovation. Product. Service. Experiences.

The goal?

Creating coherence.

People drive what we do.

We’re all about fostering equity and diversity, while never losing sight of the importance of honesty and collaboration.

Agata Walas Aja Abrahams Alice Auxenfans Allan Yeung Aporva Baxi Aydin Mustafa Ben Wynn-Owen Bethany Key Carolina Mandich Charlie Greenslade Claire Langer Claudia Kaleta Dan Capstick Doug Hey Ed Steadman Eliot Bromley Ella Tshibambi-Niles Eva Munday Georgie Sartin Harry Ead Haydn Clarke Hollie Sanderson India Dawkins Jason Flynn Jasmine Welsh Jed Carter Jens Bombey Josh Jackson-Syed Karun Agimal Leah Syrunt Libby Tsoi Liv Hayman Lorenzo Enyard Mahima Darr Marcel Jacob Maria Saghie Maria Scarabello Marta Szymanska Matthias Hoeg Rachel Bradley Rhian Turner Sarah Reid Shirley Wang Sophie Routledge Simon Dixon Tassia Swulinska Tobi Arawole Tom Pelling Tom Hadaway

“Regent’s Place that truly embraces an environmentally and socially conscious future for all.”

Katie Mansfield,
Marketing Director,
British Land.

“The end result DixonBaxi has created is bold, brave and very Pluto. Mission accomplished.”

Tom Ryan,
CEO and Co-Founder,
Pluto TV.

“DixonBaxi have been able to take the energy and heritage that we are very proud of, and develop a concept that engages our 450m supporters worldwide.”

Casper Stylsvig
AC Milan,
Chief Revenue Officer.

Lets go.