DixonBaxi is a global brand agency using creativity to design a better future.

We believe that in a world of rapid change, there has never been a greater need to future-proof brands. We’re trusted by ​Hulu, Audible, AT&T, ViacomCBS, V&A, British Land, Capital One, Premier League, WWE, IMAX, Konami, Channel 4, Eurosport, Netflix and AC Milan.​ Brands that seek to be brave and challenge convention.
“Brave brands change the world.
We help create them.”
“DixonBaxi have been able to take the energy and heritage that we are very proud of, and develop a concept that engages our 450m supporters worldwide.”
Casper Stylsvig – AC Milan, Chief Revenue Officer.

The DixonBaxi Way.

A series of films with co-founders Simon and Aporva discussing our ethos, how we work and how we collaborate with brands all over the world. Watch the full series.

Be Brave V2, our digital-first monograph.

Be Brave V2 is our most open-source book to date, featuring never before seen work, hundreds of new images and an immersive behind the scenes look into how the studio runs. Crammed with insights, untold stories and unique perspectives, it reveals our thought process and is enhanced by video and audio tracks.
“Together with DixonBaxi, we have developed an exciting new brand for Regent’s Place that truly embraces an environmentally and socially conscious future for all.”
Katie Mansfield, Marketing Director, British Land

From London to the world.

From our London studio, we collaborate with brands and in-house creative teams all over the world. We’re proud to have a highly-talented, cross-functional team of creative people with diverse perspectives from Sao Paolo, Lisbon, Hong Kong, London, Rwanda, Scotland, Belgium, Germany and more. It makes for a rich, vibrant, open environment full of ideas, opinions, and experience.
“The end result DixonBaxi has created is bold, brave and very Pluto. Mission accomplished.”
Tom Ryan, CEO and Co-Founder, Pluto TV

Our first feature film.

Our passion for film and storytelling has driven us to co-write and direct our first feature film – Tiger Raid – which was officially selected and premiered at the 2016 Tribeca Film Festival in New York. We are currently in development on our second feature film – The Year of the Ghost – a character-driven drama set in China.