# DixonBaxi

> Brave brands change the world. We help create them.

DixonBaxi is an independent brand and design agency with studios in London and Los Angeles. We work with brands across sports, entertainment, technology, and culture — designing identity systems and the work that brings them to life.

The DixonBaxi site is built around AskUs, an AI chat agent on the homepage. Visitors ask questions about our work, thinking, methodology, or specific projects in plain language; the agent answers using DixonBaxi's published content and case studies. The rest of the site is a small set of long-form pages plus the case study archive.

For new business: hello@dixonbaxi.com. Careers: https://joinus.dixonbaxi.com.

## Core pages

- [Home — AskUs](https://dixonbaxi.com/): AI chat interface. Ask anything about DixonBaxi's work, clients, methodology, or thinking. The primary entry point.
- [The DixonBaxi Way](https://dixonbaxi.com/thedixonbaxiway): How we work — methodology, principles, and approach to brand building.
- [Remix Superfutures](https://dixonbaxi.com/remix-superfutures): Long-form essay on remix culture and the future of brand identity.
- [Contact](https://dixonbaxi.com/contact): Office addresses (London and Los Angeles), local time, contact emails, and careers link.

## Featured case studies

- [Heidi](https://dixonbaxi.com/case-study/heidi)
- [ESPN](https://dixonbaxi.com/case-study/espn)
- [Formula 1](https://dixonbaxi.com/case-study/formula-1)
- [Roblox](https://dixonbaxi.com/case-study/roblox)
- [Tubi](https://dixonbaxi.com/case-study/tubi)
- [AC Milan](https://dixonbaxi.com/case-study/ac-milan)
- [TNT Sports](https://dixonbaxi.com/case-study/tnt-sports)
- [Headspace](https://dixonbaxi.com/case-study/headspace)
- [Hulu](https://dixonbaxi.com/case-study/hulu)
- [MTV VMAs](https://dixonbaxi.com/case-study/vmas)
- [BL Science](https://dixonbaxi.com/case-study/bl-science)
- [C The Signs](https://dixonbaxi.com/case-study/c-the-signs)
- [Core42](https://dixonbaxi.com/case-study/core-42)
- [ITV](https://dixonbaxi.com/case-study/itv)
- [Paradiso](https://dixonbaxi.com/case-study/paradiso)
- [TikTok](https://dixonbaxi.com/case-study/tiktok)
- [TikTok Music](https://dixonbaxi.com/case-study/tiktok-music)
- [The Grand Press](https://dixonbaxi.com/case-study/the-grand-press)
- [ROLI](https://dixonbaxi.com/case-study/roli)
- [G42](https://dixonbaxi.com/case-study/g42)
- [Work Between The Work](https://dixonbaxi.com/case-study/work-between-the-work)
- [Everton](https://dixonbaxi.com/case-study/everton)
- [BAFTAs](https://dixonbaxi.com/case-study/baftas)

## Optional

- [Privacy Policy](https://dixonbaxi.com/privacy-policy)
- [Terms of Use](https://dixonbaxi.com/terms)
- [Sitemap](https://dixonbaxi.com/sitemap.xml): Full URL index for crawlers in XML.