The first of 3 global channel packages created for Universal Networks International. The channel is bold, distinct and captures the wonder of cinema. Driven by the concept ‘inside studio’ it brings to life an insiders perspective from the studio that makes the movies.
We think guidelines should be more than just practical rules on how to use the brand assets. They are the creative expression of the brand and provide those that work with the brand room to be expressive. Underpinning this is a rigorous positioning and system which is carefully crafted to allow for creative freedom within the world we create.
A complete identity and design overhaul for terrestrial TV channel Five as part of a Network rebrand.
We’re creating an entirely new look for the in race graphics for Formula 1. It is a complex balance of design, legibility and very high tolerances for the technical specifications.
