The first of 3 global channel packages created for Universal Networks International. The channel is bold, distinct and captures the wonder of cinema. Driven by the concept ‘inside studio’ it brings to life an insiders perspective from the studio that makes the movies.
We’ve refreshed this media giant and given them a new look, language and helped define their new ‘Space for Ideas’ planning approach.
We think guidelines should be more than just practical rules on how to use the brand assets. They are the creative expression of the brand and provide those that work with the brand room to be expressive. Underpinning this is a rigorous positioning and system which is carefully crafted to allow for creative freedom within the world we create.
