The first of 3 global channel packages created for Universal Networks International. The channel is bold, distinct and captures the wonder of cinema. Driven by the concept ‘inside studio’ it brings to life an insiders perspective from the studio that makes the movies.
We’ve refreshed this media giant and given them a new look, language and helped define their new ‘Space for Ideas’ planning approach.
A complete identity and design overhaul for terrestrial TV channel Five as part of a Network rebrand.
We worked closely with the Sci Fi team to reinvigorate their brand. The result was a deck of 48 cards to inspire and provoke, allowing the user to experience the Sci Fi brand in a much more intuitive and non prescriptive way.
The iconic music channel wanted to shed its clothes for a newer Brit focused identity.
We obliged with a strange and twisted reality where nothing is quite as it seems. We wrote and directed over 60 live action idents featuring animals (stuffed and live…) as well as invented characters including ‘Smell Guy’ and ‘Dougie’ the taxidermist. Alongside the idents we made a graphics system for menus, bumpers and promos.