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	<title>DixonBaxi &#187; Strategy</title>
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	<link>http://dixonbaxi.com</link>
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		<title>FindaProperty Rebrand</title>
		<link>http://dixonbaxi.com/2975</link>
		<comments>http://dixonbaxi.com/2975#comments</comments>
		<pubDate>Wed, 20 Apr 2011 14:17:11 +0000</pubDate>
		<dc:creator>DixonBaxi</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Project]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[logotype]]></category>
		<category><![CDATA[rebrand]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.dixonbaxi.com/?p=2975</guid>
		<description><![CDATA[<img src="http://dixonbaxi.com/wp-content/uploads/2011/05/FindaProperty-Logo-368x207.png" width="368" height="207"/><br /><strong>FindaProperty Rebrand</strong><br />
		FindaProperty.com has grown into one of the leading property search portals in the UK. We were asked to create a new brand to further strengthen their position in the market and underpin the next stage of their growth. We developed an iconic new mark and visual language bringing all of their communications under one strong brand.<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/FindaProperty-Logo-2-368x207.png" width="368" height="207"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/FAP-iPad-368x207.png" width="368" height="207"/><br /><strong>Application</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/FindaProperty-Sticker-368x207.png" width="368" height="207"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/FAP-Book-2-368x207.png" width="368" height="207"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/FAP-Book-1-368x207.png" width="368" height="207"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/FAP-iPhone-368x207.png" width="368" height="207"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/fap-3-368x207.png" width="368" height="207"/><br /><strong>Guidelines</strong><br />
		<br />]]></description>
			<content:encoded><![CDATA[<img src="http://dixonbaxi.com/wp-content/uploads/2011/05/FindaProperty-Logo-368x207.png" width="368" height="207"/><br /><strong>FindaProperty Rebrand</strong><br />
		FindaProperty.com has grown into one of the leading property search portals in the UK. We were asked to create a new brand to further strengthen their position in the market and underpin the next stage of their growth. We developed an iconic new mark and visual language bringing all of their communications under one strong brand.<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/FindaProperty-Logo-2-368x207.png" width="368" height="207"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/FAP-iPad-368x207.png" width="368" height="207"/><br /><strong>Application</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/FindaProperty-Sticker-368x207.png" width="368" height="207"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/FAP-Book-2-368x207.png" width="368" height="207"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/FAP-Book-1-368x207.png" width="368" height="207"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/FAP-iPhone-368x207.png" width="368" height="207"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/fap-3-368x207.png" width="368" height="207"/><br /><strong>Guidelines</strong><br />
		<br />]]></content:encoded>
			<wfw:commentRss>http://dixonbaxi.com/2975/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Prime Location Rebrand</title>
		<link>http://dixonbaxi.com/2962</link>
		<comments>http://dixonbaxi.com/2962#comments</comments>
		<pubDate>Wed, 20 Apr 2011 13:31:26 +0000</pubDate>
		<dc:creator>DixonBaxi</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Project]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[consultancy]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[id]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[rebrand]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.dixonbaxi.com/?p=2962</guid>
		<description><![CDATA[<img src="http://dixonbaxi.com/wp-content/uploads/2011/05/Prime-Location-Screen-368x207.png" width="368" height="207"/><br /><strong>Prime Location Rebrand</strong><br />
		Prime Location is the leading premium property portal with more that two million visitors per month and featuring over 650,000 properties in the UK and abroad. Alongside our rebrand of the holding company Digital Property Group and FindaProperty.com we developed a new identity and communications and brand guidelines for Prime Location to underpin their strategic vision and next stage of their growth.<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/PL-Logo-368x207.png" width="368" height="207"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/PL-Website-1-368x207.png" width="368" height="207"/><br /><strong>Application</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/Prime-Location-Ipad-2-368x207.png" width="368" height="207"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/Pl-Brochure-368x207.png" width="368" height="207"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/PL-Phone-368x207.png" width="368" height="207"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/PL-Letter-368x207.png" width="368" height="207"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/Prime-Location-iPad-368x207.png" width="368" height="207"/><br /><strong>Guidelines</strong><br />
		<br />]]></description>
			<content:encoded><![CDATA[<img src="http://dixonbaxi.com/wp-content/uploads/2011/05/Prime-Location-Screen-368x207.png" width="368" height="207"/><br /><strong>Prime Location Rebrand</strong><br />
		Prime Location is the leading premium property portal with more that two million visitors per month and featuring over 650,000 properties in the UK and abroad. Alongside our rebrand of the holding company Digital Property Group and FindaProperty.com we developed a new identity and communications and brand guidelines for Prime Location to underpin their strategic vision and next stage of their growth.<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/PL-Logo-368x207.png" width="368" height="207"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/PL-Website-1-368x207.png" width="368" height="207"/><br /><strong>Application</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/Prime-Location-Ipad-2-368x207.png" width="368" height="207"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/Pl-Brochure-368x207.png" width="368" height="207"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/PL-Phone-368x207.png" width="368" height="207"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/PL-Letter-368x207.png" width="368" height="207"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/Prime-Location-iPad-368x207.png" width="368" height="207"/><br /><strong>Guidelines</strong><br />
		<br />]]></content:encoded>
			<wfw:commentRss>http://dixonbaxi.com/2962/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Renew User Interface and Experience</title>
		<link>http://dixonbaxi.com/2602</link>
		<comments>http://dixonbaxi.com/2602#comments</comments>
		<pubDate>Mon, 04 Apr 2011 12:12:09 +0000</pubDate>
		<dc:creator>DixonBaxi</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Motion]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[Project]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[broadcast design]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[graphics]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[renew]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.dixonbaxi.com/?p=2602</guid>
		<description><![CDATA[<img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Unit-5-368x258.png" width="368" height="258"/><br /><strong>Renew Channel</strong><br />
		DixonBaxi continues its relationship with innovative new media and on street digital platform Renew. The system, which hits the heart of London this year, is a revolutionary new on street digital channel that offers city users information and data they can interact with.<br />
<br />
We’ve developed a new approach to on street screen design creating an entirely new digital channel. The screens deliver realtime data and information targeted at the hectic financial heart of the City.<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Unit-368x258.png" width="368" height="258"/><br /><strong>Renew Unit Screens</strong><br />
		Each Renew Pod broadcasts via the screen and also to mobile devices through its Wi-Fi/Bluetooth technology.  <br />
<br />
The Renew Network provides content that is scheduled for broadcast, and empowers its daily audience to choose what content they watch and subscribe to.<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Unit-11-368x624.png" width="368" height="624"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Unit-3-368x624.png" width="368" height="624"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Unit-6-368x624.png" width="368" height="624"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Unit-4-368x624.png" width="368" height="624"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Night-368x210.png" width="368" height="210"/><br /><strong>Renew Unit in situ</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-iPad-368x258.png" width="368" height="258"/><br /><strong>Renew iPad</strong><br />
		The channel will also be delivered online and through hand held devices. The design system is built to be flexible enough to run though any digital platform.<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-PDA-368x258.png" width="368" height="258"/><br /><strong>Renew PDA</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Laptop-368x258.png" width="368" height="258"/><br /><strong>Renew Laptop</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Guide-5-368x206.png" width="368" height="206"/><br /><strong>Renew Guidelines</strong><br />
		The project also includes a comprehensive guidelines on both the brand and the channel. This builds on our existing work for Renew  included naming, branding and communications work.<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Guide-3-368x206.png" width="368" height="206"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Guide-4-368x206.png" width="368" height="206"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Guide-1-368x206.png" width="368" height="206"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Guide-2-368x206.png" width="368" height="206"/><br /><strong>+</strong><br />
		<br />]]></description>
			<content:encoded><![CDATA[<img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Unit-5-368x258.png" width="368" height="258"/><br /><strong>Renew Channel</strong><br />
		DixonBaxi continues its relationship with innovative new media and on street digital platform Renew. The system, which hits the heart of London this year, is a revolutionary new on street digital channel that offers city users information and data they can interact with.<br />
<br />
We’ve developed a new approach to on street screen design creating an entirely new digital channel. The screens deliver realtime data and information targeted at the hectic financial heart of the City.<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Unit-368x258.png" width="368" height="258"/><br /><strong>Renew Unit Screens</strong><br />
		Each Renew Pod broadcasts via the screen and also to mobile devices through its Wi-Fi/Bluetooth technology.  <br />
<br />
The Renew Network provides content that is scheduled for broadcast, and empowers its daily audience to choose what content they watch and subscribe to.<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Unit-11-368x624.png" width="368" height="624"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Unit-3-368x624.png" width="368" height="624"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Unit-6-368x624.png" width="368" height="624"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Unit-4-368x624.png" width="368" height="624"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Night-368x210.png" width="368" height="210"/><br /><strong>Renew Unit in situ</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-iPad-368x258.png" width="368" height="258"/><br /><strong>Renew iPad</strong><br />
		The channel will also be delivered online and through hand held devices. The design system is built to be flexible enough to run though any digital platform.<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-PDA-368x258.png" width="368" height="258"/><br /><strong>Renew PDA</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Laptop-368x258.png" width="368" height="258"/><br /><strong>Renew Laptop</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Guide-5-368x206.png" width="368" height="206"/><br /><strong>Renew Guidelines</strong><br />
		The project also includes a comprehensive guidelines on both the brand and the channel. This builds on our existing work for Renew  included naming, branding and communications work.<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Guide-3-368x206.png" width="368" height="206"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Guide-4-368x206.png" width="368" height="206"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Guide-1-368x206.png" width="368" height="206"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Guide-2-368x206.png" width="368" height="206"/><br /><strong>+</strong><br />
		<br />]]></content:encoded>
			<wfw:commentRss>http://dixonbaxi.com/2602/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>13th Street Universal Channel Branding</title>
		<link>http://dixonbaxi.com/2060</link>
		<comments>http://dixonbaxi.com/2060#comments</comments>
		<pubDate>Fri, 24 Sep 2010 18:44:10 +0000</pubDate>
		<dc:creator>DixonBaxi</dc:creator>
				<category><![CDATA[7TV Channel]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Motion]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Project]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[animation]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[behind the scenes]]></category>
		<category><![CDATA[broadcast design]]></category>
		<category><![CDATA[channel]]></category>
		<category><![CDATA[channel. rebrand]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[directing]]></category>
		<category><![CDATA[filming]]></category>
		<category><![CDATA[graphics]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://www.dixonbaxi.com/?p=2060</guid>
		<description><![CDATA[This is the second of three international channel we have created for Universal Networks lnternational. 13th Street is a crime and suspense channel driven by the idea of anticipation. A thrilling, uncompromising world full of intrigue, unusual characters, places and moments that inspire unanswered questions inviting the viewer to create their own interpretations of the narrative.

We developed a full channel look for on air as well as comprehensive guidelines for off air and online expression of the brand.]]></description>
			<content:encoded><![CDATA[This is the second of three international channel we have created for Universal Networks lnternational. 13th Street is a crime and suspense channel driven by the idea of anticipation. A thrilling, uncompromising world full of intrigue, unusual characters, places and moments that inspire unanswered questions inviting the viewer to create their own interpretations of the narrative.

We developed a full channel look for on air as well as comprehensive guidelines for off air and online expression of the brand.]]></content:encoded>
			<wfw:commentRss>http://dixonbaxi.com/2060/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MasterChef International Guidelines</title>
		<link>http://dixonbaxi.com/1980</link>
		<comments>http://dixonbaxi.com/1980#comments</comments>
		<pubDate>Sat, 07 Aug 2010 17:05:56 +0000</pubDate>
		<dc:creator>DixonBaxi</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Project]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[masterchef]]></category>

		<guid isPermaLink="false">http://www.dixonbaxi.com/?p=1980</guid>
		<description><![CDATA[<img src="http://dixonbaxi.com/wp-content/uploads/2010/08/mc-site-1-368x206.png" width="368" height="206"/><br /><strong>MasterChef International Guidelines</strong><br />
		We created a new refined logo and brand system for the BAFTA winning cooking game show phenomenon MasterChef. This is part of a comprehensive guidelines defining a new tone of voice and graphic language for brand use, packaging ranges, merchandise, clothing, mobile apps and how the brand can be adapted for use in different countries.<br />
<br />
<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2010/08/mc-site-2-368x206.png" width="368" height="206"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2010/10/mc-site-4-368x207.png" width="368" height="207"/><br /><strong>Packaging</strong><br />
		A packaging graphic language for a range of products that bring alive the MasterChef brand. Skill levels define product ranges and build a food journey for beginners to pros.<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2010/10/mc-site-6-368x206.png" width="368" height="206"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2010/10/mc-site-3-368x207.png" width="368" height="207"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2010/10/mc-site-7-368x206.png" width="368" height="206"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2010/10/mc-site-5-368x207.png" width="368" height="207"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2010/10/mc-site-9-368x206.png" width="368" height="206"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2010/10/mc-site-8-368x207.png" width="368" height="207"/><br /><strong>International Guidelines</strong><br />
		The guidelines define the attitude of the brand and are used as the basis for each new iteration of the show as it is licensed globally. <br /><br />]]></description>
			<content:encoded><![CDATA[<img src="http://dixonbaxi.com/wp-content/uploads/2010/08/mc-site-1-368x206.png" width="368" height="206"/><br /><strong>MasterChef International Guidelines</strong><br />
		We created a new refined logo and brand system for the BAFTA winning cooking game show phenomenon MasterChef. This is part of a comprehensive guidelines defining a new tone of voice and graphic language for brand use, packaging ranges, merchandise, clothing, mobile apps and how the brand can be adapted for use in different countries.<br />
<br />
<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2010/08/mc-site-2-368x206.png" width="368" height="206"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2010/10/mc-site-4-368x207.png" width="368" height="207"/><br /><strong>Packaging</strong><br />
		A packaging graphic language for a range of products that bring alive the MasterChef brand. Skill levels define product ranges and build a food journey for beginners to pros.<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2010/10/mc-site-6-368x206.png" width="368" height="206"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2010/10/mc-site-3-368x207.png" width="368" height="207"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2010/10/mc-site-7-368x206.png" width="368" height="206"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2010/10/mc-site-5-368x207.png" width="368" height="207"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2010/10/mc-site-9-368x206.png" width="368" height="206"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2010/10/mc-site-8-368x207.png" width="368" height="207"/><br /><strong>International Guidelines</strong><br />
		The guidelines define the attitude of the brand and are used as the basis for each new iteration of the show as it is licensed globally. <br /><br />]]></content:encoded>
			<wfw:commentRss>http://dixonbaxi.com/1980/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Renew Identity</title>
		<link>http://dixonbaxi.com/264</link>
		<comments>http://dixonbaxi.com/264#comments</comments>
		<pubDate>Tue, 26 May 2009 13:39:27 +0000</pubDate>
		<dc:creator>DixonBaxi</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Harper Collins]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Project]]></category>
		<category><![CDATA[Select Projects]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[channel]]></category>
		<category><![CDATA[city of london]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[platform]]></category>
		<category><![CDATA[rebrand]]></category>
		<category><![CDATA[renew]]></category>
		<category><![CDATA[revolutionary]]></category>
		<category><![CDATA[systems]]></category>

		<guid isPermaLink="false">http://www.dixonbaxi.com/264</guid>
		<description><![CDATA[A revolutionary new communications platform in the heart of the city. ]]></description>
			<content:encoded><![CDATA[A revolutionary new communications platform in the heart of the city. ]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Starcom MediaVest Rebrand</title>
		<link>http://dixonbaxi.com/399</link>
		<comments>http://dixonbaxi.com/399#comments</comments>
		<pubDate>Fri, 24 Apr 2009 18:34:26 +0000</pubDate>
		<dc:creator>DixonBaxi</dc:creator>
				<category><![CDATA[Harper Collins]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[MTV]]></category>
		<category><![CDATA[Prime Location]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Project]]></category>
		<category><![CDATA[Select Projects]]></category>
		<category><![CDATA[Selected]]></category>
		<category><![CDATA[Shine]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[cards]]></category>
		<category><![CDATA[identity system]]></category>
		<category><![CDATA[mediavest]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[starcom]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.dixonbaxi.com/?p=399</guid>
		<description><![CDATA[We've refreshed this media giant and given them a new look, language and helped define their new 'Space for Ideas' planning approach.]]></description>
			<content:encoded><![CDATA[We've refreshed this media giant and given them a new look, language and helped define their new 'Space for Ideas' planning approach.]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand Guidelines</title>
		<link>http://dixonbaxi.com/1086</link>
		<comments>http://dixonbaxi.com/1086#comments</comments>
		<pubDate>Mon, 09 Mar 2009 08:34:45 +0000</pubDate>
		<dc:creator>DixonBaxi</dc:creator>
				<category><![CDATA[7TV Channel]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Prime Location]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Project]]></category>
		<category><![CDATA[Shine]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Times Television Network]]></category>
		<category><![CDATA[brand guardian]]></category>
		<category><![CDATA[brand guidelines]]></category>
		<category><![CDATA[colour]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[graphics]]></category>
		<category><![CDATA[identity systems]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[systems]]></category>
		<category><![CDATA[team]]></category>
		<category><![CDATA[type]]></category>

		<guid isPermaLink="false">http://www.dixonbaxi.com/?p=1086</guid>
		<description><![CDATA[We think guidelines should be more than just practical rules on how to use the brand assets. They are the creative expression of the brand and provide those that work with the brand room to be expressive. Underpinning this is a rigorous positioning and system which is carefully crafted to allow for creative freedom within the world we create.]]></description>
			<content:encoded><![CDATA[We think guidelines should be more than just practical rules on how to use the brand assets. They are the creative expression of the brand and provide those that work with the brand room to be expressive. Underpinning this is a rigorous positioning and system which is carefully crafted to allow for creative freedom within the world we create.]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Five USA Channel Branding</title>
		<link>http://dixonbaxi.com/1985</link>
		<comments>http://dixonbaxi.com/1985#comments</comments>
		<pubDate>Wed, 25 Feb 2009 11:15:05 +0000</pubDate>
		<dc:creator>DixonBaxi</dc:creator>
				<category><![CDATA[7TV Channel]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Motion]]></category>
		<category><![CDATA[Project]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[behind the scenes]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[broadcast design]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[filming]]></category>
		<category><![CDATA[five]]></category>
		<category><![CDATA[five usa]]></category>
		<category><![CDATA[rebrand]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://www.dixonbaxi.com/?p=1985</guid>
		<description><![CDATA[As part of the network rebrand of Five we developed a completely new, bold and upfront channel look and feel for Five USA. It puts the viewer first and captures the spirit of movies, US TV and the quality of US centric drama and entertainment.]]></description>
			<content:encoded><![CDATA[As part of the network rebrand of Five we developed a completely new, bold and upfront channel look and feel for Five USA. It puts the viewer first and captures the spirit of movies, US TV and the quality of US centric drama and entertainment.]]></content:encoded>
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		</item>
		<item>
		<title>MTV2 Channel Refresh</title>
		<link>http://dixonbaxi.com/583</link>
		<comments>http://dixonbaxi.com/583#comments</comments>
		<pubDate>Thu, 30 Aug 2007 10:10:23 +0000</pubDate>
		<dc:creator>DixonBaxi</dc:creator>
				<category><![CDATA[Identity]]></category>
		<category><![CDATA[Motion]]></category>
		<category><![CDATA[Project]]></category>
		<category><![CDATA[Selected]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[broadcast design]]></category>
		<category><![CDATA[channel]]></category>
		<category><![CDATA[channel branding]]></category>
		<category><![CDATA[channel. rebrand]]></category>
		<category><![CDATA[graphics]]></category>
		<category><![CDATA[MTV]]></category>
		<category><![CDATA[mtv2]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[music tv]]></category>
		<category><![CDATA[navigation]]></category>
		<category><![CDATA[osp]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[tv channel]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://www.dixonbaxi.com/?p=583</guid>
		<description><![CDATA[This is the refresh of the original channel look we created for MTV2. If possible, it's even ballsier with more statements, images and energy dialing things up to 11.]]></description>
			<content:encoded><![CDATA[This is the refresh of the original channel look we created for MTV2. If possible, it's even ballsier with more statements, images and energy dialing things up to 11.]]></content:encoded>
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		</item>
		<item>
		<title>VH1 Brand Book</title>
		<link>http://dixonbaxi.com/363</link>
		<comments>http://dixonbaxi.com/363#comments</comments>
		<pubDate>Sun, 24 Jun 2007 18:12:27 +0000</pubDate>
		<dc:creator>DixonBaxi</dc:creator>
				<category><![CDATA[Print]]></category>
		<category><![CDATA[Project]]></category>
		<category><![CDATA[Select Projects]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[brand book]]></category>
		<category><![CDATA[brand guidelines]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[channel. rebrand]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[illustration]]></category>
		<category><![CDATA[look book]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[vh1]]></category>

		<guid isPermaLink="false">http://www.dixonbaxi.com/?p=363</guid>
		<description><![CDATA[We created the new positioning for Vh1 and produced a brand book to communicate the new values and personality.]]></description>
			<content:encoded><![CDATA[We created the new positioning for Vh1 and produced a brand book to communicate the new values and personality.]]></content:encoded>
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		</item>
		<item>
		<title>MTV2 Channel Rebrand</title>
		<link>http://dixonbaxi.com/41</link>
		<comments>http://dixonbaxi.com/41#comments</comments>
		<pubDate>Sat, 21 Apr 2007 11:58:45 +0000</pubDate>
		<dc:creator>DixonBaxi</dc:creator>
				<category><![CDATA[Identity]]></category>
		<category><![CDATA[Motion]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Project]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[channel]]></category>
		<category><![CDATA[channel. rebrand]]></category>
		<category><![CDATA[MTV]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[positioning]]></category>

		<guid isPermaLink="false">http://www.dixonbaxi.com/?p=41</guid>
		<description><![CDATA[We gave MTV2 it's balls back with a new positioning and bold, brave and irreverent channel look.]]></description>
			<content:encoded><![CDATA[We gave MTV2 it's balls back with a new positioning and bold, brave and irreverent channel look.]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
	</channel>
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