DixonBaxi » Identity

DixonBaxi » Identity http://dixonbaxi.com Creative Agency Wed, 21 Dec 2011 17:55:27 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Kommersant News Channel Brand http://dixonbaxi.com/3348 http://dixonbaxi.com/3348#comments Thu, 17 Nov 2011 14:00:58 +0000 DixonBaxi http://dixonbaxi.83.io/?p=3348 http://dixonbaxi.com/3348/feed 0 Studio Universal Epic Idents http://dixonbaxi.com/3457 http://dixonbaxi.com/3457#comments Mon, 10 Oct 2011 16:43:51 +0000 DixonBaxi http://dixonbaxi.83.io/?p=3457
Studio Universal Epic Idents
A series of 4 new cinematic idents to extend our rebrand of Studio Universal.

Ident
Click image to play.

Ident
Click image to play.

Ident
Click image to play.

Ident
Click image to play.

]]>
Studio Universal Epic Idents
A series of 4 new cinematic idents to extend our rebrand of Studio Universal.

Ident
Click image to play.

Ident
Click image to play.

Ident
Click image to play.

Ident
Click image to play.

]]> http://dixonbaxi.com/3457/feed 0 Formula 1 Brand Sting http://dixonbaxi.com/2652 http://dixonbaxi.com/2652#comments Thu, 21 Apr 2011 13:59:38 +0000 DixonBaxi http://www.dixonbaxi.com/?p=2652
Formula 1 Brand Sting
The world’s most exciting sporting brand wanted a short, sharp logo sting to jump start the new F1 season.

Brand Sting
Animation created by Korb. Audio by Echolab.

Press Background
The Brand Sting also inspires the press conference set with bespoke graphic elements.

Website
We created a series of backgrounds for the F1 website inspired by the Brand Sting. There is an image for each of the races throughout the year.

+

]]>
Formula 1 Brand Sting
The world’s most exciting sporting brand wanted a short, sharp logo sting to jump start the new F1 season.

Brand Sting
Animation created by Korb. Audio by Echolab.

Press Background
The Brand Sting also inspires the press conference set with bespoke graphic elements.

Website
We created a series of backgrounds for the F1 website inspired by the Brand Sting. There is an image for each of the races throughout the year.

+

]]> http://dixonbaxi.com/2652/feed 0 FindaProperty Rebrand http://dixonbaxi.com/2975 http://dixonbaxi.com/2975#comments Wed, 20 Apr 2011 14:17:11 +0000 DixonBaxi http://www.dixonbaxi.com/?p=2975
FindaProperty Rebrand
FindaProperty.com has grown into one of the leading property search portals in the UK. We were asked to create a new brand to further strengthen their position in the market and underpin the next stage of their growth. We developed an iconic new mark and visual language bringing all of their communications under one strong brand.

Application

Guidelines

]]>
FindaProperty Rebrand
FindaProperty.com has grown into one of the leading property search portals in the UK. We were asked to create a new brand to further strengthen their position in the market and underpin the next stage of their growth. We developed an iconic new mark and visual language bringing all of their communications under one strong brand.

Application

Guidelines

]]> http://dixonbaxi.com/2975/feed 0 Prime Location Rebrand http://dixonbaxi.com/2962 http://dixonbaxi.com/2962#comments Wed, 20 Apr 2011 13:31:26 +0000 DixonBaxi http://www.dixonbaxi.com/?p=2962
Prime Location Rebrand
Prime Location is the leading premium property portal with more that two million visitors per month and featuring over 650,000 properties in the UK and abroad. Alongside our rebrand of the holding company Digital Property Group and FindaProperty.com we developed a new identity and communications and brand guidelines for Prime Location to underpin their strategic vision and next stage of their growth.

Application

Guidelines

]]>
Prime Location Rebrand
Prime Location is the leading premium property portal with more that two million visitors per month and featuring over 650,000 properties in the UK and abroad. Alongside our rebrand of the holding company Digital Property Group and FindaProperty.com we developed a new identity and communications and brand guidelines for Prime Location to underpin their strategic vision and next stage of their growth.

Application

Guidelines

]]> http://dixonbaxi.com/2962/feed 0 Star India HD Idents Campaign http://dixonbaxi.com/2821 http://dixonbaxi.com/2821#comments Mon, 18 Apr 2011 13:59:18 +0000 DixonBaxi http://www.dixonbaxi.com/?p=2821
Star India HD Campaign
Alongside our Live action idents for Star India PVT we created a series of dynamic 3D idents. These followed the same approach to bring to life the experience of HD with power of each individual channels content.

Production by The View Paris. Audio by Michael Fakesch and Nikolai Von Sallwitz.

Star World Ident

+

Star Movies Ident

+

Star Plus Ident

+

]]>
Star India HD Campaign
Alongside our Live action idents for Star India PVT we created a series of dynamic 3D idents. These followed the same approach to bring to life the experience of HD with power of each individual channels content.

Production by The View Paris. Audio by Michael Fakesch and Nikolai Von Sallwitz.

Star World Ident

+

Star Movies Ident

+

Star Plus Ident

+

]]> http://dixonbaxi.com/2821/feed 0 Sony Entertainment Television Channel Branding http://dixonbaxi.com/2600 http://dixonbaxi.com/2600#comments Mon, 18 Apr 2011 13:58:40 +0000 DixonBaxi http://www.dixonbaxi.com/?p=2600
Sony Entertainment Television Channel Branding
Our second Channel for Sony Pictures Television International is the launch of Sony Entertainment Television. We developed the entire Channel Package and identity system. The channel targets women aged 25-54 with a mix of drama, entertainment, comedy and movies and is Sony’s debut on the Sky platform.

Martini Ident

+

Butterfly Ident
The idents are glorious moments of high glamour. Bright, effervescent and distinctly branded.

Collaborators We Are Seventeen helped with the production.

+

Bubbles Ident

Graphics Package
The refined identity sits front and center of a flowing and active 3D graphic environment. Simple, elegant and refined.

We delivered:
Idents
Logo stings
A full OSP package versioned in 3 x colours
Off Air Logo and Key Artwork

+

]]>
Sony Entertainment Television Channel Branding
Our second Channel for Sony Pictures Television International is the launch of Sony Entertainment Television. We developed the entire Channel Package and identity system. The channel targets women aged 25-54 with a mix of drama, entertainment, comedy and movies and is Sony’s debut on the Sky platform.

Martini Ident

+

Butterfly Ident
The idents are glorious moments of high glamour. Bright, effervescent and distinctly branded.

Collaborators We Are Seventeen helped with the production.

+

Bubbles Ident

+

]]> http://dixonbaxi.com/2600/feed 0 Sony Max Channel Branding http://dixonbaxi.com/2573 http://dixonbaxi.com/2573#comments Mon, 18 Apr 2011 13:56:08 +0000 DixonBaxi http://www.dixonbaxi.com/?p=2573
Sony Max Channel Branding
TV branding project; Sony Max for Sony Pictures Television International. We developed the entire Channel Package and identity system. The channel is a male-skewing action and reality channel and will be available to subscribers in more than 40 African countries including South Africa, Nigeria, Kenya, Uganda, Ghana and Tanzania.

+

Sony Max Ident
Click to play.

We collaborated with the ever talented We Are Seventeen on the production of the package.

+

Sony Max Ident
Click to play.

Graphics Package
The project included creating a new 3D identity and bring it to life in a bold, dynamic colourful channel package.

We delivered:
Idents
Logo stings
A full OSP package versioned in 3 x colours
Off Air Logo and Key Artwork

Logo Sting

Logo Sting

+

]]>
Sony Max Channel Branding
TV branding project; Sony Max for Sony Pictures Television International. We developed the entire Channel Package and identity system. The channel is a male-skewing action and reality channel and will be available to subscribers in more than 40 African countries including South Africa, Nigeria, Kenya, Uganda, Ghana and Tanzania.

+

Sony Max Ident
Click to play.

We collaborated with the ever talented We Are Seventeen on the production of the package.

+

Sony Max Ident
Click to play.

Logo Sting

+

]]> http://dixonbaxi.com/2573/feed 0 Renew User Interface and Experience http://dixonbaxi.com/2602 http://dixonbaxi.com/2602#comments Mon, 04 Apr 2011 12:12:09 +0000 DixonBaxi http://www.dixonbaxi.com/?p=2602
Renew Channel
DixonBaxi continues its relationship with innovative new media and on street digital platform Renew. The system, which hits the heart of London this year, is a revolutionary new on street digital channel that offers city users information and data they can interact with.

We’ve developed a new approach to on street screen design creating an entirely new digital channel. The screens deliver realtime data and information targeted at the hectic financial heart of the City.

Renew Unit Screens
Each Renew Pod broadcasts via the screen and also to mobile devices through its Wi-Fi/Bluetooth technology.

The Renew Network provides content that is scheduled for broadcast, and empowers its daily audience to choose what content they watch and subscribe to.

Renew Unit in situ

Renew iPad
The channel will also be delivered online and through hand held devices. The design system is built to be flexible enough to run though any digital platform.

Renew PDA

Renew Laptop

Renew Guidelines
The project also includes a comprehensive guidelines on both the brand and the channel. This builds on our existing work for Renew included naming, branding and communications work.

+

]]>
Renew Channel
DixonBaxi continues its relationship with innovative new media and on street digital platform Renew. The system, which hits the heart of London this year, is a revolutionary new on street digital channel that offers city users information and data they can interact with.

We’ve developed a new approach to on street screen design creating an entirely new digital channel. The screens deliver realtime data and information targeted at the hectic financial heart of the City.

Renew Unit in situ

Renew iPad
The channel will also be delivered online and through hand held devices. The design system is built to be flexible enough to run though any digital platform.

Renew PDA

Renew Laptop

+

]]> http://dixonbaxi.com/2602/feed 0 Movies Now HD Channel Branding http://dixonbaxi.com/2372 http://dixonbaxi.com/2372#comments Tue, 01 Feb 2011 15:04:49 +0000 DixonBaxi http://www.dixonbaxi.com/?p=2372
Movies Now HD
Our first major project in India for the Times Television Network.

Movies Now is the first HD Hollywood Movies channel in India and since launch a few weeks ago has become number 1 in its category.

Identity
The logo lives at the heart of the channel look and is designed to work alongside the network of channels – Times Now and ET Now.

On Screen Presentation
It was important that the channel felt like it was imported from the USA rather than made in India to give it a credibility amongst the audience. We created a bold, dramatic look reminiscent of film titles with the scale and impact of the biggest blockbuster movies.

Tune in information and movie content are fused together to create a strong, uncluttered look. Especially distinctive in India.

High Definition
The strategy behind the channel was to bring Hollywood in HD to India. We brought this to life in cinematic idents featuring block busting scenes playing out on a virtual stage.

Menu System
A dynamic 3D navigation system was developed to allow for cinematic menus and promos. We worked with the excellent team at Mainframe London to create the design system and graphics package.

Show Bumpers
The integration of identity and content is a large feature across the channel including bespoke bumpers.

Special Events
As part of the channel package there are several bespoke strands each with it’s own animation. We worked with Kultnation to create these semi abstract motion pieces.

Certification

Guidelines
A comprehensive guidelines articulates the multiple facets of the brand, package, both on and off air.

+

]]>
Movies Now HD
Our first major project in India for the Times Television Network.

Movies Now is the first HD Hollywood Movies channel in India and since launch a few weeks ago has become number 1 in its category.

Identity
The logo lives at the heart of the channel look and is designed to work alongside the network of channels – Times Now and ET Now.

High Definition
The strategy behind the channel was to bring Hollywood in HD to India. We brought this to life in cinematic idents featuring block busting scenes playing out on a virtual stage.

Show Bumpers
The integration of identity and content is a large feature across the channel including bespoke bumpers.

Special Events
As part of the channel package there are several bespoke strands each with it’s own animation. We worked with Kultnation to create these semi abstract motion pieces.

Certification

Guidelines
A comprehensive guidelines articulates the multiple facets of the brand, package, both on and off air.

+

]]> http://dixonbaxi.com/2372/feed 0 Movies Now HD Idents http://dixonbaxi.com/2399 http://dixonbaxi.com/2399#comments Tue, 01 Feb 2011 14:28:52 +0000 DixonBaxi http://www.dixonbaxi.com/?p=2399
Movies Now HD Idents
We created a series of 8 explosive idents as part of the full channel brand for Movies Now HD.

The very best action scenes from movies were transported to a monolithic HD which became a dynamically shifting virtual stage – walls, platforms, cliffs, rooms – for the action.

A special thanks to The Mill, London who did the post production. Audio by Echolab.

+

HD Ident 'Die Hard 4.0'
Click to play.

HD Ident 'Mr & Mrs Smith'
Click to play.

Movies Now Logo Ident
Click to play.

Movies Now HD Ident
A cinematic brand signature for the channel.

Die Hard HD Ident

Wolverine HD Ident

+

]]>
Movies Now HD Idents
We created a series of 8 explosive idents as part of the full channel brand for Movies Now HD.

The very best action scenes from movies were transported to a monolithic HD which became a dynamically shifting virtual stage – walls, platforms, cliffs, rooms – for the action.

A special thanks to The Mill, London who did the post production. Audio by Echolab.

+

HD Ident 'Die Hard 4.0'
Click to play.

HD Ident 'Mr & Mrs Smith'
Click to play.

Movies Now Logo Ident
Click to play.

Movies Now HD Ident
A cinematic brand signature for the channel.

Die Hard HD Ident

Wolverine HD Ident

+

]]> http://dixonbaxi.com/2399/feed 0 Discovery UK Stings http://dixonbaxi.com/2477 http://dixonbaxi.com/2477#comments Tue, 01 Feb 2011 11:05:16 +0000 DixonBaxi http://www.dixonbaxi.com/?p=2477
Discovery UK Stings
As part of the full rebrand of Discovery UK we created a series of expressive stings that allow the channel language to be more distinct and diverse.

We refined the identity to focus on the D and replaced the ‘world’ icon with different concepts. These reflect the many different facets of Discovery content. All the fascinating, action packed, illuminating, surprising things that happen in the world. The initial series of stings are developed to speak to the broad themes that drive the channel.

Robot
A hyperactive droid at play.

Animation and Post Production We Are Seventeen. Audio by Echolab.

Chemical Reaction
A world in microcosm.

+

Mercury
Coalescing globules of mercury.

+

Sonic Boom
Breaking the sound barrier.

+

]]>
Discovery UK Stings
As part of the full rebrand of Discovery UK we created a series of expressive stings that allow the channel language to be more distinct and diverse.

We refined the identity to focus on the D and replaced the ‘world’ icon with different concepts. These reflect the many different facets of Discovery content. All the fascinating, action packed, illuminating, surprising things that happen in the world. The initial series of stings are developed to speak to the broad themes that drive the channel.

Robot
A hyperactive droid at play.

Animation and Post Production We Are Seventeen. Audio by Echolab.

Chemical Reaction
A world in microcosm.

+

Mercury
Coalescing globules of mercury.

+

Sonic Boom
Breaking the sound barrier.

+

]]> http://dixonbaxi.com/2477/feed 0