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	<title>DixonBaxi &#187; Digital</title>
	<atom:link href="http://dixonbaxi.com/category/project/digital/feed" rel="self" type="application/rss+xml" />
	<link>http://dixonbaxi.com</link>
	<description>Creative Agency</description>
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		<title>Kommersant News Channel Brand</title>
		<link>http://dixonbaxi.com/3348</link>
		<comments>http://dixonbaxi.com/3348#comments</comments>
		<pubDate>Thu, 17 Nov 2011 14:00:58 +0000</pubDate>
		<dc:creator>DixonBaxi</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Motion]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[Project]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[broadcast design]]></category>
		<category><![CDATA[channel]]></category>
		<category><![CDATA[channel. rebrand]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[filming]]></category>
		<category><![CDATA[graphics]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[rebrand]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://dixonbaxi.83.io/?p=3348</guid>
		<description><![CDATA[We took the controversial spirit of Russia’s most important and influential newspaper and translated it into a new brand that reinvents the presentation of TV news.]]></description>
			<content:encoded><![CDATA[We took the controversial spirit of Russia’s most important and influential newspaper and translated it into a new brand that reinvents the presentation of TV news.]]></content:encoded>
			<wfw:commentRss>http://dixonbaxi.com/3348/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Formula 1 Brand Sting</title>
		<link>http://dixonbaxi.com/2652</link>
		<comments>http://dixonbaxi.com/2652#comments</comments>
		<pubDate>Thu, 21 Apr 2011 13:59:38 +0000</pubDate>
		<dc:creator>DixonBaxi</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Motion]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[animation]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[broadcast design]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[graphics]]></category>

		<guid isPermaLink="false">http://www.dixonbaxi.com/?p=2652</guid>
		<description><![CDATA[<img src="http://dixonbaxi.com/wp-content/uploads/2011/04/F1-Sting-2-368x207.png" width="368" height="207"/><br /><strong>Formula 1 Brand Sting</strong><br />
		The world’s most exciting sporting brand wanted a short, sharp logo sting to jump start the new F1 season. <br /><br /><a title="" href="" /></a><br /><strong>Brand Sting</strong><br />
		Animation created by Korb. Audio by Echolab.<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-F1-e1-368x243.png" width="368" height="243"/><br /><strong>Press Background</strong><br />
		The Brand Sting also inspires the press conference set with bespoke graphic elements.<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-F1-d1-368x245.png" width="368" height="245"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-F1-c1-368x245.png" width="368" height="245"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-F1-m-368x267.png" width="368" height="267"/><br /><strong>Website </strong><br />
		We created a series of backgrounds for the F1 website inspired by the Brand Sting. There is an image for each of the races throughout the year.<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-F1-j-368x265.png" width="368" height="265"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-F1-l-368x265.png" width="368" height="265"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-F1-h1-368x265.png" width="368" height="265"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-F1-g1-368x265.png" width="368" height="265"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-F1-f1-368x265.png" width="368" height="265"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/F1-Homepage-368x265.png" width="368" height="265"/><br /><strong>+</strong><br />
		<br />]]></description>
			<content:encoded><![CDATA[<img src="http://dixonbaxi.com/wp-content/uploads/2011/04/F1-Sting-2-368x207.png" width="368" height="207"/><br /><strong>Formula 1 Brand Sting</strong><br />
		The world’s most exciting sporting brand wanted a short, sharp logo sting to jump start the new F1 season. <br /><br /><a title="" href="" /></a><br /><strong>Brand Sting</strong><br />
		Animation created by Korb. Audio by Echolab.<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-F1-e1-368x243.png" width="368" height="243"/><br /><strong>Press Background</strong><br />
		The Brand Sting also inspires the press conference set with bespoke graphic elements.<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-F1-d1-368x245.png" width="368" height="245"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-F1-c1-368x245.png" width="368" height="245"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-F1-m-368x267.png" width="368" height="267"/><br /><strong>Website </strong><br />
		We created a series of backgrounds for the F1 website inspired by the Brand Sting. There is an image for each of the races throughout the year.<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-F1-j-368x265.png" width="368" height="265"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-F1-l-368x265.png" width="368" height="265"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-F1-h1-368x265.png" width="368" height="265"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-F1-g1-368x265.png" width="368" height="265"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-F1-f1-368x265.png" width="368" height="265"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/F1-Homepage-368x265.png" width="368" height="265"/><br /><strong>+</strong><br />
		<br />]]></content:encoded>
			<wfw:commentRss>http://dixonbaxi.com/2652/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>FindaProperty Rebrand</title>
		<link>http://dixonbaxi.com/2975</link>
		<comments>http://dixonbaxi.com/2975#comments</comments>
		<pubDate>Wed, 20 Apr 2011 14:17:11 +0000</pubDate>
		<dc:creator>DixonBaxi</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Project]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[logotype]]></category>
		<category><![CDATA[rebrand]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.dixonbaxi.com/?p=2975</guid>
		<description><![CDATA[<img src="http://dixonbaxi.com/wp-content/uploads/2011/05/FindaProperty-Logo-368x207.png" width="368" height="207"/><br /><strong>FindaProperty Rebrand</strong><br />
		FindaProperty.com has grown into one of the leading property search portals in the UK. We were asked to create a new brand to further strengthen their position in the market and underpin the next stage of their growth. We developed an iconic new mark and visual language bringing all of their communications under one strong brand.<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/FindaProperty-Logo-2-368x207.png" width="368" height="207"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/FAP-iPad-368x207.png" width="368" height="207"/><br /><strong>Application</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/FindaProperty-Sticker-368x207.png" width="368" height="207"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/FAP-Book-2-368x207.png" width="368" height="207"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/FAP-Book-1-368x207.png" width="368" height="207"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/FAP-iPhone-368x207.png" width="368" height="207"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/fap-3-368x207.png" width="368" height="207"/><br /><strong>Guidelines</strong><br />
		<br />]]></description>
			<content:encoded><![CDATA[<img src="http://dixonbaxi.com/wp-content/uploads/2011/05/FindaProperty-Logo-368x207.png" width="368" height="207"/><br /><strong>FindaProperty Rebrand</strong><br />
		FindaProperty.com has grown into one of the leading property search portals in the UK. We were asked to create a new brand to further strengthen their position in the market and underpin the next stage of their growth. We developed an iconic new mark and visual language bringing all of their communications under one strong brand.<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/FindaProperty-Logo-2-368x207.png" width="368" height="207"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/FAP-iPad-368x207.png" width="368" height="207"/><br /><strong>Application</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/FindaProperty-Sticker-368x207.png" width="368" height="207"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/FAP-Book-2-368x207.png" width="368" height="207"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/FAP-Book-1-368x207.png" width="368" height="207"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/FAP-iPhone-368x207.png" width="368" height="207"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/05/fap-3-368x207.png" width="368" height="207"/><br /><strong>Guidelines</strong><br />
		<br />]]></content:encoded>
			<wfw:commentRss>http://dixonbaxi.com/2975/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Renew User Interface and Experience</title>
		<link>http://dixonbaxi.com/2602</link>
		<comments>http://dixonbaxi.com/2602#comments</comments>
		<pubDate>Mon, 04 Apr 2011 12:12:09 +0000</pubDate>
		<dc:creator>DixonBaxi</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Motion]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[Project]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[broadcast design]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[graphics]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[renew]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.dixonbaxi.com/?p=2602</guid>
		<description><![CDATA[<img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Unit-5-368x258.png" width="368" height="258"/><br /><strong>Renew Channel</strong><br />
		DixonBaxi continues its relationship with innovative new media and on street digital platform Renew. The system, which hits the heart of London this year, is a revolutionary new on street digital channel that offers city users information and data they can interact with.<br />
<br />
We’ve developed a new approach to on street screen design creating an entirely new digital channel. The screens deliver realtime data and information targeted at the hectic financial heart of the City.<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Unit-368x258.png" width="368" height="258"/><br /><strong>Renew Unit Screens</strong><br />
		Each Renew Pod broadcasts via the screen and also to mobile devices through its Wi-Fi/Bluetooth technology.  <br />
<br />
The Renew Network provides content that is scheduled for broadcast, and empowers its daily audience to choose what content they watch and subscribe to.<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Unit-11-368x624.png" width="368" height="624"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Unit-3-368x624.png" width="368" height="624"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Unit-6-368x624.png" width="368" height="624"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Unit-4-368x624.png" width="368" height="624"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Night-368x210.png" width="368" height="210"/><br /><strong>Renew Unit in situ</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-iPad-368x258.png" width="368" height="258"/><br /><strong>Renew iPad</strong><br />
		The channel will also be delivered online and through hand held devices. The design system is built to be flexible enough to run though any digital platform.<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-PDA-368x258.png" width="368" height="258"/><br /><strong>Renew PDA</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Laptop-368x258.png" width="368" height="258"/><br /><strong>Renew Laptop</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Guide-5-368x206.png" width="368" height="206"/><br /><strong>Renew Guidelines</strong><br />
		The project also includes a comprehensive guidelines on both the brand and the channel. This builds on our existing work for Renew  included naming, branding and communications work.<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Guide-3-368x206.png" width="368" height="206"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Guide-4-368x206.png" width="368" height="206"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Guide-1-368x206.png" width="368" height="206"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Guide-2-368x206.png" width="368" height="206"/><br /><strong>+</strong><br />
		<br />]]></description>
			<content:encoded><![CDATA[<img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Unit-5-368x258.png" width="368" height="258"/><br /><strong>Renew Channel</strong><br />
		DixonBaxi continues its relationship with innovative new media and on street digital platform Renew. The system, which hits the heart of London this year, is a revolutionary new on street digital channel that offers city users information and data they can interact with.<br />
<br />
We’ve developed a new approach to on street screen design creating an entirely new digital channel. The screens deliver realtime data and information targeted at the hectic financial heart of the City.<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Unit-368x258.png" width="368" height="258"/><br /><strong>Renew Unit Screens</strong><br />
		Each Renew Pod broadcasts via the screen and also to mobile devices through its Wi-Fi/Bluetooth technology.  <br />
<br />
The Renew Network provides content that is scheduled for broadcast, and empowers its daily audience to choose what content they watch and subscribe to.<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Unit-11-368x624.png" width="368" height="624"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Unit-3-368x624.png" width="368" height="624"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Unit-6-368x624.png" width="368" height="624"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Unit-4-368x624.png" width="368" height="624"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Night-368x210.png" width="368" height="210"/><br /><strong>Renew Unit in situ</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-iPad-368x258.png" width="368" height="258"/><br /><strong>Renew iPad</strong><br />
		The channel will also be delivered online and through hand held devices. The design system is built to be flexible enough to run though any digital platform.<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-PDA-368x258.png" width="368" height="258"/><br /><strong>Renew PDA</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Laptop-368x258.png" width="368" height="258"/><br /><strong>Renew Laptop</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Guide-5-368x206.png" width="368" height="206"/><br /><strong>Renew Guidelines</strong><br />
		The project also includes a comprehensive guidelines on both the brand and the channel. This builds on our existing work for Renew  included naming, branding and communications work.<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Guide-3-368x206.png" width="368" height="206"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Guide-4-368x206.png" width="368" height="206"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Guide-1-368x206.png" width="368" height="206"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2011/04/DixonBaxi-Renew-Guide-2-368x206.png" width="368" height="206"/><br /><strong>+</strong><br />
		<br />]]></content:encoded>
			<wfw:commentRss>http://dixonbaxi.com/2602/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Renew Identity</title>
		<link>http://dixonbaxi.com/264</link>
		<comments>http://dixonbaxi.com/264#comments</comments>
		<pubDate>Tue, 26 May 2009 13:39:27 +0000</pubDate>
		<dc:creator>DixonBaxi</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Harper Collins]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Project]]></category>
		<category><![CDATA[Select Projects]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[channel]]></category>
		<category><![CDATA[city of london]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[platform]]></category>
		<category><![CDATA[rebrand]]></category>
		<category><![CDATA[renew]]></category>
		<category><![CDATA[revolutionary]]></category>
		<category><![CDATA[systems]]></category>

		<guid isPermaLink="false">http://www.dixonbaxi.com/264</guid>
		<description><![CDATA[A revolutionary new communications platform in the heart of the city. ]]></description>
			<content:encoded><![CDATA[A revolutionary new communications platform in the heart of the city. ]]></content:encoded>
			<wfw:commentRss>http://dixonbaxi.com/264/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Last.fm Identity + Site</title>
		<link>http://dixonbaxi.com/147</link>
		<comments>http://dixonbaxi.com/147#comments</comments>
		<pubDate>Wed, 05 May 2004 17:45:18 +0000</pubDate>
		<dc:creator>DixonBaxi</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Project]]></category>
		<category><![CDATA[last fm]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.dixonbaxi.com/?p=147</guid>
		<description><![CDATA[<img src="http://dixonbaxi.com/wp-content/uploads/2004/05/lastfm-image2-368x207.jpg" width="368" height="207"/><br /><strong>Last.fm Identity + Site</strong><br />
		Social music site Last.fm allows users to connect with other listeners with similar music tastes, to custom-build their own radio stations.<br />
<br />
We created an identity and website design to organise and clarify the Last.fm technology making it a more accessible, music driven experience. It aids the user in exploring the site and sharing with other users.<br />
<br />
<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2004/05/db_lastfm2-368x225.png" width="368" height="225"/><br /><strong>Website</strong><br />
		We helped to humanise the innovative technology and developed new, intuitive ways to enhance the user experience.<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2004/05/Lastfm16-368x367.png" width="368" height="367"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2004/05/lastfm-2-368x277.png" width="368" height="277"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2004/05/Last.fm-iPhone-368x160.png" width="368" height="160"/><br /><strong>Application</strong><br />
		The design allowed for the meteoric growth of the user base and scale of the site extending to translations into numorous languages and applications as diverse as iPhone and XBox.<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2004/05/dixonbaxi-Last-FM-Icons-copy-368x194.png" width="368" height="194"/><br /><strong>Iconography</strong><br />
		As the site is translated into multiple languages iconography delivers an easy to understand visual aid to international usage.<br /><br />]]></description>
			<content:encoded><![CDATA[<img src="http://dixonbaxi.com/wp-content/uploads/2004/05/lastfm-image2-368x207.jpg" width="368" height="207"/><br /><strong>Last.fm Identity + Site</strong><br />
		Social music site Last.fm allows users to connect with other listeners with similar music tastes, to custom-build their own radio stations.<br />
<br />
We created an identity and website design to organise and clarify the Last.fm technology making it a more accessible, music driven experience. It aids the user in exploring the site and sharing with other users.<br />
<br />
<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2004/05/db_lastfm2-368x225.png" width="368" height="225"/><br /><strong>Website</strong><br />
		We helped to humanise the innovative technology and developed new, intuitive ways to enhance the user experience.<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2004/05/Lastfm16-368x367.png" width="368" height="367"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2004/05/lastfm-2-368x277.png" width="368" height="277"/><br /><strong>+</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2004/05/Last.fm-iPhone-368x160.png" width="368" height="160"/><br /><strong>Application</strong><br />
		The design allowed for the meteoric growth of the user base and scale of the site extending to translations into numorous languages and applications as diverse as iPhone and XBox.<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2004/05/dixonbaxi-Last-FM-Icons-copy-368x194.png" width="368" height="194"/><br /><strong>Iconography</strong><br />
		As the site is translated into multiple languages iconography delivers an easy to understand visual aid to international usage.<br /><br />]]></content:encoded>
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		</item>
		<item>
		<title>Formula 1 Race Graphics</title>
		<link>http://dixonbaxi.com/36</link>
		<comments>http://dixonbaxi.com/36#comments</comments>
		<pubDate>Mon, 21 Apr 2003 10:36:23 +0000</pubDate>
		<dc:creator>DixonBaxi</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Harper Collins]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Motion]]></category>
		<category><![CDATA[Prime Location]]></category>
		<category><![CDATA[Project]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[channel]]></category>
		<category><![CDATA[formula 1]]></category>
		<category><![CDATA[information graphics]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[race graphics]]></category>
		<category><![CDATA[system]]></category>

		<guid isPermaLink="false">http://www.dixonbaxi.com/?p=36</guid>
		<description><![CDATA[<img src="http://dixonbaxi.com/wp-content/uploads/2003/04/formula1-5-368x207.png" width="368" height="207"/><br /><strong>Formula 1 Race Graphics</strong><br />
		Global sports event Formula 1's out-dated graphics system needed to be brought into the 21st century to reinvigorate the TV experience. We defined a new benchmark for on-screen sports graphics and created a distinct look for the races.<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2003/04/formula1-7-368x314.png" width="368" height="314"/><br /><strong>Race!</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2003/04/formula1-101-368x419.png" width="368" height="419"/><br /><strong>Graphics System</strong><br />
		Complex telemetry data was translated into an easy to understand graphic system for audiences that hit over 500 million globally. We created over 300 elements to communicate the statistics of the race as it happens in a fluid and informative experience.<br /><br /><a title="" href="" /></a><br /><strong>F1 Singapore Race</strong><br />
		Click image to play.<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2003/04/formula1-9-368x256.png" width="368" height="256"/><br /><strong>Track</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2003/04/formula1-6-368x207.png" width="368" height="207"/><br /><strong>Singapore</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2003/04/formula1-3-368x314.png" width="368" height="314"/><br /><strong>Real-Time System</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2003/04/formula1-4-368x207.png" width="368" height="207"/><br /><strong>+</strong><br />
		Click arrows to view.<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2003/04/formula1-12-368x206.png" width="368" height="206"/><br /><strong>formula1-12</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2003/04/formula1-11-368x206.png" width="368" height="206"/><br /><strong>formula1-11</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2003/04/formula1-14-368x206.png" width="368" height="206"/><br /><strong>formula1-14</strong><br />
		 <br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2003/04/formula1-15-368x206.png" width="368" height="206"/><br /><strong>formula1-15</strong><br />
		 <br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2003/04/formula1-13-368x206.png" width="368" height="206"/><br /><strong>formula1-13</strong><br />
		 <br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2003/04/formula1-18-368x206.png" width="368" height="206"/><br /><strong>formula1-18</strong><br />
		 <br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2003/04/formula1-16-368x206.png" width="368" height="206"/><br /><strong>formula1-16</strong><br />
		 <br /><br />]]></description>
			<content:encoded><![CDATA[<img src="http://dixonbaxi.com/wp-content/uploads/2003/04/formula1-5-368x207.png" width="368" height="207"/><br /><strong>Formula 1 Race Graphics</strong><br />
		Global sports event Formula 1's out-dated graphics system needed to be brought into the 21st century to reinvigorate the TV experience. We defined a new benchmark for on-screen sports graphics and created a distinct look for the races.<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2003/04/formula1-7-368x314.png" width="368" height="314"/><br /><strong>Race!</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2003/04/formula1-101-368x419.png" width="368" height="419"/><br /><strong>Graphics System</strong><br />
		Complex telemetry data was translated into an easy to understand graphic system for audiences that hit over 500 million globally. We created over 300 elements to communicate the statistics of the race as it happens in a fluid and informative experience.<br /><br /><a title="" href="" /></a><br /><strong>F1 Singapore Race</strong><br />
		Click image to play.<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2003/04/formula1-9-368x256.png" width="368" height="256"/><br /><strong>Track</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2003/04/formula1-6-368x207.png" width="368" height="207"/><br /><strong>Singapore</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2003/04/formula1-3-368x314.png" width="368" height="314"/><br /><strong>Real-Time System</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2003/04/formula1-4-368x207.png" width="368" height="207"/><br /><strong>+</strong><br />
		Click arrows to view.<br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2003/04/formula1-12-368x206.png" width="368" height="206"/><br /><strong>formula1-12</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2003/04/formula1-11-368x206.png" width="368" height="206"/><br /><strong>formula1-11</strong><br />
		<br /><img src="http://dixonbaxi.com/wp-content/uploads/2003/04/formula1-14-368x206.png" width="368" height="206"/><br /><strong>formula1-14</strong><br />
		 <br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2003/04/formula1-15-368x206.png" width="368" height="206"/><br /><strong>formula1-15</strong><br />
		 <br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2003/04/formula1-13-368x206.png" width="368" height="206"/><br /><strong>formula1-13</strong><br />
		 <br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2003/04/formula1-18-368x206.png" width="368" height="206"/><br /><strong>formula1-18</strong><br />
		 <br /><br /><img src="http://dixonbaxi.com/wp-content/uploads/2003/04/formula1-16-368x206.png" width="368" height="206"/><br /><strong>formula1-16</strong><br />
		 <br /><br />]]></content:encoded>
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		<slash:comments>0</slash:comments>
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