The new look is a bolder and more expressive approach to reflect a new set of proprietery planning and strategy tools driving the Starcom MediaVest vision.

At the heart of the new direction is more expressive personality and a springboard to be more creative and ideas led in all areas of execution and business.  This involved creating not just an identity system and a set of communication tools, but also putting in place a framework that would inspire and give permission to be more fearless and visionary in their approach to creative work.

The new identity is bold and expressive with a entirely new graphic look that re-energizes all of Starcom Mediavest’s communication, including positioning, tone of voice and brand guidelines, and has been rolled out across all communications. Simon Dixon of DixonBaxi said, “We were fortunate to work with one of the world's largest creative companies, it was an opportunity to raise the bar in terms of their own branding and creative communications and elevate it alongside the major global brands on their roster.”

“It was an exercise to capture an already existing and very powerful creative spirit, and then project that through all of their communications in a much bolder and more expressive way.”

Group Marketing Director for Starcom MediaVest Fiona Battle said, “This brand development is part of major upgrade of our positioning and captures the depth of creative thinking we offer our clients. As we are positioned as one of the UKs leading Media Companies we are well placed to consolidate our creative leadership in a rapidly developing Media landscape.”