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SMG Techniques Cards

May 2nd, 2009
We've just received printed copies of our SMG cards - a deck of creative tools SMG use with clients. Printed by Moore Print they are a boxed set of 48 individual cards.
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The new look is a bolder and more expressive approach to reflect a new set of proprietery planning and strategy tools driving the Starcom MediaVest vision.

At the heart of the new direction is more expressive personality and a springboard to be more creative and ideas led in all areas of execution and business.  This involved creating not just an identity system and a set of communication tools, but also putting in place a framework that would inspire and give permission to be more fearless and visionary in their approach to creative work.

The new identity is bold and expressive with a entirely new graphic look that re-energizes all of Starcom Mediavest’s communication, including positioning, tone of voice and brand guidelines, and has been rolled out across all communications. Simon Dixon of DixonBaxi said, “We were fortunate to work with one of the world's largest creative companies, it was an opportunity to raise the bar in terms of their own branding and creative communications and elevate it alongside the major global brands on their roster.”

“It was an exercise to capture an already existing and very powerful creative spirit, and then project that through all of their communications in a much bolder and more expressive way.”

Group Marketing Director for Starcom MediaVest Fiona Battle said, “This brand development is part of major upgrade of our positioning and captures the depth of creative thinking we offer our clients. As we are positioned as one of the UKs leading Media Companies we are well placed to consolidate our creative leadership in a rapidly developing Media landscape.”

Starcom MediaVest Launch

April 28th, 2009
We’ve just completed a refresh for this uber Media company.
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Splash

April 21st, 2009
Part of our SMG project this awesome liquid splash was shot by Jason Tozer.
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Creative Review Monograph

April 18th, 2009
Mr B’s collection of Nintendo Game and Watches is featured in this month’s Creative Review Monograph. The images were shot by Jason Tozer. This is only a snapshot of a collection of over 45 games – some very rare. All boxed and in mint condition.
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Broadcast Now Comment

April 9th, 2009
Gareth has a few upbeat points to make about how to be creative when the economy is a bit rough.

Broadcast Now comment.
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26 Event

April 9th, 2009
We attended a 26 Event  last night - Words and Design: The Best of Enemies.

It featured Simon Esterson, Malcolm Garrett and Jonathan Barnbrook with Creative Review’s Patrick Burgoyne as moderator.

26.
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MediaVest Interior

April 8th, 2009
Another part of the refresh we’re creating for Starcom MediaVest. This is their new reception.
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SMG Proofs

March 22nd, 2009
We’re picking the final Pantone refs for the SMG brand work. There’s a nice old school feel to using Pantone chips.
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Creative Review

March 15th, 2009
Mr B gives his thoughts on using Freehand for a Creative Review article by Michael Johnson.

Freehand Anonymous.
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Five Rebrand Award

March 5th, 2009
Our Design Week award.
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Design Week Award

March 3rd, 2009
Our channel refresh for Five has won the Design Week 2009 Award in the TV, Film and Video Graphics category. Well done all round!
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iPhone Replacement

February 26th, 2009
We're binning the iPhone and going old skool with this uncovered techno-treasure. A Psion Organiser with a massive 32k of memory. It uses a 9V battery and gives you only 30s to change it when it runs out before all of the data is wiped out for good. Nice.
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