Merlin Identity

Comprehensive Brand Guidelines for the BBC fantasy drama Merlin. We were commissioned by FremantleMedia to create an identity, campaign images and design guidelines for the global rollout of the major new prime time TV series.
Campaign Image The project included the creation of a campaign image for application to merchandise, licensing, marketing and collateral.
Brand Guide We created a new visual language that captured the spirit of the show and brought the brand to life beyond TV. The comprehensive international style guide breaks down each item, asset and image to clarify use in any application. Each asset listed is artwork ready and supplied as editable photoshop files to allow for translation and local implementation.
+
+
+
+
Characters Characters are at the heart of the world of Merlin and the guide explores their personalities and includes striking imagery for each.
Packaging example Included in the guideline materials are example packaging and box art.
+
+
+