MTV UK Channel Rebrand

The iconic music channel wanted to shed its clothes for a newer Brit focused identity. We obliged with a strange and twisted reality where nothing is quite as it seems. We wrote and directed over 60 live action idents featuring animals (stuffed and live...) as well as invented characters including ‘Smell Guy’ and ‘Dougie’ the taxidermist. Alongside the idents we made a graphics system for menus, bumpers and promos.
+
Idents
Idents Click to view.
+
+
+
+
MTV Networks MTV UK was part of a project where we developed strategy behind the suite of the MTV channels: MTV, MTV2, MTV Dance, Vh1, Vh2, Vh1 Classic and TMF. We created unique, award winning on air looks for MTV, MTV2, MTV Dance, Vh1, TMF - including tone of voice, idents, sound design, screen navigation brand guidelines.
+
Creative Guidelines To complete the package we designed a brand and style guide for the on and off air look and tone of voice of the channel. This included details on the personality, values and strategic foundation behind the world we created.