StarcomMediaVest Rebrand

We've refreshed this media giant and given them a new look, language and helped define their new 'Space for Ideas' planning approach. This was underpinned by a new strategic positioning we developed for the Group and both Starcom and MediaVest. This was then translated into a new look that was rolled out across the companies – including interiors, credentials, stationery, presentation systems and a complete brand guidelines.
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SMG Technique Cards A large part of the new approach was a series of bespoke techniques which the team use to develop their thinking for clients. We designed a set of cards which bring the tools and techniques to life.
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Space for Ideas The technique cards help to galvanise and inspire the team whilst helping to reinforce the approach as part of everyday business.
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Made By A simple device, but a powerful one. We created a badge to be applied on all products, ideas, presentations created by SMG. The badge creates a seal of approval – that the work has to be to the highest standards.
Positioning
Brand Guidelines We created a comprehensive company guidelines to support
both the practical and strategic use of the identity.
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What the client says...
MediaVest Interior We extended the look into the reception and office interiors to create a more creative, vibrant space for the team and guests.
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