Vh1 Brand Book

We developed the positioning to revitalise Vh1 as the sister channel to MTV. To bring the brand to life and share the strategy we created a brand book that was about expression and creativity rather than just the positioning. This gave teams the opportunity to be more intuitive about the brand.
Cover The book was die cut into the form of the Vh1 logo so when it was open it created the logo silhouette.
Details The printing specifications included a gold foil edging to the pages.
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Spreads
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