Sci Fi Channel Rebrand

We were commissioned by the genre defining Sci Fi Channel to create a new channel look to reflect the work we created for their brand cards.

Our approach gave the channel the freedom to express its personality in a more informal way while still maintaining a clear structure.
Expression The new approach included a more active personality and the chance to be a more expressive channel.
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What the client said...
Creative Guidelines Alongside the new look we designed a detailed and extensive guidelines that covers all aspects of the on and off air look.
Sci Fi Diary