Renew Branding

Renew is revolutionary new communications platform at the heart of the city. We've been working with the brand from initial funding through to market. This includes business strategy, naming, identity and subsequent communications.

The platform is due to roll out in the City of London and Lower Manhattan in 2010.
Recycling Infrastructure Prior to designing the identity we developed the thinking behind the brand direction and voice of Renew. The project includes on-going consultancy and creative direction to oversee extended executions of the identity.
Communications Network Renew is a realtime digital communications network using live data feeds. We developed ideas that drive the system to maximise the connection with the public.
Live in London
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Features Alongside the Renew unit the identity is rolling out on collateral and brand literature including stationery, website and presentation materials.

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Systems Beneath the design sits several timing and scheduling systems that segment the content delivered by the units.