Renew Channel
DixonBaxi continues its relationship with innovative new media and on street digital platform Renew. The system, which hits the heart of London this year, is a revolutionary new on street digital channel that offers city users information and data they can interact with.
We’ve developed a new approach to on street screen design creating an entirely new digital channel. The screens deliver realtime data and information targeted at the hectic financial heart of the City.
Renew Unit Screens
Each Renew Pod broadcasts via the screen and also to mobile devices through its Wi-Fi/Bluetooth technology.
The Renew Network provides content that is scheduled for broadcast, and empowers its daily audience to choose what content they watch and subscribe to.
Renew iPad
The channel will also be delivered online and through hand held devices. The design system is built to be flexible enough to run though any digital platform.
Renew Guidelines
The project also includes a comprehensive guidelines on both the brand and the channel. This builds on our existing work for Renew included naming, branding and communications work.