Sony Entertainment Television Channel Branding

Our second Channel for Sony Pictures Television International is the launch of Sony Entertainment Television. We developed the entire Channel Package and identity system. The channel targets women aged 25-54 with a mix of drama, entertainment, comedy and movies and is Sony’s debut on the Sky platform.
Martini Ident
Martini Ident
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Butterfly Ident
Butterfly Ident The idents are glorious moments of high glamour. Bright, effervescent and distinctly branded.

Collaborators We Are Seventeen helped with the production.
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Bubbles Ident
Bubbles Ident
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Graphics Package The refined identity sits front and center of a flowing and active 3D graphic environment. Simple, elegant and refined.

We delivered:
Idents
Logo stings
A full OSP package versioned in 3 x colours
Off Air Logo and Key Artwork
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