Movies Now HD

Our first major project in India for the Times Television Network.

Movies Now is the first HD Hollywood Movies channel in India and since launch a few weeks ago has become number 1 in its category.
Identity The logo lives at the heart of the channel look and is designed to work alongside the network of channels – Times Now and ET Now.
On Screen Presentation It was important that the channel felt like it was imported from the USA rather than made in India to give it a credibility amongst the audience. We created a bold, dramatic look reminiscent of film titles with the scale and impact of the biggest blockbuster movies.

Tune in information and movie content are fused together to create a strong, uncluttered look. Especially distinctive in India.
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High Definition The strategy behind the channel was to bring Hollywood in HD to India. We brought this to life in cinematic idents featuring block busting scenes playing out on a virtual stage.
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Menu System A dynamic 3D navigation system was developed to allow for cinematic menus and promos. We worked with the excellent team at Mainframe London to create the design system and graphics package.
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Show Bumpers The integration of identity and content is a large feature across the channel including bespoke bumpers.
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Special Events As part of the channel package there are several bespoke strands each with it’s own animation. We worked with Kultnation to create these semi abstract motion pieces.
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Certification
Guidelines A comprehensive guidelines articulates the multiple facets of the brand, package, both on and off air.
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