Sony SingStar PS3

A completely new concept and look to take the Singstar brand to the next level globally. The image is a striking, ownable world that captures the spirit of the game and the sophisticated glamour behind PS3. We created the final campaign image to work across all the Sony international territories.
Campaign Image We produced a ‘campaign’ image to be more than the game cover. It was the launch pad for all of the marketing collateral for the game.
Packaging The key image use at launch was the game cover. The new approach is updatable allowing it to be tailored to each game edition and across different music genres.
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What the client said...
Campaign Elements Assets were supplied as a kit of parts with each component an individual object allowing for great flexibility to create POS, packaging, in-game menus and marketing. The elements can then be separated and reconfigured to create different marketing collateral.
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