Grand Designs Live! Brand

Popular Channel 4 TV series Grand Designs comes alive with the UK’s biggest design Exhibition. We created a bold graphic identity for the show that applied to every aspect of the show from the logo to the overall show layout and interior design. The show was a huge success growing to over 100,000 visitors to London’s Excel Exhibition Centre annually.
Brand Guidelines We created a comprehensive style guide that was used by all creative suppliers, pulling together many disparate elements into a cohesive show package. Concise and easy to use the guide outlined the key themes easing the rapid growth of the show.
Posters Channel 4 host Kevin McCloud was used in the advertising campaign as the figurehead for the exhibition.
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Application The extensive creative guidelines formed the backbone of all applications including the exhibition design, advertising, website and collateral.
Grand Exhibition The success of the show and the identity has led to a roll-out to other UK shows in Birmingham and Harrogate.